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Saudi Arabia Launches First 24-Hour Women’s Sports Channel by AWSN

by Luis Mendoza - Sport Editor


AWSN Launches First 24-Hour Women’s Sports Channel in Saudi Arabia

Saudi Arabia Launches First 24-Hour Women’s Sports Channel by AWSN
AWSN will broadcast the Saudi Women’s Premier League both within Saudi Arabia and globally.

Riyadh, Saudi Arabia – The All Women’s Sports Network (AWSN), a media venture spearheaded by renowned US personality Whoopi Goldberg, has officially commenced broadcasting in Saudi Arabia. This launch represents a significant milestone, introducing the Kingdom’s first dedicated 24-hour television channel exclusively focused on women’s sports.

Expanding Global Reach of Women’s Sports Coverage

Starting Today, AWSN will be the exclusive broadcaster of the Saudi Women’s Premier League, delivering comprehensive coverage both domestically and to an international audience. This partnership, forged with the Saudi Arabian Football Federation (SAFF) and Saudi Sports Company (SSC), signifies a key step in elevating the profile of women’s soccer in the region.

The SSC AWSN channel is readily available to viewers throughout Saudi Arabia via the MBC Shahid streaming platform, ensuring widespread access to this groundbreaking content. The inaugural match of the 2025-26 SAFF Women’s Premier League season, featuring Al-Ahli versus Neom and Al-Hilal against Al-Qadsiah, kicks off tonight.

A Transformative Moment for Women’s Football in Saudi Arabia

Aalia Al Rasheed, the Head of Women’s Football at SAFF, characterized the broadcast agreement with AWSN as a “transformative milestone” for the advancement of women’s football within Saudi Arabia.She emphasized the positive impact it will have on the sport’s visibility and growth.

The SSC AWSN channel programming will feature a prime-time broadcast of a SAFF Women’s Premier League match each week, complemented by extensive coverage of prominent international sporting events and leagues from around the globe.

Diverse International Sports Content on AWSN

Beyond domestic leagues, AWSN will showcase a broad spectrum of international women’s sports, encompassing UEFA women’s competitions, the French D1 Arkema League, Sweden’s Damallsvenskan, and highlights from leading leagues such as Italy’s Serie A, Germany’s Bundesliga, France’s Division I Féminine, and the Barclays Women’s Championship in England.

Launched initially in the United States, India, UAE, and the Philippines in late 2024, AWSN broadcasts over 2,500 hours of live women’s sports annually. The network’s portfolio extends beyond soccer, including properties like the Women’s Tennis Association (WTA), FIBA 3×3 Women’s Series, and Australian women’s WNBL and super Netball competitions.

George Chung, CEO of AWSN, stated that this expansion demonstrates a commitment to shattering barriers and providing a global showcase for Saudi women’s sports. He also highlighted the prospect to introduce an unprecedented range of international leagues and talent to the Kingdom,framing the collaboration as a shared vision of empowerment and progress.

AWSN currently boasts a reach of over 1 billion homes worldwide, facilitated through partnerships with platforms like Pluto TV, Amazon Prime Video, SuperSport, Jio TV, Jungo Pinoy/Solar Sports, and e&.

Region AWSN Distribution Platform
United States & Canada Pluto TV, Amazon Prime Video
United Kingdom & Nordics Pluto TV
Africa SuperSport
India Jio TV
Philippines Jungo Pinoy/Solar Sports
UAE e&

Did you Know? The number of women participating in sports globally has increased considerably in recent years, with a growing demand for dedicated broadcasting channels.

Pro Tip: For sports organizations seeking wider audience reach, partnering with specialized networks like AWSN can be an effective strategy.

What impact will this increased visibility have on the growth of women’s sports in Saudi Arabia? And how will AWSN’s global reach contribute to the overall growth of the women’s sports landscape?

The Rise of Women’s Sports Broadcasting

The launch of AWSN in Saudi Arabia is part of a larger global trend toward increased investment in,and broadcasting of,women’s sports.Driven by rising participation rates and greater fan interest,the market for women’s sports content is experiencing significant growth.According to a 2024 report by Deloitte, the global women’s sports market is projected to generate over $1 billion in revenue in 2025, a significant increase from previous years. This growth is attracting more sponsors, media partners, and investors, leading to greater opportunities for athletes and broadcasters alike.

Frequently Asked Questions About AWSN

What is AWSN?
AWSN is the All Women’s Sports Network, a 24-hour television channel dedicated to broadcasting women’s sports.
Who founded AWSN?
AWSN was founded by US media icon Whoopi Goldberg and George Chung.
What leagues will AWSN broadcast in Saudi Arabia?
AWSN will broadcast the Saudi Women’s Premier League, along with international leagues like UEFA competitions and the French D1 Arkema League.
How can I watch AWSN in Saudi Arabia?
AWSN is available in Saudi arabia via the MBC Shahid streaming platform.
What is the significance of AWSN launching in Saudi Arabia?
It marks the first 24-hour channel specifically for women’s sports in the country, representing a major step for women in sports in the region.

Share your thoughts on this exciting development in the world of women’s sports! Leave a comment below and let us know what you think.

What impact is the new 24-hour channel expected to have on inspiring future generations of female athletes in Saudi Arabia?

Saudi Arabia Launches First 24-Hour Women’s Sports Channel by AWSN

A Landmark moment for Women’s Sports in the Kingdom

Saudi Arabia has taken a significant step forward in promoting women’s sports with the launch of the nation’s first 24-hour dedicated women’s sports channel, operated by the Arab Women Sports Network (AWSN). This groundbreaking initiative,announced in September 2025,marks a pivotal moment in the Kingdom’s evolving sports landscape and its commitment to gender equality. The new channel aims to provide comprehensive coverage of women’s athletic achievements, both domestically and internationally, fostering greater visibility and inspiring future generations of female athletes.

What AWSN’s Channel Will Offer

The 24/7 channel will broadcast a diverse range of content, including:

* Live Event Coverage: Real-time broadcasting of women’s sporting events across various disciplines, such as football (soccer), basketball, volleyball, athletics, and more. Expect coverage of local Saudi leagues and international tournaments.

* Highlights & Replays: Catch up on key moments and full replays of exciting matches and competitions.

* Documentaries & Athlete Profiles: In-depth features showcasing the stories, challenges, and triumphs of female athletes from Saudi Arabia and around the globe.

* News & Analysis: Up-to-date news,expert commentary,and insightful analysis of the latest developments in women’s sports.

* Studio Shows & Talk Programs: Engaging discussions and debates on relevant topics within the world of women’s athletics.

* Fitness & Wellness Content: Programs focused on health, fitness, and well-being, promoting an active lifestyle for women.

The Rise of Women’s Sports in Saudi Arabia

this launch isn’t happening in a vacuum. It’s part of a broader,accelerating trend of increased investment and support for women’s sports within Saudi Arabia. Recent years have seen:

  1. Increased Participation: A significant rise in the number of Saudi women participating in sports at all levels, from grassroots initiatives to professional competitions.
  2. Government Initiatives: The Saudi government’s “Vision 2030” plan includes specific goals for increasing female participation in sports and physical activity.
  3. Investment in Infrastructure: Development of new sports facilities and training centers specifically designed for women.
  4. Breaking Barriers: Saudi women have begun competing internationally in various sports, achieving notable successes and challenging traditional norms.
  5. Growing Fanbase: A burgeoning fanbase for women’s sports is emerging within the Kingdom, fueled by increased media coverage and accessibility.

AWSN: A Key Driver of Change

The Arab Women Sports Network (AWSN) has been instrumental in advocating for and promoting women’s sports throughout the Arab world.Founded in 2020, AWSN works to:

* empower Female athletes: Provide resources, training, and support to help female athletes reach their full potential.

* Raise Awareness: Increase public awareness of the benefits of women’s participation in sports.

* Advocate for Policy Changes: Work with governments and sports organizations to create more inclusive and equitable policies.

* Promote Media Coverage: Encourage greater media coverage of women’s sports.

AWSN’s commitment to these goals makes them the ideal organization to operate this landmark channel.

Impact on the Saudi Sports Economy

The launch of a dedicated women’s sports channel is expected to have a positive impact on the Saudi sports economy. This includes:

* Increased Sponsorship Opportunities: The channel will attract sponsorships from brands looking to align themselves with the growing popularity of women’s sports.

* Job Creation: new jobs will be created in broadcasting, production, journalism, and other related fields.

* Tourism & Events: Increased visibility of women’s sports may attract more international sporting events to Saudi Arabia, boosting tourism revenue.

* Growth of Related Industries: Demand for sports equipment, apparel, and fitness services catering to women is highly likely to increase.

Accessibility and Viewing Options

Details regarding the channel’s accessibility are still emerging, but it is anticipated to be available through:

* Satellite Television: Traditional satellite providers within Saudi Arabia and the wider Arab region.

* IPTV Services: Internet Protocol television platforms.

* Streaming Platforms: Online streaming services, potentially including a dedicated app or website.

* Social Media: Highlights and short-form content may be shared on social media platforms.

Looking Ahead: The Future of women’s Sports in Saudi Arabia

The launch of this 24-hour channel is a powerful symbol of progress and a clear indication that Saudi Arabia is serious about investing in women’s sports. While challenges remain, this initiative represents a significant step towards creating a more inclusive and equitable sporting landscape for women in the Kingdom and beyond. The increased visibility and opportunities afforded by the channel are expected to inspire a new generation of female athletes and further accelerate the growth of women’s sports in Saudi Arabia. This is a developing story, and archyde.com will continue to provide updates as they become available.

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