Breaking: BMW’s Global Innovation Campaign Highlights Revolutionary Tech Features
München, [Current Date] — BMW is igniting the digital driving revolution with its groundbreaking global innovation campaign. The campaign, designed to spotlight six state-of-the-art features, uses a blend of high-tech innovations and humor to demonstrate how modern technology is enhancing comfort and safety in everyday driving.
Key Innovations in Focus
Among the promptly showcased features are the BMW Digital Key/BMW Digital Key Plus for the Apple Watch, the Autobahn assistant, Remote Control Parking, and BMW Curve-AHEAD VIEW. Two more filme are slated to release soon, further demonstrating how BMW’s advanced solutions make driving a smoother and safer experience.
BMW’s Commitment to Premium Technology
“The BMW Innovation Campaign embodies our commitment to unique technology and driving pleasure. With a touch of humor, we show how our digital features not only support but become loyal partners in everyday life,” says Bernd Körber, Head of BMW brand management and product management.
Spotlight on Digital Features
BMW Digital Key:
This feature replaces the physical key, enabling users to unlock and start their vehicle using an Apple Watch. Perfect for those tight-pocket situations, the BMW X3 in the campaign’s “Tight” spot highlights this convenience.
Autobahn Assistant:
Offering automated driving at level 2+, this assistant supports drivers on highways, freeing hands to adjust mustaches or sunglasses, as visualized in the “Mustache” film featuring the BMW i5.
Remote Control Parking:
Controlling parking maneuvers outside the vehicle, this feature is shown in action with the BMW X5 in the “Top Dog” clip, effortlessly reversing out of a tight garage.
BMW Curve-AHEAD VIEW:
Available for BMW Operating System 9 and BMW Digital Premium, this function helps drivers navigate curves more safely by providing real-time feedback, exemplified in the “Fish” film of a BMW X1 navigating winding roads.
Additional Tech Highlights
In-Car Gaming: The “Race” film depicts a high-stakes virtual race controlled via smartphones on the BMW i5’s curved display, promising both fun and competitive spirit.
BMW Intelligent Personal Assistant: Assuming a tone, this feature assists drivers as seen in the “Bye, Honey” film, making even impossible situations manageable with a touch of wit.
Future Implications
Each feature contributes to a broader vision of intelligent, user-friendly vehicle systems. BMW aims to set a precedent in the market for future technology adoption, emphasizing safety, comfort, and convenience for all drivers.
How to Stay Updated
For more on BMW’s latest innovations, visit BMW Group Press or contact:
- Cypselus von Frankenberg, Product Communication BMW Automobile – [email protected]
- Alexandra Landers, Head of Product, Brand Communication BMW – [email protected]
For more content, follow BMW Group on LinkedIn, YouTube, Instagram, Facebook, and X.
