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The GrabOne Collapse: A Harbinger of Change for New Zealand’s Discount Deal Landscape?

For Owhango Adventures, GrabOne wasn’t just a marketing channel; it was a lifeline, generating over $60,000 in sales annually. Now, with the platform liquidated, businesses like theirs are facing a stark reality: the era of easy, high-volume discount deals may be drawing to a close. But the GrabOne fallout isn’t simply about lost revenue; it’s a catalyst for a broader shift in how New Zealanders discover and access promotions, forcing businesses to rethink their strategies for attracting and retaining customers.

The Ripple Effect of a Discount Giant’s Demise

The sudden collapse of GrabOne has left both businesses and consumers scrambling. While some, like Snowplanet, are honouring existing vouchers despite facing potential losses, others are taking a more cautious approach. The uncertainty surrounding unredeemed vouchers – GrabOne’s liquidators have stated they cannot offer refunds – highlights a critical vulnerability in the discount deal model: the reliance on a central intermediary holding customer funds. This situation underscores the inherent risks of pre-payment systems and the potential for significant financial fallout when those systems fail.

Six businesses contacted by the Herald have committed to honouring vouchers, demonstrating a sense of responsibility to customers. However, this goodwill comes at a cost, and the long-term impact on their bottom lines remains to be seen. The Grand Mercure Puka Park Resort’s decision to only honour vouchers already used for bookings illustrates a pragmatic, albeit less customer-friendly, approach to mitigating losses.

Beyond Vouchers: The Impact on Marketing Strategies

GrabOne’s appeal lay in its ability to deliver a large, readily available audience. For businesses, it offered a relatively low-risk way to attract new customers and fill capacity. Its demise forces a re-evaluation of these strategies. Businesses previously reliant on GrabOne will need to diversify their marketing efforts, investing in channels like social media marketing, email campaigns, and search engine optimization (SEO) to reach their target audiences directly. This shift requires a more nuanced understanding of customer behaviour and a greater emphasis on building long-term relationships.

Key Takeaway: The GrabOne liquidation isn’t just a business failure; it’s a wake-up call for businesses to diversify their marketing channels and reduce reliance on single platforms.

The Rise of Alternative Deal Platforms and Direct-to-Consumer Promotions

The void left by GrabOne is already being filled, albeit in a more fragmented landscape. Existing players like Bookme.co.nz are likely to see increased traffic, and new platforms may emerge to capitalize on the opportunity. However, a significant trend is the growing preference for direct-to-consumer promotions. Businesses are increasingly leveraging their own websites, email lists, and social media channels to offer exclusive deals and discounts directly to their customers.

“Pro Tip: Invest in building your email list. It’s a direct line to your customers and allows you to control the messaging and offers without relying on third-party platforms.”

This shift is driven by several factors, including the desire for greater control over branding, the ability to collect valuable customer data, and the potential for higher profit margins. Furthermore, consumers are becoming more savvy and are actively seeking out deals directly from their favourite brands.

The Role of Loyalty Programs and Personalized Offers

The future of promotions isn’t just about discounts; it’s about personalization. Loyalty programs, powered by data analytics, are becoming increasingly sophisticated, allowing businesses to tailor offers to individual customer preferences. This approach not only drives repeat business but also fosters a stronger sense of customer loyalty. According to a recent report by McKinsey, personalized marketing can increase revenue by 10-15%.

“Expert Insight: ‘The days of blanket discounts are numbered. Consumers expect personalized experiences, and businesses that can deliver on that expectation will be the ones that thrive in the long run.’ – Dr. Amelia Hayes, Marketing Strategist, Auckland University.”

Navigating the New Promotional Landscape: Actionable Steps for Businesses

The GrabOne collapse presents both challenges and opportunities for New Zealand businesses. Here’s how to navigate the new landscape:

  • Diversify Your Marketing Channels: Don’t put all your eggs in one basket. Explore a mix of social media, SEO, email marketing, and paid advertising.
  • Invest in Your Website: Your website is your digital storefront. Ensure it’s user-friendly, mobile-optimized, and equipped with robust e-commerce capabilities.
  • Build Your Email List: Offer incentives for customers to sign up for your email list and use it to promote exclusive deals and offers.
  • Embrace Personalization: Leverage data analytics to understand your customers’ preferences and tailor your promotions accordingly.
  • Consider Loyalty Programs: Reward repeat customers with exclusive benefits and discounts.

Frequently Asked Questions

Q: What should I do if I have an unredeemed GrabOne voucher?

A: Contact the merchant directly to see if they will honour the voucher. GrabOne’s liquidators are unable to provide refunds.

Q: Is Bookme.co.nz a viable alternative to GrabOne?

A: Bookme.co.nz is a popular platform, but it focuses primarily on experiences and activities. It may not be suitable for all businesses.

Q: How can I improve my business’s SEO?

A: Focus on creating high-quality, relevant content, optimizing your website for relevant keywords, and building backlinks from reputable websites. See our guide on SEO best practices for more information.

Q: What are the benefits of a loyalty program?

A: Loyalty programs can increase customer retention, drive repeat business, and provide valuable customer data.

The demise of GrabOne signals a turning point in the New Zealand discount deal market. Businesses that adapt to the changing landscape by embracing diversification, personalization, and direct-to-consumer strategies will be best positioned to thrive in the years to come. The future of promotions isn’t about simply offering the lowest price; it’s about building lasting relationships with customers and delivering value that goes beyond a discount.

What are your predictions for the future of discount deals in New Zealand? Share your thoughts in the comments below!


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Ace Frehley, Kiss Guitarist and ‘space Ace,’ Dies at 74

Ace Frehley, the celebrated guitarist known as the “Space Ace” during his time with the groundbreaking rock band Kiss, has died at the age of 74. The news, confirmed today, marks the end of an era for fans of hard rock and glam metal.

A Founding Member and Rock Icon

Frehley was a pivotal founding member of Kiss in 1973, alongside Gene Simmons, Paul Stanley, and Peter Criss. The band quickly ascended to fame in the 1970s, captivating audiences with their theatrical stage shows, iconic makeup, and anthemic hits like “rock and Roll All Nite” and “I Was Made for Lovin’ You.”

Each member of Kiss cultivated a distinct stage persona. Frehley’s “Spaceman” character, complete with futuristic attire, resonated deeply with fans. He was known for his unique guitar playing style, characterized by its melodic sensibility and innovative use of effects.

Departures and Reunions

Frehley initially departed from Kiss in 1982, embarking on a solo career and forming the band Frehley’s Comet. He later rejoined Kiss for a highly prosperous reunion tour in 1996, remaining with the group until 2002.

Throughout his career, Frehley released numerous solo albums, showcasing his versatility and songwriting prowess. His independent work continued to garner praise from critics and maintain a dedicated following.

Recent Health Challenges

In recent months, Frehley faced a series of health setbacks. Last month, he was hospitalized following a fall in his studio, forcing him to cancel scheduled performances. An Instagram post revealed that doctors advised him to refrain from travel, citing health concerns.

Reports from TMZ indicated that Frehley had been experiencing a brain bleed after the fall and had been on a ventilator for an extended period,with his health failing to improve. He subsequently canceled the remainder of his 2025 tour dates.

Legacy and Recognition

Kiss was inducted into the Rock and Roll Hall of Fame in 2014, cementing their place in music history. Frehley’s contributions to the band’s signature sound and visual spectacle were integral to their enduring success.

Event Date
KISS Formation 1973
Ace Frehley’s First Departure from KISS 1982
KISS Reunion Tour with Frehley 1996
KISS Rock and Roll Hall of Fame Induction 2014
Frehley Cancels 2025 Tour 2025

Did You Know? Ace Frehley’s distinctive guitar sound was often achieved using a Gibson Les Paul guitar and a unique combination of effects pedals.

Pro Tip: To explore Ace Frehley’s extensive catalog, start with his solo album “Frehley’s Comet” (1987) and the live album “Exposure” (1988).

The loss of Ace Frehley is deeply felt throughout the music community. His innovative guitar work and captivating stage presence solidified his status as a true rock legend.

What are your favorite Ace Frehley guitar solos? how did Kiss influence your love of rock music?

The Enduring Influence of Glam Rock

Glam rock, the genre Kiss epitomized, emerged as a cultural phenomenon in the early 1970s, challenging customary rock conventions with its flamboyant aesthetics and theatrical performances. Bands like David Bowie, T. Rex,and Sweet also played crucial roles in defining the genre. The influence of glam rock continues to be seen in contemporary artists who embrace bold fashion and visually stunning stage shows.

The incorporation of visual spectacle and persona development within bands became increasingly important thereafter, with artists meticulously crafting their public image as a core component of their performance. This trend remains incredibly relevant today in the pop and alternative music scenes.

Frequently Asked Questions About Ace Frehley

  • What was Ace Frehley’s role in Kiss? Ace Frehley served as the lead guitarist for Kiss from 1973 to 1982 and again from 1996 to 2002, contributing significantly to their signature sound and stage presence.
  • What was Ace Frehley known as within kiss? He was famously known as the “Space ace” or “Spaceman” due to his unique persona and futuristic stage attire.
  • Did Ace Frehley have a successful solo career? Yes, Frehley enjoyed a prolific solo career, releasing numerous albums with Frehley’s Comet and as a solo artist.
  • What were the circumstances surrounding ace Frehley’s recent health issues? Frehley was hospitalized following a fall in his studio, which was later reported to be due to a brain bleed, leading to the cancellation of his tour dates.
  • When was Kiss inducted into the Rock and Roll Hall of Fame? Kiss was inducted into the Rock and Roll Hall of Fame in 2014.
  • What made Ace Frehley’s guitar playing style unique? Frehley’s playing was known for its melodic sensibility, innovative use of effects, and distinctive tone.
  • What is Ace Frehley’s lasting legacy? Ace Frehley is remembered as a truly innovative guitarist and an influential figure in the glam rock genre.

Share your favorite memories of Ace Frehley and Kiss in the comments below!



What specific ongoing medical issues contributed to Ace FrehleyS decline in health prior to his passing?

Ace Frehley: A Legacy Cut Short – KISS Guitarist Dies at 74

Ace Frehley, the iconic lead guitarist of KISS, has sadly passed away at the age of 74 on October 17, 2025, following a prolonged battle with ongoing medical issues.The news has sent shockwaves through the rock and roll community, prompting an outpouring of grief from fans and fellow musicians alike.This article details his life,career,struggles,and lasting impact on music.

The Space Ace: Early Life and Rise to Fame

Born Paul Frank Frehley in New York City on March 16, 1951, Ace developed a passion for guitar at a young age. He honed his skills playing in local bands before joining KISS in 1973, completing the band’s legendary lineup alongside Gene Simmons, Paul Stanley, and Peter Criss.

* Early Influences: Frehley cited guitarists like Jimi Hendrix, Jeff Beck, and Eric Clapton as major influences on his playing style.

* The “Space Ace” Persona: His flamboyant stage presence and signature “Space Ace” persona – complete with elaborate makeup and a futuristic costume – quickly made him a fan favourite.

* Signature Sound: Frehley’s distinctive guitar solos, characterized by their melodic phrasing and use of effects, became a defining element of the KISS sound.

KISS Years: Chart-Topping Success and Creative Contributions

During his initial tenure with KISS (1973-1982), the band achieved massive commercial success, releasing a string of platinum albums including Destroyer, rock and Roll Over, and Love Gun. Frehley’s guitar work was integral to many of their biggest hits.

* Key Tracks: He contributed iconic solos to songs like “deuce,” “Shock Me,” and “Cold Gin,” solidifying his reputation as a guitar hero.

* Solo Albums Within the Band: KISS allowed each member to release solo albums under their own names in 1978. Frehley’s self-titled album was the most successful, achieving platinum status and featuring the hit single “Speedfreak.”

* Internal Tensions: Despite the success,Frehley’s struggles with substance abuse and clashes with other band members led to his departure in 1982.

post-KISS Career: Solo Work and Reunions

Following his exit from KISS, Frehley embarked on a successful solo career, releasing several albums and touring extensively.He also participated in various KISS reunions over the years.

* Solo Album Highlights: Albums like Frehley’s Comet (1982) and Second Sighting (1988) showcased his continued guitar prowess and songwriting abilities.

* KISS Reunions: Frehley rejoined KISS for several reunion tours, including the highly successful “Reunion Tour” in 1996 and the “Rock the Nation Tour” in 2000.

* Continued Solo Output: He remained active as a solo artist, releasing his most recent album, Origins Vol. 1, in 2016, featuring covers of classic rock songs.

Health Battles and Recent Years

In recent years, Ace Frehley faced a series of health challenges, including pneumonia and a heart attack. These issues significantly impacted his touring schedule and overall well-being.

* Pneumonia (2018): A severe bout of pneumonia forced him to cancel several tour dates.

* Heart Attack (2019): He underwent a heart attack in 2019, requiring medical intervention and a period of recovery.

* Ongoing Medical Issues: Details surrounding his final medical issues remained largely private, but reports indicated a continued decline in health.

Ace Frehley’s Impact on Guitar Playing and Rock Music

Ace Frehley’s influence on guitar playing and rock music is undeniable. His unique style, stage presence, and songwriting contributions have inspired generations of musicians.

* Guitar Style: His blend of blues-based rock, melodic phrasing, and innovative use of effects set him apart from his contemporaries.

* Influence on Other Guitarists: Numerous guitarists, including Eddie Van Halen and Slash, have cited Frehley as a major influence.

* KISS legacy: he played a crucial role in establishing KISS as one of the most iconic and influential rock bands of all time. The band’s theatrical performances and catchy songs continue to resonate with fans worldwide.

Remembering the Space Ace: Tributes and Reactions

The news of Ace Frehley’s passing has prompted an outpouring of tributes from fans, fellow musicians, and industry figures.Social media platforms are flooded with messages of remembrance and thankfulness for his contributions to music.

* Gene Simmons & Paul Stanley Statements: Both Gene Simmons and Paul Stanley of KISS

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