Sega’s Acquisition of Rovio Entertainment: Expanding the Global Mobile Game Market and Beyond

2023-08-18 12:51:00

Last April, we reported that Sega had completed the acquisition of Rovio Entertaiment, the studio responsible for the Angry Birds series, for an estimated $746 million. Now the deal is done. Rovio is now part of the Sega Group, and the company has issued a statement (thank you VGC) reporting future plans for the merger. It hopes to leverage “Rovio’s knowledge and experience in the instant-service mobile game market to bring Sega’s current and new titles to the global mobile game market, which has huge potential”. . Meanwhile, Sega also said that Rovio wants to “go beyond” mobile game development and will support it in this new phase. “Rovio’s goal is to expand its platform beyond mobile gaming, and Sega will actively seek to support this process with its features. Would you like to see a crossover between Sonic the Hedgehog and Angry Birds characters in the future, as they share a home ?
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#Sega #completes #acquisition #mobile #gaming #giant #Rovio #Gamereactor

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Alexandra Hartman Editor-in-Chief

Editor-in-Chief Prize-winning journalist with over 20 years of international news experience. Alexandra leads the editorial team, ensuring every story meets the highest standards of accuracy and journalistic integrity.

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