Swiss Radio and Television SRF: Leading the Way in Political Correctness Language Guidelines

2024-03-17 08:29:17

Political correctness is the top priority at Swiss Radio and Television (SRF) – especially when it comes to language.

Gender has long been a recurring theme in news programs. At a football match there are no longer any spectators – just spectators. There are no demonstrators on the streets of Zurich, but demonstrators. And the radio doesn’t greet listeners in the morning – but listeners.

The in-house guidelines state: “We use either completely inclusive formulations or female and/or male (double) mentions, but not the generic masculine:

  • Pair forms: “Citizens”
  • Switch to lists: “Technicians, journalists and assistants”
  • Gender-neutral or abstract terms: “interested parties”, “employees”, “media professionals”
  • Collective terms: ‘the party’, ‘the management’
  • Nounized participles if they are grammatically and factually correct: people are only ‘demonstrators’ as long as they demonstrate.”

Occasionally, however, these instructions also result in linguistic hyperactivism. There was recently talk regarding members in the news on SRF 3. The language police ignore the fact that a member is always neutral.

In a news report, an editor shot the bird (or woman): “Security control employees are on strike at three German airports. Swiss’ outbound flights are taking place as planned, but the planes have to make the return flight without passengers because they cannot be checked.

We say thank you! And we will inform ourselves in the future from another television station.

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#Passengers #gender #madness #SRF #shot #bird #bird

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Alexandra Hartman Editor-in-Chief

Editor-in-Chief Prize-winning journalist with over 20 years of international news experience. Alexandra leads the editorial team, ensuring every story meets the highest standards of accuracy and journalistic integrity.

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