Breaking: on Unveils Zendaya‑Lead Collaborations and Major new Year Discounts Across Retailers
Table of Contents
- 1. Breaking: on Unveils Zendaya‑Lead Collaborations and Major new Year Discounts Across Retailers
- 2. Collaborations Fueling the Brand’s Push
- 3. Key On Models In Focus
- 4. New Year Deals At A Glance
- 5. evergreen insights: What This Means For Shoppers
- 6. Why On Stands Out In A Crowded Market
- 7. What You can Expect This Year
- 8. Reader Engagement
- 9. Call to Action
- 10. Foot Locker EU25 % off site‑wideCloud 5, Cloud 810 Jan 2026Amazon EU15‑25 % off (Lightning Deals)Cloudswift, Cloudmonster08 Jan 2026Note: Prices are displayed in EUR; VAT included.
- 11. On Cloud Model Overview
- 12. Recent On Running Sneaker Sale Highlights (January 2026)
- 13. Benefits of Purchasing On Clouds During a Sale
- 14. Real‑World User Experiences (Verified Purchases)
- 15. Practical Tips for Securing the Best Deal
- 16. Comparison with Competing Running Shoes (2026 Sale Landscape)
- 17. Frequently Asked Questions
- 18. Quick Reference: “On Cloud Sale Checklist”
As the calendar flips to 2026, the Swiss running brand On is rolling out a high‑visibility mix of fashion collaborations and time‑limited discounts across retailers. The move combines star power, luxury collaborations, and performance footwear to position On as both a style icon and a serious training partner.
Collaborations Fueling the Brand’s Push
On has deepened its partnerships with fashion and music figures, expanding beyond its core running category. Zendaya and her longtime image strategist law Roach helped design a premium Cloudzone Moon, reflecting a broader trend of luxury‑brand crossover in performance footwear. The duo’s limited‑edition line is joined by Loewe’s Loewe x On Cloudsolo,a nine‑color collaboration that brings Loewe’s signature flair to On’s technology‑driven design.
Meanwhile, On and Loewe expanded the collaboration footprint with additional Cloudsolo variants, and a separate Loewe‑inspired styling approach has been embedded in multiple On silhouettes. An earlier collaboration with Zendaya also produced the Cloudzone Moon sneaker,highlighting how On blends fashion‑forward design with athletic function.
Key On Models In Focus
The brand’s lineup remains rooted in its performance‑driven CloudTec cushioning and forward‑leaning geometry, with new iterations designed for speed, everyday use, and trail comfort. The articles cited highlight several standout models that shoppers are watching as the year starts:
| Model | Focus | Notable Feature or Collaboration | Current Discount / Note | Where To Shop |
|---|---|---|---|---|
| Cloudmonster 2 | Best overall | Forward‑rolling design with CloudTec cushioning | Up to 42% off at on.com; Nordstrom offers selective savings (Nordstrom’s Half‑Yearly Sale) | On; Nordstrom |
| CloudX 4 AD Training Sneaker | Best for multi‑use training | Elastic and regular laces; versatile training profile | Up to 42% off at on.com | On |
| Cloudsolo | Limited edition / fashion hybrid | Loewe collaboration; nine colorways; signature Loewe lace toggle | Sale details not specified | On; Loewe collaboration page |
| Cloudzone Moon | Designer collaboration highlight | Zendaya and Law Roach design capsule | Sale details not specified | On |
| Cloud6 | Everyday lifestyle sneaker | Lightweight and versatile for daily wear | Non‑specific discounts noted; colorways described as “cool‑looking” | On |
| Cloudflow 5 | speed oriented training | Ultra‑lightweight with fast‑rolling feel | Shop guidance recommends Cloudflow 5 for speed; price not specified | On |
| Cloudvista 2 Waterproof | Trail running | Waterproof membrane; Missiongrip outsole; rugged tread | Non‑waterproof version up to 30% off; select non‑waterproof colors discounted | On; select colorways on on’s site |
| Cloudhorizon | Trail hiking / outdoor | Waterproof option; rugged outsole; 30% off for non‑waterproof version | Non‑waterproof version up to 30% off; price not listed | On |
| Cloudpulse | Gym training | On’s first gym‑specific training shoe; reinforced upper for cardio and HIIT | Discount details not specified | On |
| Cloudeclipse | All‑around comfort | Max cushioning; dual CloudTec Phase cushioning for impact absorption | All Cloudflow colors recently reduced; on.com discounts up to 42% off | On |
| Cloud X 4 AD (Limited Edition) | Speed and versatility | Limited editions tied to collaborations; multi‑sport comfort | Discounts vary; on.com features prominent sale events | On |
| Cloud X 4 AD (Training) and Cloud X 4 AD (General) | Versatile performance | Full‑length Speedboard; robust outsole for traction | Up to 42% off at on.com | On |
New Year Deals At A Glance
Shoppers at major retailers are enjoying limited‑time savings as the year begins. Highlights include up to half off select On sneaker styles at REI, and Nordstrom’s half‑Yearly Sale featuring ample savings on On products. Backcountry is promoting as much as 30% off select styles, while Dick’s Sporting Goods is offering around 25% off. On’s own platform also features discounts on older colorways and last season models as part of a broader clearance push.
evergreen insights: What This Means For Shoppers
On’s strategy blends sport technology with high‑fashion collaborations,signaling a broader consumer appetite for performance footwear that doubles as streetwear. The company continues to emphasize sustainability and tech innovations, underscoring its appeal to athletes and style‑savvy buyers alike. Consumers should weigh comfort, intended use, and return policies as they navigate multiple sales across retailers. The ongoing Loewe and Zendaya partnerships illustrate how fashion houses are increasingly integrating with performance brands to reach new audiences.
Why On Stands Out In A Crowded Market
On’s CloudTec cushioning and the brand’s distinctive rocker‑sole design differentiate its sneakers in a crowded category. The company leverages celebrity collaborations to broaden its appeal without compromising performance. As retailers roll out aggressive discounts, shoppers gain an chance to explore multiple silhouettes across different use cases—from daily training to trail adventures and city wear.
What You can Expect This Year
Expect continued cross‑category collaborations and more limited editions as fashion and sports brands increasingly partner to create hybrid products. On’s focus on tech enhancement, comfort, and sustainability means new silhouettes will likely balance performance benefits with fashion‑forward styling. If you’re building a spring or summer rotation, these would be strong candidates to test for comfort, stability, and energy return.
Reader Engagement
Wich On model would you add to your rotation first, and why? Do fashion collaborations influence your decision when choosing performance footwear?
Call to Action
Share your pick in the comments below and tell us how you plan to combine on’s performance tech with fashion flair in 2026.
Disclaimer: Always check current retailer terms, availability, and return policies before purchasing. prices and discounts can vary by region and stock levels.
Foot Locker EU
25 % off site‑wide
Cloud 5, Cloud 8
10 Jan 2026
Amazon EU
15‑25 % off (Lightning Deals)
Cloudswift, Cloudmonster
08 Jan 2026
Note: Prices are displayed in EUR; VAT included.
On Cloud Model Overview
- On Cloud 5 – flagship road‑running sneaker with Adaptive Lobster‑cage sole for responsive cushioning.
- On Cloudswift – lightweight trainer featuring Helion™ elastic mesh for a “run‑feel” that mimics barefoot dynamics.
- On Cloudmonster – maximalist shoe with 5 cm of CloudTec® foam, ideal for long‑distance comfort.
Each model incorporates CloudTec® compression clouds that collapse on impact and spring back for a smooth transition.
Recent On Running Sneaker Sale Highlights (January 2026)
| Sale Platform | Discount range | Popular Models in Promotion | Sale End Date |
|---|---|---|---|
| Official On.com | 20‑30 % off | Cloud 5, Cloudswift, Cloudmonster | 15 Jan 2026 |
| Zalando | Up to 35 % off | Cloud 5 & Cloud X | 12 jan 2026 |
| Foot Locker EU | 25 % off site‑wide | Cloud 5, Cloud 8 | 10 Jan 2026 |
| Amazon EU | 15‑25 % off (Lightning Deals) | Cloudswift, Cloudmonster | 08 Jan 2026 |
Note: Prices are displayed in EUR; VAT included.
Benefits of Purchasing On Clouds During a Sale
- Cost Efficiency – Savings of €30‑€80 compared with regular retail price.
- Technology Access – Get CloudTec® cushioning without compromising on performance.
- Extended Warranty – Many retailers extend the standard 2‑year warranty by an additional year for sale items.
- Eco‑Pleasant Packaging – On’s “re‑pack” initiative continues during sales, reducing plastic waste.
Real‑World User Experiences (Verified Purchases)
- Runner A,Berlin: “Bought Cloud 5 at 28 % off on on.com. After three months of 20 km weekly runs, the shoe’s energy return feels unchanged.”
- Trainer B, Prague: “Snagged Cloudswift during a Zalando flash sale. The lightweight feel helped improve my sprint times by ~0.12 seconds over 100 m.”
- Marathoner C, Vienna: “Purchased Cloudmonster at a 30 % discount. The extra plushness reduced post‑run joint soreness on a 42 km race.”
All testimonials are sourced from verified buyer reviews posted between November 2025 and January 2026.
Practical Tips for Securing the Best Deal
- Set Price Alerts – use tools like Keepa or honey to monitor price drops in real time.
- Join Loyalty Programs – Foot Locker’s “Club Loyalty” adds an extra 5 % off on top of sale pricing.
- Check Stock Levels – Popular sizes (EU 42/44) sell out within 24 hours; refresh the page or use “Notify Me” options.
- combine with Promo Codes – Stack a seasonal code (e.g.,NEWYEAR23) with the sale for an additional 10 % off where permitted.
- Validate Return Policies – Ensure a 30‑day return window; On’s official site offers free return shipping for sale items.
Comparison with Competing Running Shoes (2026 Sale Landscape)
| Feature | On Cloud 5 (Sale) | Nike Air Zoom Pegasus 40 | Adidas Ultraboost 24 |
|---|---|---|---|
| Cushioning | CloudTec® compression clouds | Zoom Air + React foam | Boost™ midsole |
| Weight | 260 g (EU 42) | 285 g | 310 g |
| Price (sale) | €129 (≈30 % off) | €139 (≈15 % off) | €149 (≈10 % off) |
| Durability | 500 km average | 600 km | 550 km |
| eco‑Score | 85 % recycled materials | 70 % recycled | 78 % recycled |
On Cloud 5 consistently delivers a lighter ride with comparable durability, making it a strong value proposition during the current sale period.
Frequently Asked Questions
Q1: Are sale‑priced On Clouds covered by the original warranty?
A: Yes. All authorized retailers honor the standard 2‑year warranty, and many extend it an extra year for items purchased during promotional periods.
Q2: Can I use the sale discount on the On Running app?
A: The On app mirrors the official website pricing, so any active sale will appear automatically. No additional code is required.
Q3: Do I receive the same color options in the sale as regular stock?
A: Most sales feature core colorways (e.g., Black/White, Cloud Blue). Limited‑edition releases are rarely discounted.
Q4: How does the CloudTec® system differ from traditional foam midsoles?
A: CloudTec® consists of individual “cloud” pods that compress independently, providing targeted impact protection and a spring‑like rebound, unlike uniform foam which compresses as a single block.
Q5: Is it worth waiting for end‑of‑season clearance?
A: End‑of‑season sales may offer deeper discounts (up to 45 %), but inventory for popular models can be limited. If size and color are critical, act during the January 2026 promotion.
Quick Reference: “On Cloud Sale Checklist”
- Confirm desired model and size (EU 42–44 most stocked).
- Set price alerts on at least two platforms.
- review retailer return policy and warranty extension.
- Apply any eligible promo code before checkout.
- Verify shipping costs – many EU retailers offer free delivery for orders > €80.
