Sony and Viditec Drive Broadcast Transformation in Latin America with Innovative IP and Cloud Solutions

October 9, 2025

São Paulo, Brazil – Sony Professional Solutions is demonstrating a significant push towards the future of broadcast technology at CAPER Show 2025. The company is exhibiting a suite of new products and integrated workflows designed to optimize every stage of content creation, from capture to live streaming.

Revolutionizing Production Workflows

Gonzalo Gamio, Senior Manager of Sony Professional Solutions Latin America, emphasized the company’s commitment to providing tools that allow media professionals to concentrate on the creative side of their work. “Our technologies are designed to optimize each stage of the production process,” Gamio stated. “solutions like the PXW-Z300 camera and IP workflows with M2 Live and Ci Media Cloud offer operational efficiency, scalability, and technical reliability.”

The core of Sony’s presentation focuses on the transition to IP and cloud-based systems, which are swiftly becoming the industry standard. These solutions are engineered to improve operational efficiency, enable seamless remote collaboration, and provide the technical flexibility required for modern live and broadcast productions. Industry analysts predict that cloud-based video production will account for over 60% of all professional workflows by 2027, according to a recent report by Statista.

Key Innovations on Display

Sony is presenting several key advancements at Booth C-03, including:

• Sony PXW-Z300 Camera: A versatile and robust camera system delivering exceptional 4K resolution and optimized for agile production environments.
• IP and Software-Defined Workflows: Seamless integration of diverse sources – video, audio, graphics, and subtitles – utilizing the M2 Live cloud mixer.
• Remote and Cloud Production with Ci Media Cloud: Facilitating real-time collaboration,rapid file transfer,and secure project access from any location.
• Live Production with Nevion Virtuoso and Media Edge Processor NXL-ME80: Maximizing efficiency in entertainment and sports broadcasting through bandwidth optimization and superior signal quality.
• Multi-Camera Studio and Production Cameras: A range of options, from high-end models like the HDC-5500V to compact 4K/HD cameras for fixed or shared studio setups.

Toru Suzuki, Head of Sony Professional Solutions Latin America, reiterated the importance of the Latin American market. “Latin america is a crucial region for Sony, with its audiovisual industry undergoing a ample transformation toward cloud, virtualization, and IP workflows,” Suzuki noted. “We are dedicated to supporting our partners and producers with the same quality, reliability, and forward-thinking vision that defines Sony globally.”

Did You Know? The adoption of remote production workflows has increased by 35% in the last year, driven by the need for cost-efficiency and greater flexibility, according to a recent study by IABM.

Pro Tip: When considering a move to cloud-based workflows, prioritize security measures and data backup solutions to ensure the integrity and availability of your valuable content.

A Comparative Look at Sony’s Broadcast Solutions

Solution	Key Features	Primary Benefit
PXW-Z300 camera	4K Resolution, Agile Design	Enhanced Capture Quality & Mobility
M2 Live	Cloud-Based mixing, Multi-Source Integration	Streamlined Workflow
Ci Media cloud	Real-time Collaboration, Secure access	Remote Production Capabilities

What challenges are media companies in your region facing as they transition to IP-based workflows? And how do you see cloud technologies impacting the future of live event production?

The Future of Broadcast: Trends and predictions

The broadcast industry is undergoing a period of rapid evolution, driven by advancements in technology and changing consumer behaviors.The shift towards IP-based and cloud-based workflows is not merely a technological upgrade – it’s a basic shift in how content is created, distributed, and consumed. Expect continued growth in the use of Artificial Intelligence (AI) for automated editing, content analysis, and personalized viewing experiences. Further integration of 5G technology will unlock new possibilities for remote production and immersive viewing.

Frequently Asked Questions

• What is IP-based broadcasting? It is indeed a method of transmitting video and audio signals over Internet protocol networks,offering greater flexibility and scalability compared to traditional SDI-based systems.
• How does cloud production work? Cloud production utilizes remote servers and software to handle various aspects of the production process, allowing teams to collaborate from different locations.
• What are the benefits of using the Sony PXW-Z300 camera? It offers excellent 4K image quality, a rugged design, and is well-suited for both studio and field production.
• Is cloud production secure? Reputable cloud providers employ robust security measures to protect your content and data, but it’s crucial to implement your own security protocols as well.
• how does Nevion Virtuoso enhance live broadcasts? it optimizes bandwidth utilization and signal quality,ensuring a reliable and high-quality viewing experience.
• What is the role of AI in broadcast technology? AI is increasingly used for automating tasks, improving video quality, and personalizing content recommendations.
• What are the challenges of transitioning to cloud workflows? Challenges include the need for high-bandwidth internet connectivity, security concerns, and the cost of migrating existing infrastructure.

Share your thoughts on these latest innovations and their potential impact on the future of broadcasting. What are your biggest challenges and opportunities in this evolving media landscape? Leave a comment below!

How are IP-based solutions and cloud technologies specifically addressing the challenges of cost and scalability for broadcasters in Latin America?

The Rise of IP-Based Broadcasting in Latin America

Latin AmericaS broadcast industry is undergoing a critically important shift,driven by the demand for greater adaptability,scalability,and cost-efficiency. Traditional broadcasting infrastructure is increasingly being replaced by IP-based solutions, and cloud technologies are becoming integral to modern workflows.Sony, in partnership with Viditec, is at the forefront of this transformation, providing broadcasters across the region with cutting-edge tools and expertise. This transition isn’t just about technology; it’s about enabling broadcasters to reach wider audiences, deliver higher quality content, and adapt quickly to evolving market demands. Key terms driving this change include IP live production, remote production, and cloud video workflows.

Sony and Viditec: A Strategic Partnership

The collaboration between Sony and Viditec leverages each company’s strengths. Sony brings its renowned camera technology, switchers, servers, and overall broadcast systems expertise. Viditec, a leading provider of innovative broadcast solutions in Latin America, offers deep regional market knowledge, integration services, and localized support.

This partnership focuses on delivering:

* End-to-end IP solutions: From camera to transmission, Sony and Viditec provide a complete IP infrastructure.

* Cloud-based workflows: Utilizing cloud services for editing, archiving, and distribution.

* Remote Production Capabilities: Enabling broadcasters to cover events from anywhere with high quality.

* Enhanced operational efficiency: Streamlining workflows and reducing costs.

* Future-proofed infrastructure: Preparing broadcasters for the next generation of broadcast technologies like SMPTE ST 2110.

Key Technologies Driving the Transformation

Several key technologies are fueling the broadcast revolution in Latin America.

Sony’s IP Live Production System

sony’s IP Live Production System is a cornerstone of this transformation. It offers:

1. SRG-X Series Cameras: These cameras deliver exceptional image quality and are fully IP-capable.
2. XVS Series Switchers: powerful and flexible switchers designed for IP workflows.
3. HDVS Series Servers: Reliable and scalable servers for playout and recording.
4. IP Director: A centralized control system for managing IP-based resources.

These components work seamlessly together to create a robust and efficient IP live production surroundings. The system supports various IP protocols,including NMP (Network Media Processing),ensuring interoperability with other broadcast equipment.

Viditec’s Integration and Support Services

Viditec plays a crucial role in integrating these technologies into existing broadcast facilities. Their services include:

* System Design and integration: Tailoring solutions to meet specific broadcaster needs.

* Installation and Commissioning: Ensuring seamless deployment of new systems.

* Training and Support: Empowering broadcasters to effectively utilize the new technology.

* Local Expertise: Providing on-the-ground support in multiple Latin American countries.

* Consulting services: Helping broadcasters navigate the complexities of IP and cloud adoption.

Cloud-Based Solutions for Broadcast

The adoption of cloud video platforms is accelerating in Latin America. Sony and Viditec are offering solutions that leverage the cloud for:

* Remote Editing: Editors can collaborate on projects from anywhere with an internet connection.

* Content Archiving: Secure and cost-effective storage of broadcast content in the cloud.

* Video Distribution: efficient delivery of content to multiple platforms, including OTT services.

* Playout Automation: Automating the playout process for greater efficiency and reliability.

* Disaster Recovery: Ensuring business continuity in the event of a disaster.

Real-World Applications and Case Studies

Several broadcasters in Latin America are already benefiting from Sony and Viditec’s solutions.

* Televisa (Mexico): Implemented an IP-based infrastructure for its news studios, enabling greater flexibility and efficiency in news production. This included utilizing Sony’s SRG-X cameras and XVS switchers.

* Caracol Television (Colombia): Adopted cloud-based workflows for content archiving and distribution, reducing storage costs and improving accessibility.

* TV Globo (Brazil): Exploring remote production capabilities using Sony’s IP Live production System to cover events across the vast Brazilian territory