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BREAKING: Riskified and HUMAN Partner to Secure Agentic Commerce, Eyes AI-Driven Shopping Boom
Tel Aviv, Israel - [Date - Based on the provided article's publishing timeframe: Late March/Early April 2024] - Riskified, a prominent eCommerce fraud management platform, has joined forces with HUMAN to equip merchants for the burgeoning wave of AI shopping agents. The alliance launches new tools designed to protect against a potential surge in fraud and abuse as AI agents become increasingly prevalent in eCommerce.
This strategic partnership centers on a trio of innovative solutions aimed at streamlining and securing the integration of AI agents into online retail ecosystems. Key offerings include: a suite of resources allowing buyers to interact with the Riskified platform; "AI Agent Intelligence," which equips merchants to assess eCommerce orders originating from AI shopping agents; and an "AI Agent Policy Builder" tool designed to identify and prevent programmatic return abuse, reseller arbitrage, and promotional abuse.The Rise of Agentic Commerce: A New Era for Retail
This collaboration is not merely a response to current trends; it is a proactive stride into the future of online shopping. The anticipated rise of AI agents represents a paradigm shift, where consumers can move beyond traditional product browsing.Instead of merely scrolling, buyers can engage AI agents, providing a description of their needs and preferences, and receive tailored product recommendations and automated purchasing solutions.
Industry experts predict rapid adoption.Paul van der Boor, VP of AI at Prosus, forecasted earlier this year that AI agents will manage a fifth of all eCommerce tasks in just a year. Moreover, this shift is backed by major players in the digital marketplace. EBay's CEO, jamie Iannone, sees agentic AI as a new channel of revelation and shopping, adding a new dimension to consumer engagement and sales strategies. EBay has already integrated an AI agent, OpenAI's Operator, to connect users with the listings of the company.Evergreen Insights for Merchants:
Adapt or Be Left Behind: The integration of AI agents is no longer a question of "if" but "when." Merchants must explore adaptation strategies to stay relevant.
Mitigate Risks Early: early adoption of fraud detection and risk mitigation tools is crucial to building trust with customers and safeguard profit margins.
Embrace Data-Driven Insights: AI agents can provide invaluable data regarding shopper preferences and behavior. Merchants shoudl apply these insights for refined product offerings and strategic marketing plans.
Focus on User experience: AI agents provide personalized shopping experiences and can improve the level of engagement and customer satisfaction. Merchants should ensure compatibility with AI agents to support smooth and effective customer interactions.
* Strategic Partnerships are Key: Collaborations like the one between Riskified and HUMAN provide merchants access to key tools and insights,which lead to better integration and risk mitigation.
Riskified and HUMAN's collaboration is a testament to the changing landscape of eCommerce. By offering merchants the capabilities they need to safely embrace this shift, they are playing a central role in setting the groundwork for a future where AI agents and human buyers work together.
