2024-02-12 10:53:46
Increase in stores in main commercial areas due to high prices and hiring shortages… Operating stores in key commercial districts
Gukbap Saengggak, a soup and rice franchise known for its Korean beef soup and cost-effective menu, is continuing its growth by focusing its stores in main commercial districts in response to the ‘three highs’ phenomenon such as high interest rates, high inflation, and high exchange rates.
‘Gukbap Saengsaeng’ is actively pursuing an intensive targeting strategy that focuses on opening stores in key commercial areas with a high floating population and many deliveries. This is because ‘one smart store’ is making more profit due to increased labor costs and hiring difficulties rather than blindly expanding.
‘Gukbapsaenggaeng’ has chosen logistics based on single servings and large volumes to simplify one-pack supply and reduce costs in bulk capacity, reducing loss and improving taste. In particular, it is boiled with Korean beef bone broth, so it has no unpleasant odor and is evaluated as a healthy food. The taste that cannot be imitated by other brands and the special red sauce used in the popular menu item ‘Red Gukbap’ attract repeat purchases and visits with a different taste thanks to the company’s know-how.
An official from ‘Gukbapsaenggag’, which has its 120th branch nationwide, said, ‘As the market environment is difficult, we are operating in a form specialized for one-person start-ups, delivery start-ups, and small capital to generate stable profits for entrepreneurs.’ He added, ‘We will continue to strive for the success of entrepreneurs in the future. He said, “We will work hard for this.”
More detailed information can be found on the official website of ‘GukbapSaenggag’ or through the main phone number.
1707748305
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