The Sony Cyber-shot DSC-W810 digital camera, originally released in 2014, is experiencing a surge in popularity thanks to its association with IVE member Rei. The camera, often categorized as a “vintage” digital camera despite its relatively recent production date, has become a sought-after item among fans and photography enthusiasts alike. The renewed interest highlights a growing trend of embracing older digital technology for its unique aesthetic and functionality.
The DSC-W810 boasts 20.4 megapixels and a variety of features for its time, making it more than just a nostalgic purchase. Its appeal lies in its compact size, ease of use, and the distinct image quality it produces. The camera’s popularity was notably boosted after Rei of the K-pop group IVE was seen using it, quickly turning it into a must-have item for her fans. This phenomenon demonstrates the significant influence of celebrities on consumer trends, particularly within the digital camera market.
A Closer Look at the Sony Cyber-shot DSC-W810
Released in 2014, the Sony Cyber-shot DSC-W810 is a point-and-shoot digital camera offering a 20.4-megapixel sensor. It features a 5x optical zoom lens and a 2.7-inch LCD screen. Whereas not the most technologically advanced camera by today’s standards, its compact design and user-friendly interface make it appealing to those seeking a simple and portable photography solution. The camera’s ability to capture images with a distinct, slightly retro aesthetic is a key factor in its current popularity. According to a post on X (formerly Twitter), the camera is known for its 20-megapixel resolution [2].
Several online marketplaces and social media platforms are seeing increased listings and inquiries for the DSC-W810. Instagram posts from December 2025 show significant demand for the camera, specifically referencing its association with IVE’s Rei [4, 5]. One Instagram reel highlights the DSC-W810 alongside other popular cameras favored by K-pop idols, including the Canon IXUS series [5].
The Rise of Vintage Digital Cameras
The DSC-W810’s resurgence is part of a broader trend of interest in vintage digital cameras. Despite the advancements in smartphone photography, many users are drawn to the unique characteristics and tactile experience offered by dedicated digital cameras from the early 2000s and 2010s. This trend is fueled by a desire for a different aesthetic than what smartphones typically produce, as well as a growing appreciation for the limitations and creative constraints of older technology. A blog post from May 2024 notes the camera’s high pixel count and multiple features despite being considered a “vintage” digital camera [1].
The appeal isn’t solely aesthetic. Some users prefer the dedicated functionality of a digital camera, avoiding the distractions of a smartphone. The DSC-W810, in particular, offers a balance between affordability, portability, and image quality, making it an attractive option for casual photographers and fans looking to emulate the style of their favorite idols.
Here’s a YouTube Short featuring the camera and IVE’s Rei:
Market Demand and Availability
Demand for the Sony Cyber-shot DSC-W810 has led to increased prices on the secondhand market. While originally retailing for a modest price in 2014, the camera is now being sold for significantly higher amounts, driven by its popularity and limited availability. One seller noted they were parting with their cherished camera due to urgent financial needs, highlighting the demand and willingness of buyers to pay a premium [source content]. Instagram posts from December 25, 2025, confirm the high demand for the camera, often referred to as “Rei’s camera” [4].
The camera’s popularity extends beyond South Korea, with interest growing internationally among fans of IVE and vintage digital photography. This global demand is further contributing to the increase in prices and the challenges of finding a readily available unit.
What comes next for the vintage digital camera market remains to be seen, but the Sony Cyber-shot DSC-W810’s story demonstrates the power of celebrity influence and the enduring appeal of retro technology. As more users explore the unique qualities of older digital cameras, we can expect to see continued interest in these once-overlooked devices.
Have you considered revisiting vintage digital cameras? Share your thoughts in the comments below!
