Sure of its strategy, Tesla intensifies its price war and manages to increase its dominance in Switzerland

Elon Musk rarely gives the impression of doubt. And that’s especially clear when it comes to Tesla. The director of the Californian manufacturer of electric vehicles has just decided on a new price reduction, forcing its competitors to react. Despite a proliferation of alternative electric models, Tesla remains the brand reference when it comes to electromobility. In Switzerland, the Californian manufacturer has even offered itself the luxury of increasing its market share in 2022.