Home » Technology » Spotify Unveils Feature to Follow Concert Venues and Discover Live Events Programming

Spotify Unveils Feature to Follow Concert Venues and Discover Live Events Programming

by Omar El Sayed - World Editor


<a href="https://www.zhihu.com/question/373388863?write" title="spotify用了一段时间后,为什么只能听片段或者随机 ...">Spotify</a> Now Lets Users Follow Venues For Concert Updates

Madrid, Spain – October 20, 2025 – spotify is rolling out a new feature allowing users to directly follow their preferred concert venues, providing a streamlined way to stay informed about upcoming shows.This enhancement builds upon the streaming giant’s ongoing commitment to connecting music fans with live events in their local areas.

The platform previously introduced a personalized “Concerts near You” playlist in March of this year, designed to help users discover performances by artists they enjoy. This feature has already resonated with over 3 million Spotify users, demonstrating a strong demand for integrated concert revelation tools. Now, Spotify is expanding these capabilities to encompass direct venue following.

Following Venues: A New Level of Connection

The new feature allows both free and Premium Spotify subscribers to follow specific concert halls, theaters, and clubs. By following a venue, users gain access to its event schedule directly within the Spotify app. this information is neatly integrated into their library for quick and easy access. The platform also intends to curate a personalized selection of venue suggestions based on user preferences.

Enhanced Live events Experience

Alongside this update, Spotify has revamped its Live Events section, offering a refreshed visual interface and improved advice algorithms. daily updates ensure users receive the most current information on nearby concerts, spanning everything from intimate performances to large-scale tours.The aim is to seamlessly connect users’ streaming habits, location, and musical tastes to facilitate concert discovery. Data from Pollstar revealed a 20% increase in concert ticket sales driven by digital platform promotions in the last quarter of 2024.

Spotify emphasizes that by following favorite venues, not only can users discover upcoming performances, but they also provide essential support to the establishments that contribute to the vibrant live music ecosystem.

Key Features at a Glance

Feature Description Availability
venue Following follow favorite concert venues within Spotify. All Users (Free & Premium)
Personalized Recommendations Receive suggestions for new venues based on listening habits. All Users
Live Events Feed Updated daily with relevant concerts in your area. All Users

did You Know? The live music industry generated over $30 billion in revenue in North America in 2023, showcasing its continued economic significance.

Pro Tip: utilize Spotify’s “Concerts Near You” playlist in addition to following venues to broaden your concert discovery.

The Evolution of Music Discovery

Spotify’s consistent efforts to integrate concert discovery reflect a broader trend in the music industry. Platforms are increasingly recognizing the symbiotic relationship between streaming and live performances. By providing tools that facilitate concert-going, Spotify is solidifying its position as a central hub for all things music. As reported by the IFPI, streaming now accounts for over 67% of global recorded music revenue, illustrating its dominance in the modern music landscape.

What impact will these changes have on self-reliant music venues? Will it lead to increased attendance and revenue for smaller establishments? These are questions the industry will be watching closely.

Frequently Asked Questions About Spotify’s Venue Following Feature


What are your thoughts on Spotify’s new venue following feature? How do you typically discover concerts in your area?


How does following a venue on Spotify differ from simply checking a venue’s website for events?

Spotify Unveils Feature to Follow Concert Venues and Discover Live Events Programming

Staying connected to Your Favorite Music Hubs

Spotify has just rolled out a significant update for live music fans: the ability to follow concert venues directly within the app. This new feature is designed to streamline the discovery of live events and keep users informed about upcoming shows at their preferred locations. It’s a direct response to the growing demand for seamless integration between music streaming and live event experiences. This isn’t just about finding concerts; it’s about building a deeper connection with the places where music comes alive.

How the venue Following Feature Works

The process is remarkably straightforward.Here’s a breakdown of how to utilize this new functionality:

  1. Search for Your Venue: Use the Spotify search bar to find the concert venue you want to follow. Ensure the venue has a dedicated Spotify page – thes are being populated rapidly.
  2. Follow the Venue: On the venue’s Spotify page, simply click the “Follow” button.
  3. Personalized Event Feed: Once followed, upcoming events at that venue will appear in your Spotify “Live Events” feed. This feed is accessible through the “Concerts” tab within the app.
  4. Set Reminders: Spotify allows you to set reminders for shows you’re interested in, ensuring you don’t miss ticket sales or event updates.

This feature leverages Spotify’s existing concert data partnerships, making it a powerful tool for both fans and venues.It’s a significant step towards becoming a central hub for all things live music.

discovering Live events: Beyond the Algorithm

Spotify’s “concerts” tab has been significantly enhanced.Beyond just showing events based on your listening habits, the venue following feature adds a layer of intentional discovery.

* Curated Recommendations: Spotify’s algorithm still plays a role, suggesting events based on your musical tastes.

* Venue-Specific Updates: Following venues guarantees you’ll see all their announced shows, even if they don’t perfectly align with your typical listening patterns. This opens you up to discovering new artists and genres.

* Local Focus: The feature is particularly useful for discovering local events you might otherwise miss. It’s a great way to support local music scenes and venues.

* Touring Artist Alerts: Get notified when artists you follow are playing at venues you’ve chosen to track.

Benefits for Concert Venues

This update isn’t just a win for Spotify users; it’s a valuable tool for concert venues as well.

* Increased Visibility: Venues gain direct access to Spotify’s massive user base, increasing their visibility and potential ticket sales.

* Direct Fan Engagement: The “Follow” feature allows venues to build a direct relationship with their audience within the Spotify ecosystem.

* Targeted Promotion: Venues can leverage spotify’s data to target promotions and announcements to relevant fans.

* Enhanced Brand Awareness: A strong Spotify presence can enhance a venue’s brand awareness and solidify its position within the local music community.

Spotify & Ticketmaster: A Continued Partnership

Spotify’s live event features are built upon its ongoing partnership with Ticketmaster. Users can seamlessly purchase tickets directly through Spotify for many events. This integration simplifies the ticketing process and encourages users to stay within the Spotify app. While the Ticketmaster integration has faced some scrutiny regarding fees,it remains a core component of Spotify’s live music strategy. Expect to see further refinements to this integration in the coming months, potentially addressing user concerns about ticketing costs.

The Future of Live Music Discovery on Spotify

Spotify’s move to allow venue following signals a broader ambition: to become the go-to platform for discovering and experiencing live music. Future developments could include:

* Interactive Venue Maps: Visual maps displaying nearby venues and upcoming events.

* Artist Setlist Integration: Access to setlists after shows, allowing fans to relive the experience.

* Social Sharing Features: Enhanced social sharing options, allowing users to easily share events with friends.

* Integration with Local Event Calendars: Syncing with local event calendars to provide a comprehensive view of live music options.

Addressing Spotify’s Limitations: Lyrics and Regional Access

While Spotify excels in music streaming and live event discovery, it’s vital to acknowledge existing limitations. As noted in recent discussions ([https://wwwzhihucom/[https://wwwzhihucom/

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