Rise Broadband, a provider of fixed wireless and fiber internet services, is undergoing a significant transformation, rebranding as Rise Internet. The change, announced today, signals a renewed commitment to customer satisfaction, network modernization and expansion into underserved markets. The company, which recently moved its headquarters to the Dallas/Fort Worth area, aims to deliver more reliable internet with greater transparency and a better overall experience, according to a company statement.
This rebranding isn’t merely cosmetic. Rise Internet is actively investing in its network infrastructure, deploying Wi-Fi 7 technology and bringing gigabit speeds to a growing number of locations. The company plans to expand its network coverage to an additional 3.2 million homes and businesses in Texas over the next 12 months, focusing on areas where access to high-speed internet has been historically limited. This expansion is part of a broader mission to strengthen connectivity in communities often overlooked by larger providers.
“Rise Internet represents who we are today and where we’re headed,” said CEO Rod Millar. “We believe great internet service isn’t just about speed or technology. It’s about responsiveness, local customer service, honest pricing and a promise to keep improving. Strong internet isn’t a luxury utility confined to big city living, it’s an essential service that supports work, education, health care and daily life. Rise Internet is proud to offer that to people wherever they choose to live.”
Network Upgrades and Expansion Plans
The core of Rise Internet’s transformation lies in its network upgrades. The company is not only deploying the latest Wi-Fi 7 standard, promising faster speeds and improved performance, but similarly actively expanding its footprint. The focus on Texas represents a significant investment in the state’s broadband infrastructure, aiming to bridge the digital divide for millions of residents, and businesses. Rise Internet currently provides service across 16 states, offering flexible internet options designed to meet the diverse needs of both households and businesses.
Alongside the network improvements, Rise Internet is prioritizing customer support. The company has established a 100% U.S.-based call center, creating over 100 new jobs in the process, and is empowering local teams to address customer issues quickly and effectively. This localized approach is intended to provide more responsive and personalized support, recognizing the importance of understanding the specific needs of each community served.
What Customers Can Expect
Under the Rise Internet brand, customers can anticipate a focus on transparency and value. The company promises no hidden fees or long-term contracts, aiming to build trust and provide straightforward service agreements. Rise Internet is also committed to continuous investment in technology and support, ensuring that its services remain competitive and meet the evolving demands of its customers. Plans are available to support varying levels of connectivity needs, from basic home internet apply to demanding applications like online gaming and remote work. According to the company, customers can choose from plans supporting 10+ connected devices with 2+ simultaneous HD video streams, up to 30+ connected devices with 10+ simultaneous HD video streams.
Rise Internet offers a range of plans, including “Family Home Internet” starting at $29.99 per month, “Power Up Home Internet” at $49.99 per month, and “Pro Home Internet” at $79.99 per month. These plans include options for “Total Home Advanced WiFi,” with pricing varying depending on the chosen tier. A connection fee applies to most plans, ranging from $49.50 to $99.00. All displayed rates include applicable discounts and require AutoPay, as detailed on the Rise Internet website.
The company’s commitment to improved service extends beyond speed and reliability. Rise Internet emphasizes its dedication to providing a seamless entertainment experience with buffer-free streaming and superior Wi-Fi coverage throughout the home.
Looking Ahead
The rebranding of Rise Broadband to Rise Internet marks a pivotal moment for the company, signaling a strategic shift towards a customer-centric approach and a commitment to bridging the digital divide. As Rise Internet continues to expand its network and invest in its infrastructure, it will be crucial to monitor its progress in delivering on its promises of faster speeds, greater reliability, and improved customer service. The company’s success will likely depend on its ability to effectively compete with larger providers while maintaining a strong local presence and a focus on the unique needs of the communities it serves.
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