SOFFFELL Protects Kids: Bugs Off, Brain on Campaign Launches Nationwide

Breaking: Soffell Launches Engaging Campaign to Combat Dengue Fever,Targeting Gen Z and Gen Alpha

Bangkok,Thailand – In a proactive move to safeguard younger generations against dengue fever,soffell has unveiled a complete campaign,”Dengue Fever Prevention First. Safer… Going out Everywhere, Not Afraid of Mosquitoes.” This initiative, running from june to July 2025, aims to empower gen Z and Gen Alpha with the knowledge and tools for effective self-protection against mosquito-borne diseases.

The campaign kicks off with the “Soffell Science Kids Camp – Bugs off, Brain On,” a family-friendly event designed to make learning about science fun and engaging. Held at La Sal Avenue and Central West Ville, the camp will feature scientific experiments and DIY toy inventions, fostering inventiveness while educating families about mosquitoes and dengue prevention. The core philosophy, “as the best learning is fun!”, underpins these interactive sessions.

Adding a dynamic element, the “Soffell Cover Dance Contest – Dancing the Beat.. Injecting Mosquito Salad” invites participants to showcase their dance prowess for a chance to win a significant prize pool exceeding 70,000 baht. The competition’s initial round, held at Central East Ville, featured young actress Chanji-Chanjira Chanpitakchai as a judge and awarded scholarships totaling 50,000 baht across four prizes. The second round, hosted at Maya Lifestyle Shopping Center in Chiang Mai, offered 20,000 baht in scholarships, with “Saranghae” taking the first prize, “Lanna team” securing the first runner-up, and “GLOROU” claiming the second runner-up title. This contest cleverly promotes physical activity while reinforcing the campaign’s anti-mosquito message.

Soffell’s commitment extends beyond these events, reinforcing its mission to create safer environments where individuals can confidently engage in outdoor activities. By focusing on experiential learning, the brand aims to ensure that its target audience genuinely absorbs and applies knowledge about dengue prevention in their daily lives, thereby protecting themselves and their communities.

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Evergreen Insights:

This campaign highlights a crucial trend in public health communication: the importance of engaging younger demographics through interactive and enjoyable activities. By leveraging popular formats like science camps and dance contests, Soffell effectively bridges the gap between crucial health information and audience receptivity.

The focus on DIY and hands-on learning within the science camp reinforces core principles of scientific understanding and problem-solving, skills that are valuable far beyond dengue prevention. Similarly, the dance contest demonstrates the power of integrating health messaging with lifestyle activities, promoting both physical well-being and awareness.

The strategy of experiential marketing is a proven method for creating lasting impact. When individuals actively participate in learning about a health issue, they are more likely to retain the information and integrate protective behaviors into their routines. this approach shifts from passive information dissemination to active knowledge co-creation.

ultimately, “Dengue Fever Prevention first” underscores the principle that effective public health campaigns must be relevant, accessible, and entertaining to resonate with diverse age groups, especially those who are digitally native and highly responsive to creative content. This model offers a blueprint for future health initiatives seeking to foster widespread behavioral change.

what mosquito-borne illnesses specifically pose a neurological risk to children, as highlighted by the “Bugs Off, brain On” campaign?

Understanding the Threat: Mosquito-Borne Illnesses & Children

The launch of the “Bugs Off, Brain On” campaign by SOFFFELL comes at a critical time. Mosquito-borne diseases like West Nile virus,Zika virus,and Eastern Equine Encephalitis (EEE) pose a notable threat to childrenS health. Children are notably vulnerable due to their outdoor activity levels and developing immune systems. These illnesses can range from mild flu-like symptoms to severe neurological complications. Protecting kids from mosquito bites isn’t just about comfort; it’s about safeguarding their cognitive growth and overall well-being.

West Nile Virus: Most common mosquito-borne disease in the US. Symptoms include fever, headache, body aches.

Zika Virus: Can cause birth defects if contracted during pregnancy.

EEE: Rare but serious, can lead to brain inflammation (encephalitis).

Chikungunya: Causes fever and severe joint pain.

Dengue Fever: Can cause high fever, severe headache, and joint pain.

SOFFFELL’s Innovative Approach to Mosquito Protection

SOFFFELL isn’t just another insect repellent. The “Bugs Off, Brain On” campaign highlights the brand’s commitment to providing effective protection without compromising children’s health. Traditional insect repellents frequently enough contain DEET, a chemical that, while effective, has raised concerns about potential neurological effects, especially in young children. SOFFFELL utilizes a unique formulation based on IR3535, a proven repellent recommended by the CDC and WHO.

IR3535: A Safer option

IR3535 is a bio-based repellent derived from naturally occurring amino acids. It’s been extensively studied and shown to be:

1. Effective: Provides long-lasting protection against mosquitoes, ticks, and other biting insects.
2. Safe: Considered safe for use on children and pregnant women when used as directed.
3. Gentle: Less likely to cause skin irritation compared to DEET-based repellents.
4. Biodegradable: Breaks down more readily in the habitat.

Campaign Details: Reaching Families Nationwide

The “Bugs Off, Brain On” campaign is a multi-faceted initiative designed to educate parents and caregivers about the risks of mosquito-borne illnesses and the importance of safe and effective protection. Key components include:

Public Service Announcements (PSAs): Airing on national television and radio networks.

Digital Marketing: Targeted ads on social media platforms (Facebook, Instagram, TikTok) and parenting websites.

Educational Resources: Free downloadable guides and infographics available on the SOFFFELL website (sofffell.com) covering topics like mosquito life cycles, disease prevention, and proper repellent submission.

Partnerships: Collaborations with pediatricians, schools, and community organizations to distribute data and product samples.

Community Events: SOFFFELL will be hosting “Bugs Off,Brain On” events in parks and playgrounds across the country,offering free repellent samples and educational activities.

Practical Tips for Mosquito-Proofing Your family’s Summer

beyond using repellent, there are several steps families can take to minimize mosquito exposure:

Eliminate Standing Water: Mosquitoes breed in stagnant water.Regularly empty flower pots, bird baths, gutters, and any other containers that collect water.

Dress Appropriately: When possible, dress children in long sleeves and pants, especially during peak mosquito activity (dawn and dusk). light-colored clothing is less attractive to mosquitoes.

Use Mosquito Netting: Protect infants and young children with mosquito netting over strollers and cribs.

repair Screens: Ensure window and door screens are intact and free of holes.

* Fan Power: Mosquitoes are weak fliers. Using fans can help keep them away.

The Importance of early Protection & Long-Term Health

The “Bugs Off, Brain On” campaign isn’t just about preventing a single mosquito bite; it’s about investing in children’s long-term health and cognitive development.By prioritizing safe and effective mosquito protection, parents can help ensure their children enjoy a healthy and active summer – and a brighter future. Choosing a repellent like SOFFFELL, with its IR3535 formulation, offers peace of mind knowing you’re protecting your child without exposing them to potentially harmful chemicals.