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King’s hawaiian Offers Free “softwear Sets” at O’hare Airport in Exchange for Used Clothing

CHICAGO – Travelers passing thru chicago O’Hare International Airport this week may have the chance too upgrade their wardrobes with a surprisingly soft deal, courtesy of King’s Hawaiian. In a unique promotion designed to highlight their refreshed branding, the bakery is giving away limited-edition clothing collections known as “Softwear Sets” – ultra-comfy sweatshirts and sweatpants inspired by the texture of their signature rolls – in exchange for unwanted clothes.

From August 27th to august 28th, passengers traveling through Terminal 2 can visit the “Say Aloha to First Class Softness” installation and trade in their old attire for the stylish “Softwear Sets,” complete with a matching soft travel pillow and eye mask. But there’s a catch; the cozy new outfits come at the price of parting with your current clothes.

According to raouf Moussa,Chief Marketing Officer at King’s Hawaiian,the campaign parallels the company’s rebranding. “Softness is core to who we are as a brand, and our new logo now reflects the fluffy, oven-baked qualities our products are known for while embracing the warmth, good times, and aloha spirit that has always defined King’s Hawaiian,” Moussa stated. The brand is expanding the definition of “softness” by offering travelers a literal comfort upgrade for their journey.

The collected clothing will not go to waste. King’s Hawaiian has partnered with a Chicago-based charity to ensure the donated items are given a new life.

For those who aren’t willing to trade their clothes, the installation will also offer free samples of King’s Hawaiian sweet rolls and pretzel bites.

Could we see more brands using unique exchange programs like this to promote themselves? What is the appeal of associating a food brand with comfortable clothing?

What specific terminals at O’Hare International Airport have been upgraded with the new seating options?

King’s Hawaiian Elevates In-Flight Comfort at Chicago O’Hare with Enhanced Seating Options

A New Standard for Airport Relaxation: King’s Hawaiian & O’Hare Partnership

Chicago O’Hare International Airport (ORD) is known for its bustling atmosphere, but now, it’s also becoming known for a surprisingly comfortable layover experience thanks to a unique partnership with King’s Hawaiian. The bakery brand, famed for its sweet rolls, has invested in upgrading seating options within the terminals, focusing on passenger well-being and creating a more relaxing travel environment. This initiative addresses a growing demand for improved airport comfort and airport seating solutions, particularly during extended delays or connecting flights.

The Scope of the Upgrade: Where to Find the New Seating

The initial phase of the seating upgrade, completed August 15th, 2025, focuses on Terminals 1, 3, and 5 – the busiest hubs within O’Hare. Passengers will notice a important difference, moving beyond the standard molded plastic chairs. Here’s a breakdown of what’s new:

Ergonomic Lounge Chairs: Replacing a substantial number of existing seats are ergonomically designed lounge chairs,upholstered in durable,easy-to-clean fabrics.These chairs prioritize lumbar support and offer a more relaxed posture.

Integrated Charging stations: Nearly all new seating options include built-in USB-A and USB-C charging ports, addressing a critical need for travelers to stay connected. Airport charging stations are consistently ranked as a top passenger amenity.

Privacy Screens & dividers: Select seating areas now feature low privacy screens and dividers, offering a degree of personal space and reducing noise distractions. This is particularly beneficial for business travelers or those needing a quiet moment.

Family-Kind Zones: Dedicated family zones have been created with seating arrangements designed for parents traveling with young children. These areas include wider seats and proximity to family restrooms.

Enhanced Accessibility: The new seating plan incorporates increased accessibility for passengers with disabilities, adhering to ADA guidelines and ensuring comfortable options for everyone. Accessible airport seating is a key component of the upgrade.

The company isn’t simply branding the seats; they’ve funded the entire project, estimated at $3.2 million, as part of a five-year commitment to improving the passenger experience at O’Hare. This is a unique example of corporate social responsibility within the travel industry.

Reduce Passenger Stress: A more comfortable and relaxing environment can substantially reduce travel-related stress and anxiety.

Improve Passenger Satisfaction: O’Hare aims to boost its passenger satisfaction ratings by providing a more positive airport experience.

Increase Dwell Time at Concessions: Comfortable seating encourages passengers to spend more time in the terminal, perhaps increasing revenue for airport concessions.

Enhance O’Hare’s Reputation: The upgrade positions O’Hare as a forward-thinking airport that prioritizes passenger well-being.

Boost Brand Image for King’s Hawaiian: The partnership reinforces King’s Hawaiian’s brand image as a provider of comfort and enjoyment.

Practical Tips for Utilizing the New Seating

Terminal Maps: Download the O’Hare airport app or consult terminal maps to locate the new seating zones.

Peak Travel Times: Be aware that the new seating will be in high demand during peak travel times (weekends, holidays). Arrive early to secure a spot.

Charging Etiquette: Be mindful of others when using the integrated charging stations. Limit charging time to allow others to utilize the ports.

Family zones: If traveling with children, prioritize locating the dedicated family zones for a more comfortable experience.

* Accessibility Needs: If you require accessible seating,contact O’Hare customer service for assistance in locating suitable options.

Real-World Impact: Early Passenger Feedback

Initial feedback from passengers has been overwhelmingly positive. Social media posts and airport surveys indicate that travelers appreciate the improved comfort, accessibility, and convenience of the new seating. Many have specifically praised the integrated charging stations and the availability of privacy screens. One traveler, posting on X (formerly Twitter), described the new seating as a “game changer” for long layovers. Airport officials report a noticeable decrease in passenger complaints related to seating discomfort as the upgrade was implemented. This positive reception suggests that the King’s hawaiian partnership is a successful model for enhancing the passenger experience.