Rossmann’s “Health Plus” Disappears from Handpicked Health Insurance Range This title captures the main narrative of Rossmann’s decision while enhancing clarity and engagement

Rossmann Discontinues ‘Health Plus’ Line, Shifts Pharmacy Focus

Hanover, Germany – August 23, 2025 – Rossmann, a leading drugstore chain in Germany, is phasing out its dedicated “Health Plus” product line. The company announced it will integrate these items into its standard store arrangement, marking a strategic shift away from a specialized health section. This decision arrives as rival retailers,including DM and Müller,are actively bolstering their health and pharmacy services.

Strategic Realignment at Rossmann

According to a company spokesperson,as reported by Pharmacy Adhoc,the change involves removing the separate “Health Plus” displays and instead utilizing color-coded signage on existing health shelves to guide consumers. Rossmann has not disclosed any further plans regarding its health-focused strategy. The move signals a potential recalibration of priorities for the drugstore giant.

The “Health Plus” line, launched in 2009, originally differentiated Rossmann by offering products previously exclusive to pharmacies at more competitive prices. Brands such as Valerian, Vita Sprint, Prioress, grippostad, and Femibion were central to this initiative. A previous collaboration with DocMorris, an online pharmacy, further expanded Rossmann’s health-related offerings.

Investment in Modernization

Rossmann plans to invest approximately 286 million euros in Germany throughout 2025. A substantial portion, 113 million euros, is earmarked for branch modernization. However, the company’s investment priorities currently emphasize areas like cosmetics, fragrances, organic foods, baby and children’s products, and innovative concepts-health is not explicitly highlighted.

Did You Know? Germany’s drugstore market is highly competitive, with Rossmann and DM consistently vying for market leadership. Both chains frequently adjust their strategies to attract customers and respond to evolving consumer demands.

Here’s a comparison of Rossmann’s planned investment distribution:

Area of Investment	Investment (Millions of Euros)
Branch Modernization	113
Total Investment (Germany)	286
Cosmetics & Fragrances	(Details not disclosed, but a key focus)
Organic Food	(Details not disclosed, but a key focus)
Baby & Child Products	(Details not disclosed, but a key focus)

Pro Tip: Always compare prices between different drugstores and pharmacies to ensure you’re getting the best deal, particularly on health and wellness products.

The pharmacy sector in Germany has been experiencing growth, with a reported revenue increase of 2.7% in 2023, reaching approximately 68.4 billion euros according to Statista. This growth underscores the increasing importance of health-related offerings within the retail landscape.

Will Rossmann’s strategic shift impact its competitive standing against DM and Müller? What new strategies will Rossmann implement to attract health-conscious consumers?

Understanding the German Drugstore Market

The German drugstore market is dominated by a few key players,including Rossmann,DM,and to a lesser extent,Müller.These stores offer a wide range of products,from cosmetics and personal care items to groceries and household goods. However, the health and pharmacy segment represents a growing area of competition.

The customary distinction between drugstores and pharmacies is blurring as drugstores expand their health offerings. This trend is driven by increasing consumer demand for convenient access to over-the-counter medications and health products. Regulations in Germany also play a significant role, influencing the types of products drugstores are allowed to sell.

Frequently Asked Questions About Rossmann & Health Products

Share your thoughts! Do you think Rossmann’s decision is a smart move? Let us know in the comments below.

What are the key benefits typically covered by supplemental health insurance (Zusatzversicherung) in Germany, as offered through plans like Rossmann’s “Health Plus”?

Rossmann’s “Health Plus” Disappears from Handpicked Health Insurance Range

Rossmann, the popular German drugstore chain, has made a notable shift in its health insurance offerings, removing its “Health Plus” supplemental health insurance plan from its curated selection. This decision impacts German consumers seeking additional coverage beyond the statutory health insurance system. Here’s a detailed breakdown of the changes, the reasons behind them, and what it means for those considering supplemental health insurance.

Understanding the “Health Plus” Plan & Supplemental Health Insurance

“Health plus” was a supplemental health insurance ( Zusatzversicherung ) offered through Rossmann in partnership with various insurance providers. These plans are designed to cover costs not fully reimbursed by Germany’s statutory health insurance (Gesetzliche Krankenversicherung or GKV), such as:

Dental treatments: Including high-quality fillings, crowns, and orthodontics.

Option medicine: covering treatments like acupuncture, homeopathy, and osteopathy.

hospital stays: Providing single rooms, private doctors, and enhanced comfort during hospitalization.

vision care: Covering costs for glasses, contact lenses, and eye treatments.

Preventative care: Offering additional check-ups and screenings beyond those covered by GKV.

Supplemental health insurance is a common practice in Germany, with millions opting for these plans to enhance their healthcare access and comfort. rossmann’s role was to simplify the selection process, offering a “handpicked” range of options.

Why Was “Health Plus” Removed?

Rossmann’s decision to discontinue “Health Plus” stems from a strategic realignment focused on core business areas. While the company hasn’t released exhaustive details,several factors likely contributed:

Increased Regulatory Scrutiny: The German insurance market is heavily regulated. Maintaining compliance and adapting to evolving regulations can be resource-intensive.

Complexity of Insurance Products: Supplemental health insurance is a complex product. Rossmann, primarily a retail chain, may have found it challenging to provide the necessary level of expert advice and ongoing support.

Focus on Retail Operations: Rossmann’s core competency lies in drugstore retail. Shifting resources back to strengthening its retail presence and expanding product offerings likely took priority.

partnership Dynamics: Changes in partnerships with underlying insurance providers could have also played a role.

Impact on Consumers: What Does This Mean for You?

the removal of “health Plus” doesn’t mean supplemental health insurance is no longer available through Rossmann. Instead, the company is now focusing on partnerships offering diffrent types of insurance products.However,the loss of this specific plan has implications for consumers:

Reduced Choice: The curated range of options is now smaller,potentially limiting choices for those specifically seeking the features offered by “Health Plus.”

Need for Autonomous Research: Consumers now need to conduct more thorough independent research to find a suitable supplemental health insurance plan.

potential for Higher Costs: Depending on individual needs and the plans available, finding comparable coverage might result in higher premiums.

Alternatives to “Health Plus” – Finding the Right coverage

Despite the removal of “Health Plus,” numerous alternatives exist for securing supplemental health insurance in Germany.Here are some avenues to explore:

1. Directly with Insurance Companies: Major providers like Allianz, Debeka, HUK-Coburg, and AXA offer a wide range of Zusatzversicherungen.
2. Independent Insurance Brokers (Versicherungsmakler): brokers can compare plans from multiple insurers, providing personalized advice based on your needs and budget. This is ofen the most effective approach.
3. Online Comparison Portals: Websites like Check24 and Verivox allow you to compare quotes and features from various insurers. Be cautious and read the fine print carefully.
4. Consumer Organizations: Organizations like Stiftung Warentest provide independent reviews and ratings of insurance products.

Key Considerations When Choosing Supplemental Health Insurance

When evaluating alternative plans, consider these crucial factors:

Coverage Level: Determine the extent of coverage you need for dental, alternative medicine, hospital stays, and other areas.

Premium Costs: Compare premiums across different plans, considering your budget and long-term financial commitments.

Waiting Periods: Many plans have waiting periods before certain benefits become available.

Exclusions: Understand any exclusions or limitations in the coverage.

Contract Terms: Carefully review the contract terms and conditions before signing up.

Age and Health Status: Premiums are often based on age and health status.

Rossmann’s Future in Insurance – What to Expect

While “Health Plus” is gone, rossmann remains involved in the insurance market, albeit with a different approach. The company is likely to focus on simpler,more standardized insurance products that align with its retail business model. Expect to see continued partnerships, potentially expanding into areas like travel insurance or accident insurance. However, a return to offering a curated