New york, NY – Global music sensation Rosalía is the new face of Calvin Klein, headlining the brand’s Autumn 2025 underwear campaign. The collaboration, unveiled on Tuesday, September 9th, signals what the fashion house describes as a shift towards “modern innovation” in its iconic underwear line, and further strengthens Rosalía’s position as a major force in both music and fashion.
Rosalía and Calvin Klein: A Powerful Partnership
Table of Contents
- 1. Rosalía and Calvin Klein: A Powerful Partnership
- 2. The campaign: Sensuality and Innovation
- 3. Calvin Klein: A Legacy of Minimalism and Influence
- 4. Frequently Asked Questions about the Calvin Klein & Rosalía Campaign
- 5. How does Rosalía’s artistic brand align with Calvin Klein’s established image,and what specific aspects of this alignment are highlighted in the campaign?
- 6. Rosalía Headlines Calvin Klein’s Autumn Campaign with Fresh appeal
- 7. The Collaboration: A Fusion of artistry and Iconic Style
- 8. Decoding the Campaign Aesthetic: Minimalist Sensuality
- 9. Rosalía’s Influence on Fashion: Beyond the Campaign
- 10. Key Pieces to Watch From the Calvin Klein Autumn Collection
The Spanish singer, known for her distinctive musical style and bold fashion choices, joins a prestigious roster of Calvin Klein ambassadors including Bad Bunny and Kendall Jenner. Rosalía’s previous collaborations with brands like New Balance, Nike, M.A.C Cosmetics, and SKIMS have cemented her status as a highly sought-after influencer.
“Calvin Klein’s underwear has been a staple in my wardrobe for years,” rosalía stated in a press release.”I love the brand and it is an honour to be in the campaign; it feels as if I have closed a circle.”
The campaign: Sensuality and Innovation
Captured by acclaimed photographer Carlijn Jacobs,the campaign imagery embodies a sense of fluidity and bold sensuality. The visuals feature Rosalía in various settings, including a striking shot within a bathtub, showcasing the new underwear collection. Jacobs aimed to highlight Rosalía’s inherent sensuality through a surrealist lens.
The new collection revisits Calvin Klein’s classic Heritage Cotton line while introducing the innovative Icon Cotton Modal line. This new line features seamless construction utilizing technologies like Pasting Infinity Bond and thermosellated closures,promising enhanced softness and breathability. According to Statista,the global underwear market is projected to reach $65.8 billion by 2028, demonstrating continued consumer demand for comfort and style in this essential garment category.
| Collection line | Key Features |
|---|---|
| Heritage Cotton | Classic calvin Klein style, known for comfort and durability. |
| Icon Cotton Modal | Seamless construction, soft Modal fabric, Pasting Infinity Bond technology. |
Did You Know? The use of Modal fabric enhances the drape and softness of the underwear, making it increasingly popular among consumers seeking premium comfort.
Pro Tip: when selecting underwear, prioritize breathable fabrics, like Modal or cotton, to maintain skin health and prevent irritation.
Calvin Klein: A Legacy of Minimalism and Influence
Calvin Klein, founded in 1968, has long been synonymous with minimalist design and provocative advertising. The brand revolutionized the fashion industry by prominently featuring underwear in its campaigns, challenging conventional norms and embracing a more open conversation about sexuality. Throughout the 1980s and 1990s, Calvin Klein’s advertising campaigns, featuring iconic models like Kate Moss and mark Wahlberg, became cultural touchstones. The brand’s enduring appeal lies in its ability to consistently reinvent itself while staying true to its core aesthetic.
Frequently Asked Questions about the Calvin Klein & Rosalía Campaign
- What is the main focus of the new Calvin Klein campaign? The campaign highlights a “new era of modern innovation” in underwear, specifically featuring the Icon Cotton Modal line.
- Who photographed the Calvin Klein campaign with Rosalía? The campaign was captured by renowned photographer Carlijn Jacobs.
- What brands has Rosalía collaborated with previously? rosalía has previously collaborated with New Balance, Nike, M.A.C Cosmetics, and SKIMS.
- What makes the Icon Cotton Modal line unique? The line features seamless construction and uses innovative Pasting Infinity Bond technology for enhanced comfort.
- What did Rosalía say about her collaboration with Calvin Klein? Rosalía expressed her long-time thankfulness for the brand and stated it felt like “closing a circle.”
What are your thoughts on Rosalía’s new collaboration with Calvin Klein? Do you think this campaign will resonate with a new generation of consumers?
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How does Rosalía’s artistic brand align with Calvin Klein’s established image,and what specific aspects of this alignment are highlighted in the campaign?
Rosalía Headlines Calvin Klein’s Autumn Campaign with Fresh appeal
The Collaboration: A Fusion of artistry and Iconic Style
Rosalía,the globally celebrated Spanish singer-songwriter,is the face of Calvin Klein’s Autumn 2025 campaign. This partnership marks a significant moment for both the artist and the brand, blending Rosalía’s avant-garde aesthetic with Calvin Klein’s legacy of minimalist, provocative fashion. The campaign, unveiled on September 11, 2025, immediately sparked conversation across social media platforms, trending under hashtags like #RosaliaForCalvinKlein and #CKAutumn2025.
This isn’t just a celebrity endorsement; it’s a carefully curated alignment of values.Both Rosalía and Calvin Klein champion individuality, self-expression, and a bold approach to challenging conventions. The campaign imagery, shot by[PhotographerName-[PhotographerName-to be updated], features Rosalía in key pieces from the new Calvin Klein collection, emphasizing understated luxury and modern silhouettes. Expect to see a focus on the brand’s signature denim, knitwear, and intimate apparel.
Decoding the Campaign Aesthetic: Minimalist Sensuality
The Autumn 2025 Calvin Klein campaign, starring Rosalía, leans heavily into a minimalist aesthetic.This isn’t about overt glamour; it’s about confidence, comfort, and a quiet sensuality.
color Palette: The campaign predominantly features a muted color palette – think creams, grays, blacks, and deep blues – reflecting the season’s transition. Pops of color are strategically used, frequently enough mirroring tones from Rosalía’s recent album artwork.
Silhouettes: Expect relaxed, yet refined silhouettes. Oversized knitwear, wide-leg denim, and slip dresses are prominent, offering a cozy and contemporary feel.
Focus on Texture: The campaign highlights the tactile qualities of the fabrics – the softness of cashmere, the durability of denim, and the fluidity of silk.
Emphasis on Individuality: Rosalía’s personal style – a blend of flamenco influences, streetwear, and high fashion – is subtly woven into the campaign, encouraging viewers to embrace their own unique expression.
This approach aligns with current fashion trends, which are increasingly prioritizing comfort and authenticity over ostentatious displays of wealth. The campaign taps into the desire for effortless style and understated elegance.
Rosalía’s Influence on Fashion: Beyond the Campaign
Rosalía’s impact on the fashion world extends far beyond this Calvin Klein collaboration. She’s become a style icon known for her fearless experimentation and her ability to seamlessly blend high and low fashion.
Flamenco Roots: Rosalía frequently incorporates elements of traditional flamenco attire – ruffled sleeves, bold colors, and statement jewelry – into her modern looks. This fusion of cultures has resonated with a global audience.
Streetwear Edge: She’s also a devoted fan of streetwear brands,often seen sporting sneakers,hoodies,and oversized jackets.
high Fashion Collaborations: Prior to Calvin Klein, Rosalía has collaborated with brands like[PreviousBrandCollaborations-[PreviousBrandCollaborations-to be updated], solidifying her status as a fashion industry darling.
Social Media Impact: Her Instagram account (@rosalia.rr) serves as a constant source of style inspiration for her millions of followers. Her fashion choices consistently drive trends and influence consumer behavior.
This campaign with Calvin Klein isn’t just about promoting clothing; it’s about leveraging Rosalía’s cultural influence to reach a wider audience and redefine the brand’s image for a new generation. the power of celebrity endorsements in the fashion industry remains significant, notably when the celebrity embodies the brand’s core values.
Key Pieces to Watch From the Calvin Klein Autumn Collection
The campaign showcases several key pieces from Calvin Klein’s Autumn 2025 collection. Here’s a breakdown of what to look for:
- The Oversized knit: A chunky, oversized knit sweater in a neutral color (cream, gray, or black) is a staple piece. Pair it with wide-leg denim or a slip skirt for a relaxed yet chic look.
- The Wide-Leg Jean: Calvin Klein’s signature denim is reimagined with a wide-leg silhouette. These jeans are designed for comfort and versatility.
- The Slip Dress: A classic slip dress in silk or satin is a key piece for evening wear. Layer it with a leather jacket or a cardigan for a more casual look.
- The Minimalist Bra & Panty Set: Calvin Klein’s intimate apparel is highlighted in the campaign, emphasizing comfort and confidence. Look for sets in neutral colors and minimalist designs.
- The Structured Blazer:
