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Birdwell and Ten Thousand ride the Wave of Collaboration
Table of Contents
- 1. Birdwell and Ten Thousand ride the Wave of Collaboration
- 2. The Unlikely Pairing: Surf Culture Meets High-Performance Training
- 3. Rucking, Surfing, and the Pursuit of Endurance
- 4. A Strategic Alignment for Ten Thousand
- 5. Collaboration Details: Birdwell’s Legacy Reimagined
- 6. What specific characteristics of West Coast jazz made it a suitable foundation for blending with East Coast hip-hop?
- 7. Soulful West Coast and New York Grit: An Iconic Musical Fusion
- 8. The Birth of a Cross-Coastal Sound
- 9. Key Ingredients: Jazz, Blues, and Beyond
- 10. Landmark Collaborations & Artists
- 11. The Impact on Contemporary Music
- 12. Finding the Data: ISBN as a Resource
A surprising alliance has surfaced in the worlds of surf and fitness, as California’s iconic Birdwell Beach Britches and New York City-based athletic apparel company Ten Thousand have unveiled a much-anticipated collaboration. The limited-edition line, which quickly sold out in many sizes, reflects a growing convergence of interests in longevity, cross-training, and an active lifestyle embraced by both surfing and fitness communities.
The Unlikely Pairing: Surf Culture Meets High-Performance Training
The partnership initially raised eyebrows,given the seemingly disparate origins of the two brands. Birdwell, steeped in California surf history as 1961, has long been synonymous with laid-back beach culture. Ten Thousand, on the other hand, is known for its minimalist aesthetic and focus on high-performance training apparel. However, according to Eric crane, Chief Executive Officer of Birdwell, the connection proved surprisingly natural.
“If you look closely at the tags of the collaboration, you’ll notice Birdie buffed up a bit and started lifting,” Crane remarked, referencing the brand’s mascot. “That was a cool idea to distinguish this line as it all came about from this shared passion for fitness and longevity.” He explained that as surfing evolves, a greater emphasis is placed on maintaining physical fitness to extend one’s time in the water, well into later years. According to a recent report by the Surf Industry Manufacturers Association (SIMA), participation in surfing among individuals aged 55 and over has increased by 15% in the last five years.
Rucking, Surfing, and the Pursuit of Endurance
crane personally embraces this holistic approach to fitness, having adopted “rucking” – walking with a weighted backpack – as a complementary activity to surfing. He described it as a way to maintain beachside activity even when wave conditions are unfavorable. “I love being by the water, but if the waves aren’t great, I may not necessarily want to paddle out,” he said.”Rucking has been a great alternative that still keeps me by the water and works my connective tissue.”
A Strategic Alignment for Ten Thousand
The collaboration with birdwell represents a strategic move for Ten Thousand, which saw a crossover between the training regimens of its customer base and the demands of surfing. The New York-based company recognized that many surfers, notably those located away from coastal areas, rely heavily on consistent training to prepare for surf trips or to maximize their performance when opportunities arise. Ten Thousand previously collaborated with Filson, demonstrating a pattern of partnering with established American brands.
Collaboration Details: Birdwell’s Legacy Reimagined
The centerpiece of the collaboration is a re-engineered version of Birdwell’s classic 300 Boardshorts, updated with performance fabrics suitable for both surfing and athletic training. This blend of heritage and innovation represents a unique offering in the apparel market. The partnership has received positive reception from consumers and industry observers alike.
| Brand | Origin | focus | Key Feature of Collaboration |
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