Asics & Mouratoglou Academy Join Forces to Champion Tennis Coaching Worldwide
In a strategic move to bolster tennis coaching and nurture future talent, Asics has announced a global partnership with the esteemed Mouratoglou Academy. This collaboration, launched today, June 18, 2025, aims to equip coaches with cutting-edge resources and support the growth of tennis on a global scale.
Equipping Coaches for success
The agreement will see over 100 coaches from the Mouratoglou Academy,spread across various international locations,outfitted with the latest Asics performance tennis shoes. This initiative aims to optimize their impact on the court during training sessions with the next generation of tennis stars.
The ASICS T-PROJECT: fueling Global Tennis Growth
this partnership falls under the umbrella of the ASICS T-PROJECT,an initiative designed to accelerate the expansion of tennis worldwide. By collaborating with Patrick Mouratoglou and his academies, Asics underscores its dedication to supporting coaches, recognizing their pivotal role in shaping the future of tennis.
Mitsuyuki Tominaga, President and Director of Operations at ASICS, stated, “This partnership with the Mouratoglou Tennis Academy illustrates our unwavering commitment to prepare for the future of tennis.” He emphasized the importance of coaches in a tennis playerS development, highlighting the pride in collaborating with Patrick and the academy’s renowned coaches.
Patrick Mouratoglou, founder of the Mouratoglou Academy, added, “At the Mouratoglou Academy, we think that each player deserves the best to reach his potential, and it starts with an excellent coaching. Asics shares our values of excellence, innovation and well-being, which makes this partnership obvious.”
Global Activation
The ASICS X Mouratoglou Academy global partnership is set to activate in all Mouratoglou academies around the world. Key locations include:
- Côte d’Azur, France
- Atlanta, Georgia, United States
- Zephyrhills, Florida, United States
- Kuala Lumpur, Malaysia
Did You Know?
The Mouratoglou Academy is not just for elite players; they offer programs for all levels, from beginners to professionals.
Pro tip:
Proper footwear is crucial for tennis players to prevent injuries and enhance performance. Asics tennis shoes are designed with advanced technology to provide the necessary support and cushioning.
Key Partnership Highlights
| Feature | Details |
|---|---|
| Partners | Asics and Mouratoglou Academy |
| Launch Date | June 18, 2025 |
| Number of Coaches | 100+ |
| Locations | France, United States (Georgia & Florida), Malaysia |
| Initiative | ASICS T-PROJECT |
what impact do you think this partnership will have on the development of young tennis players? How significant is the role of coaching in achieving success in tennis?
The Enduring Value of Quality Tennis Coaching
The importance of qualified coaches in sports cannot be overstated. Coaches provide not only technical guidance but also mentorship, helping athletes develop crucial life skills such as discipline, teamwork, and resilience. Effective coaching can substantially impact an athlete’s performance, confidence, and overall well-being.
In recent years,there has been a growing emphasis on holistic coaching methods that focus on the athlete’s mental and emotional health in addition to their physical training. This approach acknowledges the interconnectedness of mind and body and aims to create a supportive environment where athletes can thrive.
Frequently Asked Questions
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Why did Asics partner with the Mouratoglou Academy?
Asics partnered with the Mouratoglou Academy to support coaching excellence and invest in the future of tennis by providing coaches with high-performance tennis shoes.
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How many coaches will benefit from the Asics partnership?
Over 100 coaches across three countries will be equipped with the latest Asics performance shoes through this global agreement.
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What is the ASICS T-PROJECT initiative?
The ASICS T-PROJECT initiative aims to accelerate the growth of tennis worldwide, focusing on supporting coaches who play a vital role in developing future tennis talent.
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Where will the Asics and Mouratoglou Academy partnership be active?
The partnership will be activated in Mouratoglou academies around the world, including locations in France, the united States (Georgia and Florida), and Malaysia.
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What are the core values shared between Asics and the Mouratoglou Academy?
Both Asics and the Mouratoglou Academy share values of excellence, innovation, and well-being, which makes their partnership a natural fit.
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How will the partnership support the next generation of tennis players?
By equipping Mouratoglou Academy coaches with technologically advanced tennis shoes, Asics helps them provide superior on-court guidance and support to aspiring tennis champions.
Share your thoughts on this exciting partnership in the comments below!