The Next Generation: How AEW’s Potential Signing of Steven Borden Signals a Shift in Wrestling Talent Acquisition
The wrestling world is buzzing. While the ink isn’t dry, the likelihood of **Steven Borden**, son of the iconic Sting, joining All Elite Wrestling (AEW) is rapidly increasing. But this isn’t just about a famous name adding prestige to the roster; it’s a bellwether for a growing trend: the strategic cultivation of second-generation talent, combined with a focus on athletic backgrounds, as a key component of long-term success in professional wrestling.
Beyond Lineage: The Modern Appeal of Wrestling’s “Legacy Acts”
For decades, wrestling has leaned into family legacies. The Hart family, the Guerreros, the Flairs – these names resonate with fans and carry inherent marketability. However, today’s approach is evolving. AEW, in particular, isn’t simply trading on nostalgia. The positive feedback surrounding Borden, highlighted by Tony Khan’s enthusiastic comments (“I thought he was excellent. He’s doing a great job. Very exciting in my opinion”), suggests a genuine belief in his potential. This isn’t a guaranteed main eventer based on his father’s fame; it’s a prospect being developed with a clear eye toward future growth.
This shift is driven by several factors. Firstly, the wrestling landscape is more competitive than ever. Attracting casual viewers requires a blend of established stars and compelling new characters. Secondly, the modern wrestling fan is savvier, demanding authenticity and in-ring skill. Simply having a famous parent isn’t enough; these second-generation performers need to prove themselves.
The Athletic Advantage: From Football Field to Wrestling Ring
Borden’s background as a tight end for the University of Kentucky isn’t a coincidence. AEW, like other promotions, is increasingly recognizing the value of athletes with experience in other sports. The discipline, physical conditioning, and understanding of teamwork honed in collegiate athletics translate remarkably well to professional wrestling. This isn’t a new phenomenon – Brock Lesnar’s success is a prime example – but it’s becoming more prevalent.
The physical attributes highlighted by sources within AEW – the “impressive physique” that reportedly prompted one NFL fan to jokingly offer years of team success in trade – are crucial. Wrestling is a visually demanding profession, and a strong physical presence can significantly enhance a performer’s appeal. Furthermore, a foundation of athletic training reduces the risk of injury and allows for a faster learning curve in the ring.
AEW’s Strategic Investment: A Long-Term Play
Borden’s debut in a dark match against Kiran Gray, a trainee associated with Darby Allin, wasn’t a random occurrence. It was a deliberate evaluation process. AEW is known for its developmental approach, nurturing talent and providing opportunities for growth. Signing Borden isn’t about an immediate return on investment; it’s about building a star for the future.
His previous appearance at AEW Revolution, portraying the Wolfpac Sting alongside his brother Garrett, served as a symbolic passing of the torch. This wasn’t just fan service; it was a carefully crafted moment designed to introduce the next generation to the AEW audience. It’s a smart strategy that leverages the emotional connection fans have with Sting’s legacy while simultaneously establishing his sons as potential stars in their own right.
The Fitness Factor: SAGA Fitness and the Holistic Approach
Steven Borden’s role as general manager of SAGA Fitness since 2021 adds another layer to his profile. This demonstrates a commitment to physical well-being and a business acumen that could be valuable to AEW. The wrestling industry is increasingly recognizing the importance of holistic athlete development, encompassing not just in-ring skills but also nutrition, strength and conditioning, and mental health. Borden’s experience in the fitness industry positions him as someone who understands these principles.
What Does This Mean for the Future of Wrestling?
The potential signing of Steven Borden isn’t an isolated incident. It’s part of a broader trend toward strategically acquiring and developing second-generation talent with strong athletic backgrounds. This approach offers several advantages: built-in name recognition, a foundation of physical conditioning, and a potential for long-term growth. As AEW continues to challenge WWE’s dominance, expect to see more promotions adopt similar strategies. The future of professional wrestling may well be built on the shoulders of those who carry the legacies of the past, but with a distinctly modern edge.
What are your predictions for Steven Borden’s career in AEW? Share your thoughts in the comments below!
