Packaging Innovations 2026: Industry Giants & Startups Converge to Reimagine the Future of Packaging

BIRMINGHAM, UK – January 26, 2024 – The packaging world is bracing for a seismic shift as Packaging Innovations & Empack 2026 prepares to launch a powerhouse program of conferences and presentations. Set to take place February 11-12, 2026, at the NEC in Birmingham, the event promises to be a pivotal moment for the industry, bringing together over 80 leading experts, disruptive startups, and key regulatory bodies. This isn’t just another trade show; it’s a glimpse into the next chapter of packaging, and it’s happening now.

A Who’s Who of Packaging Innovation

The attendee list reads like a roll call of industry leaders. Representatives from global brands like Nestlé, Unilever, Diageo, Coca-Cola, and Greggs will be present, alongside influential organizations such as PackUK, The Sustainable Packaging Coalition, UK DMO, WRAP, Recoup, BCMPA, The Packaging Federation, McKinsey & Co, and Smithers. The sheer concentration of expertise signals a collective commitment to addressing the complex challenges and exciting opportunities facing the packaging sector.

Four Stages, Four Pillars of Packaging’s Future

The event will unfold across four dedicated stages, each focusing on a critical aspect of packaging’s evolution:

• Circular Economy: Addressing the urgent need for sustainable practices, this stage will delve into new EU labeling regulations, UK packaging policies, and the complexities of end-to-end recyclability. Experts like Alice Harlock of OPRL and Paul East of Recoup will lead discussions on building a truly circular packaging system.
• Design and Innovation: From AI-powered design tools to empathy-based innovation, this stage will explore the creative frontiers of packaging. Samuel West, founder of the Museum of Failure, will offer a unique perspective, while Paul Horton of Diageo will demonstrate how technology and human ingenuity can work in harmony to elevate the consumer experience. The London Packaging Week Innovation Awards will also be presented here.
• Supply Chain: Navigating the complexities of modern supply chains is paramount. This stage will feature insights from Alexia Williams of Rolls-Royce, Josephine Coombe of Nulogy, and Emma Verkaik of BCMPA, exploring the role of software, robotics, automation, and AI in optimizing co-packing and ensuring regulatory compliance.
• Discovery Theatre: A space for emerging brands to showcase their innovations and pitch their growth plans to a panel of potential investors – a ‘Dragons’ Den’ style event for the packaging world.

AI, Automation, and the Rise of Predictive Packaging

A recurring theme throughout the event is the transformative power of technology. From AI-driven design, as showcased by Diageo, to the implementation of robotics and predictive maintenance in supply chains, the packaging industry is undergoing a digital revolution. Experts like Seemal Asif from the University of Cranfield and Mike Wilson of MTC will unpack the practical applications of these technologies, while McKinsey partners Felix Gruenewald and Andrea Gandolfi will share insights from their ‘Sustainable Packaging 2025’ study, offering a roadmap for balancing sustainability, performance, and profitability.

Inclusive Design and the Power of Empathy

Beyond technological advancements, Packaging Innovations & Empack 2026 will also spotlight the importance of human-centered design. A session featuring Chloe Williams of WIN: Women in Innovation, Sarah Leech of Unilever, and Kelly Dawson of Studio Every will explore the business opportunities presented by inclusive innovation – designing packaging that truly meets the needs of all consumers. Creative technologist Jude Pullen will reinforce the message, emphasizing the importance of creativity and resilience in a rapidly changing landscape.

A Call for Collaboration and a Vision for the Future

Casey McHugh, Director of Conferences and Community for Easyfairs, the event organizer, emphasized the event’s core mission: “The agenda is designed to spark curiosity and generate ideas throughout the industry. It is a journey through innovation, creativity and collaboration, where each session highlights the trends, challenges and opportunities that shape the future of packaging.” This event isn’t just about showcasing the latest technologies; it’s about fostering a collaborative environment where industry leaders can collectively shape a more sustainable, efficient, and innovative future for packaging. The conversations started in Birmingham in 2026 will undoubtedly ripple throughout the industry for years to come, influencing everything from product design to consumer behavior. Stay tuned to archyde.com for ongoing coverage of Packaging Innovations & Empack 2026 and the latest developments in the world of packaging.