Rollins Fuels Confidence with Leadville 100 Victory

Rollins Rides confidence from Leadville Stage Race Win into Saturday’s Trail 100 MTB

Leadville, Colorado – After a dominant performance at the Leadville Stage Race, cyclist Haley Rollins enters Saturday’s Leadville Trail 100 MTB with a surge of confidence, despite acknowledging a higher level of pre-race stress than she’s previously experienced. Rollins’ victory in the three-day stage race, finishing 22 seconds ahead of mountain biking icon Kate Courtney and a minute ahead of Sofia Gomez Villafañe and Lauren Stephens, serves as crucial high-altitude conditioning for the notoriously challenging 100-mile race.

Rollins, who rides for Liv Racing Collective, strategically used the Stage Race as readiness, mirroring her approach from last year. She’s acclimating to the altitude by spending time in Leadville weeks before the event, a benefit shared with fellow Utah resident and four-time Leadville winner Keegan Swenson, though rollins lives on the Salt Lake City side of the wasatch Front at a base elevation of 4,500 feet.

This year’s preparation included a last-minute decision regarding her bike setup. Rollins revealed she arrived with both a flat-bar mountain bike and a newly built drop-bar bike, ultimately choosing the latter the night before the Stage Race. “Keegan told me at the beginning of the year I’d problably need to size down a frame to make the drop bars work,” she laughed, “and I didn’t!”

Despite initial concerns about descending Powerline with drop bars, Rollins found them to be surprisingly effective.”I was actually exactly the same speed, if not faster, on every descent with drop bars. To be honest, the drop bars are freaking fun. It’s like new bike day all over again.” She believes the unique nature of the Leadville course provides an ideal opportunity to experiment with different setups.

The win at the Stage Race has significantly boosted Rollins’ morale. “I definitely feel a lot of stress coming into this race,probably more than I ever have,” Rollins admitted. “I’m just happy to have proven that I’m capable of doing it again.”

Grand Prix Standings Heat Up

The Leadville Trail 100 MTB marks the third event in the life Time Grand Prix series. Sofia Gomez Villafañe, a two-time overall Grand prix champion, is currently tied for the lead in the women’s standings with Cecily Decker. Decker excelled at Unbound Gravel 200, finishing second while Villafañe also secured second overall at Unbound Gravel.

Cecile Lejeune sits in third place, 15 points behind the leaders. Rollins is tied for fourth with Hayley Preen, just one point behind Lejeune, setting the stage for a fiercely competitive race this Saturday.

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How does Rollins’ sponsorship of the Leadville 100 align with its core business values and target customer base?

The Power of Partnership: Rollins and Endurance Athletes

Rollins,Inc., a leading pest and termite control company, has recently amplified its brand visibility through a strategic partnership with endurance athletes, culminating in a critically important victory at the prestigious Leadville Trail 100.This isn’t just a sponsorship; it’s a exhibition of the company’s commitment to resilience, perseverance, and tackling challenging environments – qualities that resonate deeply with both the extreme endurance world and thier core business values. The Leadville 100, a 100-mile ultramarathon held in the high altitudes of Leadville, Colorado, is renowned as one of the toughest footraces in the world, attracting elite ultra-runners and dedicated amateurs alike.

Leadville 100: A Test of Endurance and Preparation

The Leadville Trail 100 isn’t simply about physical fitness. Success demands meticulous preparation, strategic pacing, and the ability to overcome adversity.Runners face:

Altitude: the race takes place at an average elevation of over 10,000 feet, substantially impacting oxygen intake and requiring extensive acclimatization.

Terrain: A challenging mix of dirt roads, rocky trails, and steep climbs tests runners’ strength and agility.

Weather: Unpredictable mountain weather, ranging from scorching sun to sudden thunderstorms, adds another layer of complexity.

Logistics: Managing nutrition, hydration, and gear over 100 miles requires careful planning and support crew coordination.

These factors make the Leadville 100 a true test of endurance, mirroring the challenges Rollins faces in providing consistent, reliable pest control services in diverse and frequently enough arduous-to-reach environments.

Rollins’ Strategic Alignment with Ultra-Endurance

Why would a pest control company sponsor an ultramarathon? The connection,while not immediately obvious,is surprisingly strong. Rollins emphasizes:

Problem Solving: Both pest control and ultra-running require identifying and overcoming obstacles.

Resilience: Dealing with infestations and completing a 100-mile race demand unwavering determination.

Protection: Rollins protects homes and businesses from pests; athletes protect their bodies through rigorous training.

Long-Term Commitment: Effective pest control is an ongoing process, just like consistent training for endurance events.

This alignment allows Rollins to connect with a highly engaged audience that values quality, reliability, and a proactive approach to challenges.The partnership extends beyond financial support, frequently enough including practical assistance like pre-race pest control services for athlete accommodations and support crew camps.

Financial Performance & Investor Confidence (Recent updates)

While the Leadville 100 victory boosts brand image, Rollins’ underlying financial health is also a key driver of confidence. According to a recent press release (February 13, 2025), Rollins, Inc.reported its fourth quarter and full year 2024 financial results. This demonstrates a commitment to transparency and accountability, further solidifying investor trust. details of the financial performance are available on the Rollins Investor Relations website (https://www.rollins.com/investor-relations/news-events/press-releases/detail/402/rollins-inc-reports-fourth-quarter-and-full-year-2024).

Benefits of Sponsorship: Brand Awareness & Employee Engagement

The Leadville 100 sponsorship delivers multiple benefits for Rollins:

Increased Brand Visibility: Exposure to a dedicated and passionate audience through race coverage, social media, and event branding.

Enhanced Brand Image: Association with the values of endurance, resilience, and determination.

Employee Engagement: Opportunities for employees to participate in the event as volunteers or supporters, fostering team spirit and pride.

Content Creation: Rich content opportunities, including athlete interviews, behind-the-scenes footage, and race coverage, for use across marketing channels.

* Targeted Marketing: Reaching a demographic that values quality, reliability, and proactive solutions – aligning with rollins’ target customer base.

Looking Ahead: Rollins and the Future of Endurance Partnerships

Rollins’ investment in the ultra-endurance world signals a long-term strategy to build brand loyalty and connect with a valuable audience. Expect to see continued partnerships with athletes and events that embody the company’s core values. This isn’t just about sponsoring a race; it’s about building a community and demonstrating a commitment to excellence in all endeavors. The success at Leadville 100 is a powerful testament to the strength of this approach, fueling confidence in Rollins’ brand and its future growth.