Breaking: Samsung’s AI Home Appliance Strategy Accelerates to Dominate Smart Home Market
Samsung Electronics is making significant strides in the smart home market, with a remarkable 85% AI integration in its air conditioners, refrigerators, and washing machines. The tech giant is rapidly expanding its AI home appliance strategy, aiming to secure its position as the leading smart home provider by 2027. This ambitious move comes as the global smart home appliance market is projected to reach $80 billion, driven by increasing demand for AI-powered devices.
AI Integration Leads to Two-Digit Growth in Sales
According to industry reports, Samsung’s AI-based premium home appliances have seen a two-digit growth in sales during the first half of 2023. This surge is attributed to the significant increase in AI functionality in major products like the Martial Arts air conditioners, Bispork refrigerators, and drum washing machines. More than 85% of these products now come equipped with AI functions, with over half of the AI products in the refrigerator and washing machine categories.
Hardware-Software Interlocking Optimization
Samsung unveiled its AI-only chip, Salus, in April 2023, which has significantly enhanced the performance of hardware and software. This chip minimizes power consumption while handling advanced operations, playing a crucial role in connecting and controlling various home appliances through the SmartThings platform. This integration not only optimizes device performance but also creates a seamless, interconnected home ecosystem.
Expanding the Home Appliance Ecosystem
Samsung’s AI home appliance strategy goes beyond expanding individual device functions. The company is focusing on the interlocking and data-based optimization between devices, creating a comprehensive home ecosystem centered around SmartThings. This ecosystem connects smartphones, TVs, refrigerators, air conditioners, and robot cleaners in real-time, automatically adjusting to user behavior patterns, weather conditions, and energy rates.
Market Forecast and Future Plans
Market research firm Stratege Analytics predicts that the global market for smart home appliances with AI functions will grow from $42 billion in 2023 to over $80 billion by 2027. Samsung is targeting new demand markets such as Europe and Southeast Asia, expanding its proportion of high-priced premium AI products, especially in the North American market. The company plans to introduce a new lineup of AI-equipped home appliances along with the new SmartThings Family Hub in the second half of 2023.
Looking ahead, Samsung aims to enhance consumer convenience and reliability by expanding AI-based failure detection, product life diagnosis, and remote maintenance functions. An official from Samsung Electronics stated, “We are moving beyond the evolution of each device and establishing an integrated ‘home AI’ ecosystem that connects the whole house.”
This strategic shift positions Samsung as a leader in the smart home market, offering consumers a seamless, connected, and intelligent home experience. As the global demand for AI home appliances continues to rise, Samsung’s innovative approach is set to redefine the future of smart home technology.
Stay tuned to archyde.com for the latest updates on Samsung’s AI home appliance strategy and the future of smart home technology.
