As the South by Southwest (SXSW) festival celebrates its 40th anniversary, the spotlight on Latin music has never been brighter. In just two years, the number of Latin acts featured at this iconic festival has surged from approximately 60 to over 150, showcasing the genre’s growing influence on the global music stage. “Latin music has seen incredible growth at SXSW in recent years, reflecting its rise across the global music industry,” says Evelyn Gómez Rivera, associate programmer for Latin music. The festival kicks off Thursday, and attendees can expect a rich tapestry of emerging Latin talent alongside established names.
This year, the De Los team has curated a list of intriguing artists to watch, focusing on those who may not yet have hit the mainstream but are poised to craft significant impacts. Although big names like Fuerza Regida and Junior H are also on the lineup, this selection highlights fresh talent that festival-goers should maintain an eye on.
Artists to Watch at SXSW 2026
Big Soto – Known as Gustavo Rafael Guerrero Soto, this Venezuelan artist has made waves in the Latin trap scene. Big Soto transitioned from aspiring doctor to rapper and is signed to Rimas Entertainment. His collaborations, including a notable session with Argentine producer Bizarrap, are emblematic of his rising star.
Mariangela – Starting as a pop singer on YouTube, Mariangela has evolved her sound significantly. Her latest work draws from her Monterrey roots and presents a fierce message of female empowerment with her cumbia norteña track “Cuando Una Mujer.”
Esty – A first-generation Dominican American, Esty refuses to be confined to one genre. Her eclectic mix of dembow, alternative rock, and bachata can be heard in her upcoming single “V3n3n0” from her album “Domi Star.”
Marilina Bertoldi – An avant-garde rocker from Buenos Aires, Bertoldi has been dubbed the “resident hurricane of Argentine rock.” She is known for her pop-punk melodies and distinct attitude, making her performances eagerly anticipated.
Ruido Selecto – From Medellín, Colombia, Ruido Selecto blends Caribbean rhythms with electronic dub and Afro-diasporic styles. His attention to detail in projects like “Los 14 Cañonazos Bailables” showcases his innovative approach to traditional music.
Delilah – This talented Mexican American artist began her career in mariachi and has developed her skills across various instruments. At just 17, she has already garnered attention from notable figures in the music industry.
More Emerging Talents
Danny Felix – Known for producing the “Soy el Diablo (Remix)” for Natanael Cano, Felix is a multihyphenate talent contributing to the corridos tumbados genre.
60 Juno – This post-punk band from California started as a solo project and has evolved into a full band. Their hazy, dreamlike sound and popular tracks like “J Song” showcase a unique blend of influences.
Ria – Formerly a songwriter for others, Ria has stepped into the spotlight with her soulful voice and emotional lyricism, recently releasing the single “Pagana.”
Sebaxxss – As the touring DJ for reggaeton star Feid, Sebaxxss’ set at SXSW promises to bring a new energy to the festival.
Diles que no me maten – An experimental rock band from Mexico City, their music draws from literary influences and showcases a unique sound reminiscent of late ’80s rock.
Eydrey – After her stint on Netflix’s “La Firma,” Eydrey has been releasing a steady stream of R&B and reggaeton tracks, influenced by her upbringing in El Paso.
Lena Dardelet – Hailing from the Dominican Republic, Lena blends pop with Caribbean genres, including bachata, highlighting her cultural roots.
Mosmo – Another artist emerging from “La Firma,” Mosmo is making waves in the corrido genre with his unique sound and recent releases.
Selines – Inspired by artists like Natalia Lafourcade, Selines’ music fuses boleros, classical influences, and jazz, creating a nostalgic and romantic sound.
What’s Next for Latin Music at SXSW
As SXSW 2026 unfolds, the Latin music scene is set to captivate audiences with its diverse range of sounds, and styles. The inclusion of over 150 Latin acts reflects not only the festival’s commitment to showcasing emerging talent but also the genre’s increasing global prominence. Attendees can appear forward to discovering the next big names in Latin music, as this year’s lineup promises to deliver unforgettable performances that span a variety of genres.
For those attending the festival, engaging with these artists will not only enhance their experience but also help elevate the visibility of these promising talents. Experience free to comment below on which acts you’re excited to see and share your SXSW experiences!
