From Waiter to GM: Schweizerhof Bern Welcomes Sascha Spiegel in Breaking Leadership Change
Bern, Switzerland – In a remarkable career trajectory, Sascha Spiegel has been appointed the new General Manager of the prestigious Schweizerhof Bern, a landmark hotel steeped in over 165 years of history. This breaking news signals a fresh chapter for the five-star establishment and a potential boost for tourism in the Swiss capital. Spiegel’s story, beginning as a waiter within the hotel’s walls, embodies a classic yet ambitious rise through the hospitality ranks.
A Return to Roots with a Global Perspective
Spiegel isn’t simply returning to where he started; he’s bringing a wealth of international experience back to Bern. After honing his skills at the Schweizerhof early in his career, he ventured into cruise ship hospitality and the broader holiday hotel industry. He then pursued and earned both a Master’s and a Doctorate in Business Administration, followed by roles at esteemed institutions in Thailand, Myanmar, and Spain. His recent Swiss experience includes positions at the Intercontinental Davos and, most recently, as Hotel Manager at the Interlaken Victoria-Jungfrau.
“My understanding of service quality and many of the values that shape me to this day have their origins here,” Spiegel shared, reflecting on his initial time at the Schweizerhof. His appointment replaces Maximilian von Reden, who has moved to Brussels.
Culinary Refresh & a Focus on Bern’s Appeal
One of Spiegel’s first moves has been a refresh of the lobby bar’s menu. While maintaining beloved classics like the Caesar salad and Wiener Schnitzel – a perennial favorite at Jack’s Brasserie, the hotel’s legendary restaurant – he’s moved away from a previously attempted Asian concept. “Now there are dishes that fit the ambience better, classics that everyone likes,” he explained.
Adding to the culinary excitement, the hotel welcomes new head chef Stephan Koltes, bringing 16 Gault Millau points from his previous role at Burgstrasse 9 in Thun. Koltes will introduce a gourmet menu at Jack’s, building on its already strong reputation (currently holding 14 Gault Millau points after a period of rebuilding).
Beyond the Hotel: Positioning Bern as a Year-Round Destination
Spiegel’s vision extends beyond the Schweizerhof’s walls. He’s passionate about showcasing Bern’s hidden gems – particularly the hotel’s often-overlooked spa and the Sky Terrace offering panoramic city views – and attracting more tourists to the city. He believes Bern, often overshadowed by Zurich, Geneva, and Lucerne, has immense untapped potential.
“Anyone who has ever come to Bern thinks the city is great. It is up to us and the entire destination to carry this message to the world,” Spiegel stated, emphasizing his commitment to promoting Bern’s “cool vibe” and thriving restaurant scene. He also highlighted the importance of Switzerland Tourism’s efforts to establish the country as a year-round destination, noting that Bern’s hotel occupancy rates are currently around 60% in the spring and autumn.
Adapting to the Evolving Luxury Traveler
Spiegel also recognizes a shift in the expectations of luxury travelers. “The lifestyle is less excessive, less materialistic – it’s more about emotions and experiences,” he observed. He noted a growing emphasis on health and wellness, with hotel gyms seeing increased usage. This insight will undoubtedly shape the Schweizerhof’s offerings and service approach.
The Schweizerhof is owned by the Qatar Investment Authority’s sovereign wealth fund, a fact that occasionally attracts speculation about potential sales. However, Spiegel firmly dismissed such rumors, stating, “Sale is not an issue at the moment.” He emphasized the owner’s long-term commitment to the hotel and their extensive experience in the international hospitality industry.
Sascha Spiegel’s appointment marks not just a change in leadership at the Schweizerhof Bern, but a renewed focus on elevating the hotel’s legacy while simultaneously championing Bern’s position on the global tourism map. His blend of experience, passion, and a commitment to both tradition and innovation promises an exciting future for this iconic Swiss hotel and the city it calls home.
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