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Samsung TVs Transform Your Living Room into a Centre Pompidou Art Gallery with Masterpiece Selections


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Samsung TVs to Showcase Masterpieces from Paris’s Centre Pompidou

Samsung Electronics has announced a groundbreaking collaboration with the Centre Pompidou in Paris, bringing a curated collection of 25 iconic artworks to Samsung’s digital Art Store. This partnership will allow Television owners to download high-resolution versions of these celebrated pieces, utilizing their screens as dynamic displays when not in use, and offering an choice to a blank, black screen.

A Digital Gallery for Your Living Room

Starting November 25, Samsung Art Store subscribers will gain access to works including Frida Kahlo’s ‘The Frame,’ Piet Mondrian’s ‘new York City,’ and Wassily Kandinsky’s ‘Get-Rot-Blau.’ The collection also features pieces by Henri Matisse, Raul Dufy, Marc Chagall, Joan Miro, Yves Klein, and Peter Doig, representing over a century of modern and contemporary art.Samsung positions this initiative as a means of highlighting the Centre Pompidou’s enduring influence as a cornerstone of the modern art world.

The Art Store is integrated into various 2025 Samsung TV models. It’s particularly striking on ‘The Frame’ and ‘The frame Pro’ televisions. These models boast anti-reflective matte screens, customizable bezels, and flush wall-mounting options. In the case of ‘The Frame Pro’ external connection boxes minimize visible cabling, seamlessly blending the television into any living space.

Beyond The frame: Accessibility Across Samsung’s Lineup

While ‘The Frame’ models are designed to emulate the experience of viewing a physical painting, the Centre Pompidou collection will also be available on Samsung’s premium Neo QLED 8K and 4K televisions, as well as select QLED models. this expanded accessibility allows a broader audience to appreciate these artworks within their homes.

The timing of the partnership is particularly noteworthy, as the Centre Pompidou is preparing for a significant, multi-year renovation, anticipated to conclude in 2030. The Art Store offers art enthusiasts a continued chance to engage with the museum’s collection in stunning detail during this period.

feature Samsung The Frame Samsung Neo QLED
Screen Type Matte Anti-Reflection Quantum Dot LEAD
Bezel Customization Yes No
Art Store Access Full Full
A comparison of key features on Samsung TV models supporting the Art Store.

“Centre Pompidou has always stood at the intersection of art and innovation,” stated Gaële de Medeiros, Head of International and Economic Development at the Centre Pompidou. “Through this partnership, our collection continues to be seen, shared and lived with, even as our physical space transforms.” Daria Greene, Head of content & curation at Samsung, added, “Art doesn’t lose its power when walls close, it finds new ones. Through The Frame TVs,these works can exist beyond geography,inviting people to experience modern art as part of their everyday lives.”

The Centre Pompidou collection joins existing partnerships with institutions like The Met, The Tate, the Museum of Modern Art, and the Musée d’Orsay, bolstering Samsung’s Art Store as a premier digital destination for art aficionados.
did You No? The global art market reached $67.8 billion in 2023, demonstrating a continued strong interest in art collecting and appreciation (source: Art Basel and UBS, The Art Market 2024 Report).

Will this technology encourage wider engagement with art? And how might such digital initiatives evolve the relationship between museums and their audiences?

The Evolution of Digital Art and Display Technology

The integration of art into television technology represents a growing trend, driven by advancements in display quality and consumer demand for immersive experiences. Early attempts at digital art displays were hampered by poor resolution and limited color accuracy.Though, technologies like QLED and OLED, combined with high dynamic range (HDR) support, now allow for the faithful reproduction of artwork details. The rise of ambient mode on televisions,initially popularized by Samsung,demonstrates an increasing desire for TVs to be more than just screens for video content.

Furthermore, non-fungible tokens (NFTs) have recently demonstrated the possibility of owning digital art. However, widespread adoption has been hampered by environmental concerns and market volatility.
Pro Tip: to maximize the visual impact of digital artwork, ensure your TV is properly calibrated and positioned to minimize glare.

Frequently Asked Questions About Samsung Art Store and Centre Pompidou

  • What is the Samsung Art Store? The Samsung Art Store offers a curated selection of digital artworks that can be downloaded and displayed on compatible Samsung TVs.
  • Which Samsung TVs support the Art Store? A range of 2025 Samsung TVs, including The Frame, The Frame Pro, Neo QLED 8K, Neo QLED 4K, and select QLED models, are compatible.
  • What artworks from the Centre Pompidou are included? The collection features 25 masterpieces,including works by Frida Kahlo,Piet Mondrian,and Wassily Kandinsky.
  • How much does the Art Store subscription cost? Subscription costs vary, see Samsung’s official website for details.
  • Will this partnership impact the Centre Pompidou’s renovation project? No, the partnership is intended to enhance access to the museum’s collection while the physical building undergoes renovations.
  • Does the Art Store offer other artists and museums? Yes, the Art Store features works from institutions like The Met, The tate, and the Museum of Modern Art.

Share your thoughts on this innovative collaboration in the comments below!


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