Ravenna Hotels: Urgent Workshop to Unlock Google Bookings & Boost Tourism
Ravenna, Italy – January 24, 2024 – In a move poised to significantly impact the local tourism sector, Confartigianato Imprese Ravenna is hosting a crucial workshop designed to empower hotels and tourist accommodations with the digital tools needed to thrive in today’s competitive online landscape. This isn’t just about having a website; it’s about being found when travelers are actively searching, and converting those searches into confirmed bookings. For businesses relying on tourism, this is a game-changer.
From Google Search to Check-In: Mastering Your Online Presence
The free workshop, titled “FROM GOOGLE AT CHECK-IN. BE FOUND… AND BOOK,” will focus on the fundamental elements of a successful online strategy for the hospitality industry. A well-crafted website is the foundation, but it’s only the beginning. Participants will learn how to leverage a fully optimized Google Business Profile (formerly Google My Business) – a critical component for local SEO – and integrate an effective booking engine to streamline the customer journey. Think of it as turning Google searches directly into revenue.
Nicola Mandich, a specialist from Excogita Srl, will lead the session, sharing practical insights and actionable strategies. Excogita Srl is known for its expertise in digital marketing and helping businesses improve their online visibility.
Why This Matters: The Power of Local SEO for Hotels
In today’s travel market, the vast majority of travelers begin their search online. A recent study by Statista revealed that over 80% of travelers use search engines to research and book accommodations. However, simply having a website isn’t enough. Local SEO – optimizing your online presence for local searches like “hotels in Ravenna” – is paramount. A strong Google Business Profile, complete with accurate information, high-quality photos, and positive customer reviews, can dramatically increase your visibility in local search results.
Beyond Google, the workshop will likely touch upon the importance of mobile-friendliness (essential as more and more bookings happen on smartphones), the power of online reviews (and how to manage them effectively), and the benefits of a seamless booking experience. A clunky or outdated booking system can lead to abandoned reservations and lost revenue.
Workshop Details & How to Register
The workshop will be held on Monday, January 26th at 6:00 PM at the provincial headquarters of Confartigianato in Viale Berlinguer 8, Ravenna. Participation is free, but pre-registration is required due to organizational constraints. Interested parties can secure their spot by calling 0544.516137 or emailing [email protected]. The initiative is supported by the Ferrara Ravenna Chamber of Commerce, highlighting the regional commitment to bolstering the tourism industry.
This workshop represents a vital opportunity for Ravenna’s tourist accommodations to not only survive but thrive in an increasingly digital world. Investing in your online presence isn’t an expense; it’s an investment in your future. Staying ahead of the curve in SEO and digital marketing is no longer optional – it’s essential for attracting guests and maximizing revenue. For more insights into digital marketing strategies and the latest SEO trends, continue exploring archyde.com for expert analysis and actionable advice.