Rhodes’ Resurgent Rise: AEW Departure Fuels Bitter Victory

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How did Cody Rhodes‘ return to WWE strategically impact WWE ratings and viewership compared to AEW viewership following his departure?

the Shockwave of Cody Rhodes’ Return to WWE

The wrestling world was irrevocably altered in January 2023 when Cody Rhodes shockingly returned to WWE, a move that sent ripples through All Elite Wrestling (AEW). While framed as a personal journey to “finish the story” – completing his father Dusty Rhodes’ legacy by winning the WWE Championship – the departure left a important void in AEW and arguably ignited a period of intense competition and, for some, a perceived resurgence for WWE. This article dissects the fallout, examining the impact on both promotions, the strategic implications, and the “bitter victory” narrative surrounding Rhodes’ move. We’ll explore key factors like WWE ratings, AEW viewership, and the evolving professional wrestling landscape.

AEW’s Initial Response & The Impact on Momentum

AEW, initially built on the promise of providing an option to WWE’s established dominance, faced immediate challenges. Rhodes wasn’t just a performer; he was a foundational pillar, a key architect of the promotion’s early success.

Loss of Star Power: Rhodes’ charisma and drawing ability were undeniable. His absence immediately impacted AEW’s main event scene.

Narrative Disruption: Storylines heavily invested in Rhodes had to be abruptly altered or abandoned, leading to creative adjustments.

Fan Reaction: A segment of the AEW fanbase felt betrayed, questioning the promotion’s long-term vision and ability to retain top talent.This fueled online debate and scrutiny of Tony Khan’s booking decisions.

While AEW continued to deliver compelling matches and cultivate new stars like MJF and Jon Moxley, the initial shock undeniably affected momentum. AEW dynamite ratings experienced a noticeable dip in the weeks following rhodes’ departure, tho attributing this solely to one individual is an oversimplification.

WWE’s Strategic Gain & The “Finish the Story” Campaign

WWE, under the leadership of Triple H, capitalized on Rhodes’ return with a masterfully crafted narrative. The “Finish the Story” campaign resonated deeply with fans,tapping into the emotional connection to Dusty Rhodes and presenting Cody as a sympathetic figure driven by a lifelong ambition.

Increased Viewership: WWE Raw and SmackDown saw a demonstrable increase in viewership following Rhodes’ arrival. The storyline generated significant buzz and attracted lapsed fans.

Merchandise Sales: Cody Rhodes merchandise quickly became a top seller, demonstrating his continued popularity and marketability.

Main Event Positioning: Rhodes was immediately thrust into prominent main event matches, solidifying his position as a top star. This contrasted with his previous WWE run, where he was frequently enough underutilized as Stardust.

Pay-Per-view Buys: WrestleMania 39 saw a significant boost in pay-per-view buys, largely attributed to the anticipation surrounding Rhodes’ championship pursuit.

The strategic brilliance lay in acknowledging Rhodes’ past, embracing his narrative, and presenting him as a legitimate threat to the reigning champion. This contrasted sharply with his previous WWE experience,creating a compelling redemption arc.

The Injury & The Shifting Narrative: A Bitter Pill

The narrative took a devastating turn at WrestleMania 39 when Rhodes suffered a pectoral muscle tear during a match with Seth Rollins. He bravely competed and ultimately lost to Roman Reigns, despite the injury.This moment, while showcasing Rhodes’ amazing toughness, fundamentally altered the storyline.

Sympathy & Support: The injury garnered widespread sympathy for Rhodes, further solidifying his connection with the fanbase.

Delayed Championship Run: The injury forced Rhodes to undergo surgery and sidelined him for several months, delaying his pursuit of the WWE Championship.

Reigns’ Continued Reign: Roman Reigns continued his historic championship reign, extending his dominance and further fueling the narrative of Rhodes’ struggle.

The “Bitter Victory” Aspect: While WWE benefited from the increased attention and fan engagement, the circumstances surrounding Rhodes’ loss created a sense of frustration and a feeling that the victory was “bitter” – achieved at the cost of Rhodes’ physical well-being and delayed dream.

AEW’s Adaptation & The Rise of New Stars

While initially reeling from Rhodes’ departure, AEW adapted and focused on building its existing talent and showcasing new stars.

MJF’s Ascension: MJF emerged as a dominant heel and a major draw for the promotion, captivating audiences with his extraordinary mic skills and compelling character work.

Jon moxley’s Continued Success: Jon Moxley remained a consistent main event performer, delivering brutal and captivating matches.

The acclaimed’s Breakthrough: The Acclaimed (Anthony Bowens and Max Caster) achieved mainstream recognition with their catchy raps and energetic performances.

* Focus on In-Ring Action: AEW doubled down on its commitment to delivering high-quality wrestling matches, attracting a dedicated fanbase that values in-ring athleticism and storytelling.

This period demonstrated AEW’s resilience and its ability to thrive even in the face of adversity. The promotion proved it wasn’t solely reliant on one individual for success. AEW Collision was launched to further expand its programming and showcase more talent.

Long-Term Implications &