Cossano Belbo, italy – In October 2007, serena Tosa faced an unforeseen challenge: the sudden passing of her Father, Beppe Tosa. She, along with her Mother and Brother, were immediately confronted with a pivotal decision regarding the future of thier packaging company, founded in 1979.
The trio considered several options-selling the business, appointing an external CEO, or continuing their Father’s work themselves. The prevailing sentiment, according to Tosa, wasn’t ambition but a fear of failing to uphold the established legacy.Having both joined the company only a year prior, they felt unprepared, yet ultimately compelled to take the reins.
From Humble Beginnings to Global Reach
Table of Contents
- 1. From Humble Beginnings to Global Reach
- 2. A Blend of Tradition and modernization
- 3. Navigating Global Challenges
- 4. A Family-Centric Culture
- 5. The Evolving Landscape of Packaging
- 6. Frequently Asked Questions about Tosa’s Company
- 7. How did Serena’s father specifically cultivate critical thinking skills in her and her siblings through reading?
- 8. Serena Tosa: Nurturing Family and Community through Books, Yoga, and Dad’s Legacy
- 9. The Foundation: A Childhood Immersed in Literature
- 10. Building Bridges with Books: Community Initiatives
- 11. Key Programs of Pages & Pathways
- 12. The Calming Influence: Yoga and Mindfulness
- 13. Integrating Yoga into Family Life
- 14. Honoring a Legacy: Continuing Her Father’s Work
- 15. The “Read to Lead” Scholarship Fund
- 16. Mentorship Programs
- 17. Benefits of serena Tosa’s approach
- 18. Practical Tips for Nurturing a Love of Reading
Beppe Tosa initially operated the factory from the family property in Cossano Belbo, a town nestled in the Langa region of asti. The business began with a small team, but grew steadily under his leadership.By the time of his death, the company employed 74 people and generated an annual revenue of 14 million euros.
Today, almost two decades later, the firm boasts a workforce of 150 and is projected to achieve a turnover of 29 million euros this year. This expansion reflects Tosa’s strategic vision and commitment to innovation within the packaging industry.
A Blend of Tradition and modernization
The company has become a global leader in packaging machinery, serving 4,500 customers in 115 countries with over 10,000 machines sold. Serena Tosa was recognized by Forbes in 2024 as one of italy’s 100 most prosperous women.
“We remain deeply rooted in our origins,” Tosa explained. “Our success is built on a narrative, a journey that has evolved from my Father’s pioneering ideas to our own. My Mother continues as President, while my brother Fabio and I share the role of CEO. Our complementary skills are essential for tackling complex projects.”
| Year | Key Milestone |
|---|---|
| 1979 | Company Founded by Beppe Tosa |
| 2007 | Beppe Tosa’s Passing; Serena Tosa assumes leadership with family |
| 2024 | Serena Tosa recognized by Forbes |
| 2025 (projected) | Revenue projected to reach 29 million euros |
Tosa acknowledged the challenges of leading the company through various economic downturns, including the 2008 financial crisis, the 2009 recession, the sovereign debt crisis of 2012, the Covid-19 pandemic, and ongoing geopolitical conflicts. Her approach has been one of constant adaptation and resilience, emphasizing innovation and strategic investment.
“In the past 18 years, we’ve never experienced a period of stability,” Tosa stated. “This has taught me to anticipate change and prepare for the unexpected.” The company has expanded its presence internationally, establishing facilities in Germany and Spain, adding to its existing operations in France, and planning future expansion.
A Family-Centric Culture
Despite its growth, the company maintains a strong family-oriented culture. Employee well-being is a priority,with initiatives such as extended lunch breaks,relaxation areas,a community library linked to the Cesare Pavese Foundation,and regular events for employees and their families.
The company also provides French and English language courses, Frist Aid training, and bureaucratic assistance to its staff. moreover, it maintains strong ties to the local community, with a historical connection to the Alba-Bra hospital Foundation and leadership involvement in Foundation 1001, a local institution focused on community growth.
The Evolving Landscape of Packaging
The packaging industry is currently undergoing rapid transformation, driven by sustainability concerns, e-commerce growth, and advancements in materials science. Companies like Tosa’s are investing heavily in eco-friendly packaging solutions and technologies to meet evolving consumer demands and regulatory requirements. According to a recent report by McKinsey, lasting packaging is projected to be worth over $170 billion by 2025.
Did You Know? The global packaging market is expected to reach $1 trillion by 2027,according to Smithers Pira.
Pro Tip: Companies looking to succeed in the packaging industry must prioritize innovation, sustainability, and customer-centricity.
Frequently Asked Questions about Tosa’s Company
- what is the primary focus of the company? The company specializes in designing and manufacturing packaging machines and related equipment.
- What is the company’s approach to sustainability? The company is investing in eco-friendly packaging solutions and technologies.
- How has the company expanded internationally? The company has established facilities in Germany, Spain, and France, with plans for further growth.
- What role does the family play in the company’s leadership? Serena Tosa and her brother Fabio serve as CEOs, while their Mother is the President.
- what initiatives does the company undertake for its employees? the company offers enhanced benefits, learning opportunities, and community engagement programs.
What are your thoughts on the importance of family businesses in today’s global economy? Share your comments below!
How did Serena’s father specifically cultivate critical thinking skills in her and her siblings through reading?
Serena Tosa: Nurturing Family and Community through Books, Yoga, and Dad’s Legacy
The Foundation: A Childhood Immersed in Literature
Serena Tosa’s commitment to fostering a love of reading within her family and community stems directly from her upbringing. her father, a dedicated educator and lifelong learner, instilled in her a deep recognition for the power of stories. He wasn’t simply reading to his children; he was creating an immersive literary habitat. This early exposure to diverse genres – from classic literature to contemporary fiction – shaped Serena’s worldview and ignited a passion she now actively shares. This focus on early childhood literacy is a cornerstone of her work.
* Family Reading Rituals: Regular read-aloud sessions,dedicated library visits,and a home filled wiht books were commonplace.
* Discussion & Critical Thinking: Her father encouraged not just what was read, but how and why – fostering critical thinking skills from a young age.
* The Power of Storytelling: Serena learned that stories aren’t just entertainment; they’re vehicles for empathy, understanding, and personal growth.
Building Bridges with Books: Community Initiatives
Serena’s dedication extends beyond her immediate family. Recognizing the vital role of literacy in community advancement,she founded “Pages & Pathways,” a local initiative focused on increasing access to books and promoting reading skills. This program addresses literacy gaps within the community.
Key Programs of Pages & Pathways
- Mobile Library: A repurposed van transformed into a mobile library, bringing books directly to underserved neighborhoods. This addresses issues of book access and transportation barriers.
- Storytime Sessions: Regular storytime sessions at local parks, community centers, and schools, designed to engage children of all ages. These sessions often incorporate interactive elements like crafts and dramatic play.
- Book Donation Drives: Organizing book donation drives to replenish the mobile library and provide books to families in need. Focusing on diverse and inclusive children’s literature is a priority.
- Adult Literacy Workshops: Recognizing that supporting parents’ literacy skills is crucial, Pages & Pathways also offers workshops for adults, focusing on basic reading and writing skills.
The Calming Influence: Yoga and Mindfulness
Alongside her literary pursuits, Serena is a certified yoga instructor. She views yoga not just as physical exercise, but as a practise that cultivates mindfulness, emotional regulation, and a deeper connection to oneself. This holistic approach to well-being complements her work with families and the community. The benefits of mindfulness practices are increasingly recognized.
Integrating Yoga into Family Life
* Family Yoga Classes: Serena leads family yoga classes,designed to be fun and accessible for all ages and abilities.
* Mindful Moments: Encouraging families to incorporate short mindful moments into their daily routines – simple breathing exercises or gratitude practices.
* Stress reduction Techniques: Teaching parents and children techniques for managing stress and anxiety through yoga and mindfulness. This is notably relevant in today’s fast-paced world.
* Yoga for Emotional Wellbeing: Utilizing yoga poses and breathing exercises to help children and adults process and regulate their emotions.
Honoring a Legacy: Continuing Her Father’s Work
Serena’s work is deeply rooted in honoring her father’s legacy.He believed in the transformative power of education and the importance of giving back to the community. She actively seeks to embody his values in everything she does. This dedication to community service is a defining characteristic.
The “Read to Lead” Scholarship Fund
Inspired by her father’s commitment to education, Serena established the “Read to Lead” scholarship fund. This fund provides financial assistance to students pursuing degrees in education, with a particular focus on those committed to working in underserved communities.The scholarship criteria emphasize a demonstrated passion for educational equity.
Mentorship Programs
Serena also mentors aspiring educators, sharing her father’s wisdom and her own experiences. She emphasizes the importance of creating inclusive and engaging learning environments. This mentorship provides valuable guidance and support.
Benefits of serena Tosa’s approach
* Improved Literacy Rates: Increased access to books and literacy programs leads to improved reading skills and academic performance.
* Stronger Family Bonds: Shared reading experiences and family yoga classes strengthen family connections and create lasting memories.
* Enhanced Emotional Wellbeing: Yoga and mindfulness practices promote emotional regulation, stress reduction, and overall wellbeing.
* Empowered Communities: Investing in education and literacy empowers individuals and strengthens communities.
* Sustainable Impact: The scholarship fund and mentorship programs ensure a lasting legacy of educational excellence.
Practical Tips for Nurturing a Love of Reading
* Create a Reading Nook: Designate a cozy and inviting space for reading.
* Lead by Example: Let your children see you reading regularly.
* Visit the Library: Make regular trips to the library a family activity.
* Read Aloud: