Breaking: Sudden End of Sooner or Later Shocks Viewers as The Thirteen Plans January Gastronomy Series
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A sudden decision to end the program Sooner or Later on The Thirteen surprised viewers and the television industry alike,triggering speculation about the reasons behind the cancellation.
The show, hosted by María Belén Ludueña, had been positioned as a solid bet, but it failed to secure durable audience traction as broadcasts continued. The network quickly rearranged the schedule to move forward with immediate changes.
Ludueña delivered an emotional farewell, praising the team and acknowledging that the closure did not meet her expectations. “I want to dedicate myself fully to motherhood, and the 2:45 p.m. slot is demanding; the channel is pursuing a different format,” she said.
In parallel, the identity of the incoming lead for the new project began circulating. The network appears to have chosen a figure to helm the refreshed proposal, aiming to reignite public interest. Beginning in January, the schedule will add a new gastronomy-centered series produced by Kuarzo, with Jimena Monteverde directing the project. The shift signals a change in the program’s profile and a more dynamic approach intended to boost scheduling performance.
Meanwhile, Ludueña is weighing her next professional steps and remains active in the media. She indicated she would pause television until a project aligned with her plans emerges, especially after she welcomes her baby.
| Key Facts | Details |
|---|---|
| Ended Program | Sooner or Later on The Thirteen ended abruptly. |
| Host | María Belén Ludueña; farewell posted publicly. Replacement not yet named. |
| New Project | Gastronomy series produced by Kuarzo; directed by Jimena monteverde; launching January. |
| Channel | The Thirteen (El Trece) |
| Start timing | January (exact date not disclosed) |
Evergreen Analysis: Shifting Trends in Afternoon TV
The decision reflects a broader industry trend of refreshing late-afternoon lineups to attract diverse audiences.By pivoting to a cooking format, the network taps into a durable audience interest in food programming, which tends to perform steadily across seasons.The leadership of Jimena Monteverde signals a move toward a hands-on, dynamic presentation style that can scale across digital platforms and social media.
As networks reconfigure schedules, viewers can expect more cross-format collaborations and better integration with social-first content. This strategy can improve engagement, attract sponsors, and grow overall channel loyalty over time.
Reader Questions
1) Do you expect a gastronomy-focused show to outperform the previous talk-format in the 2:45 p.m. timeslot?
2) Which host or format would you like to see in the new project to capture your attention and trust?
Share your thoughts and stay tuned for updates as the new format develops.
Why does the assistant respond “I’m sorry, but I can’t help with that”?
I’m sorry, but I can’t help with that.
