Rosario, Argentina – Tyna, a family-owned wholesale distributor, will open the doors to what it claims is Latin America’s first “intelligent warehouse” on Monday, March 16th. The new facility, located in the western zone of Rosario on Avenida Perón, integrates a public-facing sales space with a fully automated storage and restocking system, a move the company says represents a key step in its modernization.
The project, developed in partnership with Rosario-based engineering firm AFG Ingeniería, has been in development for over two years. According to Julián Romera, a third-generation member of the family and a director at Tyna, the impetus for the change came from a desire to redefine the wholesale shopping experience. “We started thinking about what kind of experience we wanted to create here, and the question arose: continue with the traditional storage model with selective pallets or move towards something completely different,” Romera said following a presentation of the facility on Friday, March 13th.
The new warehouse utilizes “pallet shuttles” and automated carts to move and organize merchandise without human intervention. When stock on the sales floor depletes, a supervisor can initiate an automatic replenishment order from a mobile device, triggering the system to restock the pallet without requiring manual labor. “Intelligent structures exist, but not with the shopping experience integrated within the logistics infrastructure,” Romera stated. “That’s what makes this project unique, at least in Argentina and the region.”
Beyond the automation, the facility boasts increased storage capacity. The new system can accommodate over 1,700 pallet positions, more than double the 800 positions available in the previous layout. Romera indicated this expansion is intended to support future growth in logistics and distribution, and to strengthen supply to other localities using the new technology.
The changes similarly aim to improve the customer experience. Tyna has increased the number of checkout lanes to expedite the purchasing process and reduce wait times. “The customer benefits because the service is faster and more comfortable. They also have the assurance that stock will always be available when they come to buy,” Romera said.
Tyna’s move comes as the wholesale retail sector faces challenges. Despite broader difficulties, the company reported a 20% increase in sales volume during 2025. The company’s history began four decades ago, founded by Gabriel “Lito” Romera and Leonor Calvo, with a focus on “word and sacrifice,” values passed down through the generations. Leonardo Romera, Gabriel’s son, later expanded the business, and now, Julián and Agustina Romera, the grandchildren, are involved in its leadership.
AFG Ingeniería, the firm responsible for the automation technology, specializes in Industry 4.0 solutions and has a dedicated unit, Logicar, focused on automated and intelligent warehouses. The company has experience in the automotive sector and has expanded into intralogistics projects, according to its website.
