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October 11, 2025

The Rise of ‘Cosplay Commissions‘: Addressing Loneliness in the Digital Age

Beijing, China – A remarkable social phenomenon is gaining traction, notably among young adults: the commissioning of individuals to portray fictional characters for companionship. What began as a niche interest rooted in fandom is evolving into a burgeoning service industry, offering a novel response to isolation and injecting unexpected vitality into offline retail.

A Personal Connection in an Atomized World

The practice, known as “cosplay commission,” emerged from the world of cosplay – the art of costume play – where enthusiasts embody characters from anime, manga, video games, and other media. however, it has expanded beyond conventions to encompass personal accompaniment for events, dates, or simply as a friend. One individual shared her experience of hiring someone to act as her boyfriend during a hospital visit, seeking emotional support during a vulnerable time. The demand reflects a broader societal trend of increasing atomization and the search for meaningful connection.

this isn’t a new concept entirely. In 2016, a Japanese man famously “married” the virtual singer Hatsune Miku, garnering international attention. Today, the practice is becoming increasingly normalized, driven by a desire for connection in a world where customary social structures are often lacking. It’s a particularly strong trend among women, who often seek the comfort and security of same-sex companionship.

How It works: Pricing and Immersion

The economics of cosplay commissioning are surprisingly structured. cosplayers often charge by the hour, with rates around 100 yuan (approximately $14 USD) per hour, increasing for experienced or highly sought-after performers. To enhance the illusion, cosplayers frequently adopt the persona of the character both online – changing their social media avatars – and in person, meticulously staying in character during interactions. This dedication can extend to refusing foods the character dislikes or gifting items consistent with the character’s personality.

“Did you know?”: The level of detail varies, with some cosplayers even preparing detailed “resumes” outlining their experience, skills, and boundaries, similar to any professional service.

Revitalizing Retail: A New Traffic Driver

the trend is also having an unexpected impact on brick-and-mortar retail. A recent Chinese valentine’s Day event held at the CapitaMall Grand Canyon in Beijing,organized by fans of a specific character,drew nearly 200 attendees in just four hours. The event,featuring cosplayers,photo opportunities,and themed merchandise,highlights how thes gatherings can drive foot traffic and boost sales.

However, CapitaLand, the mall’s owner, has been experiencing financial headwinds. In the first half of 2025, the company reported a 4.46% decrease in revenue,the lowest in five years. While the event demonstrates a potential avenue for revitalization, it’s unlikely to be a standalone solution.A recent report by Statista indicates a broader slowdown in global retail growth, with e-commerce continuing to exert pressure on traditional shopping centers.

Metric	2024	2025 (H1)	change
Revenue (CapitaLand)	658 million yuan	629 million yuan	-4.46%
Net Property Income	446 million yuan	418 million yuan	-5.38%
Occupancy Rate	97.8%	96.9%	-0.9%

The ‘no Material’ Economy and Flexible Supply Chains

Beyond the commissioned interactions themselves, a secondary economy of “no material” – free, non-tradeable collectibles – has emerged. These items, often distributed at events, serve as social currency and a way to connect with fellow fans. This trend relies on flexible, on-demand manufacturing facilitated by platforms like Rouzao, a WeChat-based customization service.Such platforms allow individuals to quickly and affordably create personalized merchandise, fueling the growth of this niche market.

“Pro Tip”: When participating in events like these, be mindful of boundaries and respect the cosplayers’ personal space. Always ask for permission before taking photos or engaging in extended conversations.

The Future of Connection

The rise of cosplay commissions and the accompanying ‘no material’ economy represent a fascinating adaptation to the challenges of modern life. As social connections become increasingly digital, individuals are seeking new and creative ways to fulfill their emotional needs. Whether this trend represents a fleeting fad or a lasting shift in social behavior remains to be seen. Tho, it undoubtedly offers a glimpse into the evolving landscape of companionship and the enduring human desire for connection.

What are your thoughts on this trend? Do you think it represents a healthy way to cope with loneliness, or does it highlight a deeper societal problem?

Long-Term Implications

Experts suggest the ‘loneliness economy’ – encompassing services that address social isolation – is highly likely to continue growing. This is fuelled by factors like increasing urbanization, the decline of traditional communities, and the rise of remote work. Businesses that can cater to this need,whether through commissioned companionship,virtual experiences,or other innovative solutions,are poised for success. This trend also raises important ethical considerations about authenticity, boundaries, and the commodification of human connection.

Frequently Asked Questions about Cosplay Commissions

• What exactly is a cosplay commission? It’s the act of hiring someone to portray a fictional character for a specific event or period of time, offering companionship and immersive interaction.
• How much does a cosplay commission typically cost? Rates generally range around 100 yuan ($14 USD) per hour, but vary based on the cosplayer’s experience and the complexity of the character.
• Is this trend limited to China? While particularly prominent in China, similar services are emerging in other regions, driven by a global increase in social isolation.
• What are the ethical considerations surrounding cosplay commissions? Concerns exist around exploitation, boundaries, and the potential for emotional dependence.
• How is this impacting businesses? These events and the associated merchandise sales are driving foot traffic to retail spaces and creating new revenue streams.
• What is “no material” in relation to cosplay commissions? It refers to free, non-tradeable collectibles exchanged among fans, fostering a sense of community.
• Where can I find more information about the ‘loneliness economy’? Resources are available from organizations studying social trends such as Brookings.

share your thoughts in the comments below!