Sony & Visual Media Spain Deliver Cinematic Live Concert Experience, Setting New Industry Standard
Madrid, Spain – In a landmark achievement for the audiovisual industry, Visual Media Spain has successfully implemented a groundbreaking configuration of Sony FX9 and Burano cameras to broadcast a live concert with unparalleled cinematic quality. This breaking news demonstrates a significant leap forward in live production, blurring the lines between filmmaking and traditional broadcasting, and offering valuable insights for SEO strategies in the live event space.
Blending Cinema and Broadcast: A Technical Triumph
The concert, held at the Metropolitan Stadium in Madrid, utilized a total of 16 camera positions, fully integrated into a conventional broadcast workflow. This wasn’t simply about adding more cameras; it was about fundamentally changing how those cameras functioned. Visual Media Spain tackled the complex challenge of adapting professional cinema cameras – the Sony FX9 and Burano – to operate seamlessly within a live broadcast environment. The key? Extensive SMPTE fiber connectivity and live color control via Sony RCP-3500 panels, traditionally reserved for television broadcasts.
For years, the industry has sought the visual richness of cinema in live events. The FX9 and Burano, part of Sony’s Cinema Line Family, are renowned for their stunning image quality and creative flexibility. However, integrating them into a fast-paced, high-stakes live broadcast required innovative engineering. Visual Media Spain’s solution allowed operators to control the Burano and FX9 cameras as if they were standard broadcast cameras, without sacrificing the artistic control that filmmakers demand. This is a game-changer for event producers looking to elevate their visual storytelling.
A Long-Standing Partnership Fuels Innovation
This success isn’t a one-off event. It’s the culmination of a long-term collaboration between Visual Media Spain and Sony. According to Alfonso Sainz, Technical Manager of Visual Media Spain, “Having Sony’s support in a project of this magnitude allows us to ensure technological reliability and manage it in an integrated way within the Visual Media operation, guaranteeing the proper functioning of each element in a high demand environment.” This access to cutting-edge technology and collaborative spirit has been instrumental in pushing the boundaries of what’s possible in live production.
The Impact on Visual Storytelling and Future Broadcasts
Photography Director Lucas Casanovas and his team were able to maintain a distinctly cinematic aesthetic throughout the concert, all while benefiting from the operational agility of a broadcast setup. Months of meticulous preparation and testing were crucial to the flawless execution. This achievement isn’t just about better-looking concerts; it’s about a fundamental shift in how live events are captured and experienced.
Marta Bragado, Account Manager Sales South at Sony Europe, emphasizes the company’s commitment to empowering creativity: “In Sony we work so that technology drives creativity without limits. Seeing our chambers Burano and FX9 successfully integrated into a live multi-chamber production, maintaining film quality, demonstrates the potential to unite the best of cinema and live audiovisual production.”
The implications extend beyond music concerts. This technology is applicable to sporting events, news broadcasts, corporate presentations, and any live production where visual quality is paramount. Expect to see more broadcasters and production companies adopting similar workflows in the coming months, driven by the demand for a more immersive and visually compelling viewing experience. This also presents opportunities for optimizing content for search engines, as visually rich broadcasts can attract more organic traffic and engagement – a key component of any successful Google News strategy.
As the demand for high-quality live content continues to grow, the collaboration between Visual Media Spain and Sony serves as a powerful example of how innovation and partnership can redefine the boundaries of the audiovisual industry. This breakthrough isn’t just about better cameras; it’s about a better future for live broadcasting.
