2023-05-02 13:30:00
Advances in technology have made 10% of Brazilians leave the wallet at home and adopt the smartphone to make payments. The number is from the new edition of the Panorama Mobile Time/Opinion Box survey on the mobile commerce sector in Brazil.
According to a survey, the smartphone is the preferred means of payment for 26% of Brazilians who own this type of device. The proportion is higher among young people aged 16 to 29 years (36%), which indicates an upward trend in the future.
Ahead of the smartphone is the physical card, the preferred payment method for 60% of Brazilians. The percentage increases according to the age of the surveyed consumer: 16 to 29 years old (49%); 30 to 49 years old (63%); and 50 years or older (69%).
Cash is the preferred form of payment for only 12% of Brazilians who own a smartphone. Preference for using cash at the time of payment is greater in classes C, D and E (14%) than among classes A and B (5%).
QR Code
The use of QR Code for payments continues to advance in the country. In just one year, between March 2022 and March 2023, the proportion of Brazilians with a smartphone who have already tried this form in physical stores went from 67% to 80%.
The proportion of young people between 16 and 29 years old who have already paid for a QR Code is 86%, above that verified in the groups between 30 and 49 years old (83%) and 50 years old or more (67%). One of the main vectors of this growth is the adoption of Pix in large retailers.
NFC
In turn, contactless payment is also advancing, but at a slower pace. In one year, the proportion of Brazilians with a smartphone who used the device to use the device went from 41% to 46%.
The difference by age group is significant: 16 to 29 years old (57%); 30 to 49 years old (44%); 50 years or older (37%). In the last 30 days, 36% of Brazilians with a smartphone paid for approximation. A year ago, this percentage was 30%.
Finally, it is worth noting that the survey interviewed 2,112 Brazilians aged 16 or over who own a smartphone between the 8th and 27th of March. The margin of error is 2.1 percentage points and the confidence level is 95%.
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