SailGP and BT Group Partner to Deliver 5G Experience at Great Britain Sailings

SailGP Elevates Fan Experience with Network Slicing Technology

[CITY, DATE] – SailGP, the exhilarating global racing championship, is leveraging cutting-edge network slicing technology to redefine the fan experience. This innovative approach promises to immerse spectators deeper into the action,offering unprecedented access and engagement.

The 2025 SailGP season, which kicked off in Dubai last November, is currently in full swing. Following the Great Britain Grand Prix, the championship will make its way to four more European destinations: Sassnitz, Germany; Saint-Tropez, France; Geneva, Switzerland; and Andalusia/Cadiz, Spain. The season will conclude in Abu Dhabi in late November.

This season has already welcomed two new teams, representing Italy and Brazil.SailGP is actively planning for further expansion, with two additional teams slated to join the competition for the 2026 season. An initial “expression of interest” process was recently launched for these new franchises, with Deloitte’s Sports Business Group providing crucial financial and advisory support.

Evergreen Insight: The integration of advanced technologies like network slicing is a clear indicator of how professional sports leagues are increasingly prioritizing digital fan engagement. As connectivity becomes more refined, expect further innovations that blur the lines between live events and augmented digital experiences, creating more personalized and interactive spectator journeys. The strategic expansion of teams also points to a growth trajectory, signaling a healthy and evolving sports property.

What specific 5G technologies are being utilized by BT to enhance the SailGP experience?

Enhancing the SailGP Spectator Experience with 5G connectivity

SailGP, the global racing league, has announced a strategic partnership with BT Group to revolutionize the spectator experience at Great Britain Sailings events through cutting-edge 5G technology. This collaboration aims to bring fans closer to the action than ever before, offering real-time data, immersive viewing angles, and interactive content powered by BT’s extensive 5G network. The partnership focuses on leveraging the speed and low latency of 5G to deliver a truly connected and engaging experience for both on-site and remote audiences.

What the BT & SailGP partnership Entails

BT group is providing a dedicated 5G network infrastructure at SailGP events in Great Britain. This isn’t just about faster internet; it’s about unlocking new possibilities for how fans interact with the sport. Key components of the partnership include:

Real-time Data Streaming: 5G enables the transmission of crucial race data – boat speed, wind conditions, tactical decisions – in real-time to fans via the SailGP app and broadcast platforms.

Enhanced Live Streaming: Higher bandwidth allows for smoother, higher-resolution live streams of the races, capturing the intensity and drama of the competition.

Immersive Augmented Reality (AR): Fans can utilize AR features within the SailGP app to overlay real-time data and graphics onto the live race footage, providing a deeper understanding of the race dynamics.

Interactive Fan Engagement: 5G supports interactive features like live polls, quizzes, and social media integration, fostering a more connected fan community.

On-Site Connectivity: Improved 5G coverage across event venues ensures seamless connectivity for attendees, allowing them to share their experiences and access event data easily.

The Technology behind the Speed: BT’s 5G Network

BT’s 5G network is the backbone of this enhanced experience. Here’s a breakdown of the key technological elements:

Massive MIMO: Multiple-Input Multiple-Output technology increases network capacity and efficiency, handling the high data demands of a live sporting event.

Network Slicing: BT can create dedicated “slices” of the 5G network specifically for SailGP, guaranteeing performance and reliability even during peak usage.

Edge Computing: Processing data closer to the source (the racecourse) reduces latency, enabling real-time applications like AR and interactive streaming.

Low latency: Crucially,5G’s low latency – the delay in data transmission – is essential for delivering a responsive and immersive experience. This is notably important for AR applications and real-time data visualization.

benefits for SailGP Fans

The BT and SailGP partnership translates into tangible benefits for fans of the sport:

Deeper Race Insights: Access to real-time data and analytics provides a more nuanced understanding of the racing strategies and challenges.

More Engaging Viewing Experience: AR and interactive features transform passive viewing into an active and immersive experience.

Enhanced On-Site Experience: seamless connectivity allows fans to stay connected, share their experiences, and access event information effortlessly.

Global Accessibility: Improved live streaming quality and interactive features extend the reach of SailGP to a global audience.

Future-Proofing the Fan Experience: This partnership lays the groundwork for future innovations in sports broadcasting and fan engagement, leveraging the evolving capabilities of 5G technology.

Real-World Applications & case studies in sports Technology

The integration of 5G in sports isn’t new,but the SailGP partnership represents a particularly ambitious application. Other examples include:

NFL: Utilizing 5G for instant replays, augmented reality overlays during broadcasts, and enhanced stadium connectivity.

formula 1: Employing 5G for telemetry data transmission, driver interaction, and fan engagement apps.