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The Experiential Retail Revolution: When Fashion Houses Start Serving Dessert

Forget fleeting pop-up shops – the future of luxury isn’t just about seeing the clothes, it’s about experiencing the brand. The recent collaboration between fashion house L’AGENCE and iconic West Hollywood eatery Craig’s, culminating in a vegan caramel ice cream launch and a star-studded event, isn’t an anomaly. It’s a bellwether for a growing trend: the blurring of lines between luxury fashion and high-end hospitality, and a strategic move to capture increasingly elusive consumer attention.

Beyond the Runway: Why Fashion is Flocking to Food

The event, attended by celebrities like Amanda Kloots and Kaitlynn Carter, showcased L’AGENCE’s fall collection alongside Craig’s signature menu, culminating in the debut of “Craig’s x L’AGENCE Le Caramel” vegan ice cream. This isn’t simply a celebrity endorsement; it’s a calculated brand extension. Fashion brands are recognizing that consumers, particularly younger demographics, crave experiences. A dress is beautiful, but a memorable evening – complete with delicious food, engaging atmosphere, and a touch of exclusivity – is shareable, Instagrammable, and builds lasting brand loyalty.

This shift is driven by several factors. The rise of e-commerce has diminished the need for traditional brick-and-mortar retail. Consumers are overwhelmed with choices and advertising. And, crucially, they’re prioritizing experiences over possessions. As Eventbrite’s research consistently demonstrates, experiences are proven to foster stronger emotional connections with brands.

The Power of Sensory Branding

The L’AGENCE and Craig’s partnership cleverly leverages experiential retail and sensory branding. Fashion appeals to sight and touch, while food engages taste and smell. Combining these creates a multi-sensory experience that’s far more impactful than a traditional advertising campaign. The handwritten notes exchanged between guests added a personal touch, fostering a sense of community and reinforcing the brand’s values. This is a deliberate move to create a holistic brand identity that resonates on a deeper level.

Vegan Indulgence: A Strategic Flavor Choice

The choice of vegan ice cream is particularly noteworthy. The plant-based food market is booming, with a growing number of consumers actively seeking sustainable and ethical options. By offering a vegan dessert, L’AGENCE signals its awareness of these evolving consumer preferences and positions itself as a forward-thinking brand. This aligns with the broader trend of veganism and plant-based eating, which is projected to continue its rapid growth in the coming years.

Luxury and Sustainability: No Longer Mutually Exclusive

For years, luxury fashion was often perceived as detached from sustainability concerns. However, that’s rapidly changing. Consumers are demanding greater transparency and ethical practices from the brands they support. Collaborations like this demonstrate that luxury and sustainability can coexist, and that brands are willing to adapt to meet evolving consumer expectations. Expect to see more luxury brands incorporating sustainable practices – from eco-friendly materials to ethical sourcing – into their overall brand strategy.

What’s Next: The Future of Fashion-Food Fusion

The L’AGENCE and Craig’s collaboration is likely just the beginning. We can anticipate several emerging trends in this space. Expect to see more fashion brands opening full-fledged restaurants or cafes within their flagship stores, offering curated dining experiences that complement their brand aesthetic. Pop-up restaurants hosted by fashion designers during fashion week are also likely to become more common. Furthermore, expect to see more collaborations between fashion brands and artisanal food producers, resulting in limited-edition food and beverage products that appeal to discerning consumers. The key will be authenticity – the collaboration must feel organic and aligned with both brands’ values.

Ultimately, the success of this trend hinges on creating genuine experiences that resonate with consumers. It’s not enough to simply slap a logo on a dessert; brands must invest in creating immersive environments and memorable moments that foster lasting connections. The future of luxury isn’t just about what you wear; it’s about how you *feel*.

What are your predictions for the future of fashion and food collaborations? Share your thoughts in the comments below!

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Actress Angelina Jolie is said to be getting ready to part ways with the historic Los Angeles estate that she has called home for the last eight years, as she prepares for a move away from the U.S.

According to multiple reports, the Oscar-winning starlet is planning to “put the house up for sale” in the coming months with a view to relocating abroad when her youngest children, twins Knox and Vivienne, turn 18 in July next year.

Jolie, 50, has previously revealed her desire to live outside of the U.S., telling The Hollywood Reporter that she was only residing in California because it was one of the conditions of her divorce settlement from her ex-husband, Brad Pitt.

Speaking to the outlet about the terms of the agreement with Pitt, 61, in the 2024 interview, Jolie revealed that she was bound to remain in L.A. until all of their children reach the age of 18, admitting at the time that she hoped to spend “a lot of time in Cambodia” when she leaves.

Now, as that date approaches, sources claim that Jolie is beginning to make preparations for her exit from U.S. soil, with an insider telling People: “[Angelina] plans to relocate as soon as Knox and Viv turn 18 next year. She’s eyeing several locations abroad. She’ll be very happy when she’s able to leave Los Angeles.”

“[She] never wanted to live in L.A. full time. She didn’t have a choice because of the custody arrangement with Brad.”

Actress Angelina Jolie is said to be getting ready to part ways with the historic LA estate that she has called home for the last eight years. Anadolu via Getty Images

Part of those preparations, the insider said, will be making some minor improvements to her historic home, which is known as the Cecil B. DeMille estate in honor of the famed director, who lived there for 40 years until his death in 1959.

Jolie took on that slice of Hollywood history in 2017, when she purchased the property for $24.5 million—later explaining that she had chosen the home because of its proximity to her former spouse, from whom she split in 2016.

“I wanted it to be close to their dad, who is only five minutes away,” she told British Vogue in 2021.

After her separation from Pitt, with whom she shares six children: Maddox, 24, Pax, 21, Zahara, 20, Shiloh, 19, Knox, and Vivienne, the pair became embroiled in a bitter divorce battle that saw them sparring over custody arrangements, shared properties, and even involved allegations of abuse.

According to multiple reports, Jolie is planning to “put the house up for sale” in the coming months. nobyline@backgrid / BACKGRID

That legal battle raged on for eight years before finally being settled in December 2024.

And while both parties have only shared a few scant details about their split, Jolie did hint at some of the legal details agreed upon by herself and Pitt when she spoke out about the nature of their custody agreement and the restraints that it has put on her life.

“I grew up in this town. I am here because I have to be here from a divorce, but as soon as they’re 18, I’ll be able to leave,” she told The Hollywood Reporter about her reasons for remaining in Los Angeles.

“When you have a big family, you want them to have privacy, peace, safety. I have a house now to raise my children, but sometimes this place can be … that humanity that I found across the world is not what I grew up with here. [After Los Angeles,] I’ll spend a lot of time in Cambodia. I’ll spend time visiting my family members wherever they may be in the world.”

The property features six bedrooms, ten bathrooms, and an array of amenities. nobyline@backgrid / BACKGRID

For much of the time since her split from Pitt, Jolie has resided primarily in the historic 11,000-square-foot abode in Los Feliz, which was built back in 1913, and boasts six bedrooms and 10 bathrooms.

In addition to its many bedrooms and bathrooms, the Beaux Arts-style mansion, which was built in 1913, also offers an array of living spaces, including a “beautiful pool house” and a “studio house” that has its own entrance.

And while the home maintains its historic appearance, it underwent an extensive six-year renovation before Jolie purchased it—with the picture-perfect grounds and the swimming pool also given a meticulous overhaul.

Jolie, 50, has previously revealed her desire to live outside of the U.S. WireImage

“A newer classic old Hollywood style pool with arched fountains, surrounded by rolling lawns, specimen trees, rose gardens, and dramatic views from the Observatory to Ocean sunsets,” the original listing description said.

Should Jolie follow through with her plans to move abroad, she will join a long line of celebrities who have quit the U.S. in recent months—with many pointing to President Donald Trump’s reelection as the reason for their relocation.

Among those who have fled further afield are actress Rosie O’Donnell, who revealed in January that she had moved to Ireland along with her youngest child, Dakota “Clay” O’Donnell, 12, who is nonbinary.

Jolie revealed that she was bound to remain in L.A. until all of their children reach the age of 18. AFP via Getty Images

At the time, O’Donnell said that she no longer felt “safe” living in the U.S. under Trump’s presidency—a declaration that saw him threatening to revoke her citizenship for good.

Meanwhile, Ellen DeGeneres recently confirmed for the first time that her decision to move to the U.K. with her wife, Portia de Rossi, was prompted by Trump’s victory in the 2024 election, telling British broadcaster Richard Bacon that they had originally only intended to reside in the country for a few months out of the year.

“We got here the day before the election and woke up to lots of texts from our friends with crying emojis, and I was like, ‘He got in,’” she explained during a July 20 appearance at the Everyman theater in Cheltenham, England. “And we’re like, ‘We’re staying here.’”

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Angelina Jolie Plans Departure From Los Angeles After Divorce Finalization

Hollywood Actress Angelina Jolie Is Preparing To Relocate From Los Angeles Following The Resolution Of Her Divorce From Brad Pitt.

Angelina Jolie, The Renowned Actress And Humanitarian, Is Planning A significant life Change. She Intends To Sell Her Los Angeles Estate And Establish A New Home Abroad Once her Youngest Children, Knox And Vivienne, reach The Age Of 18 Next Year.

This Decision follows The Finalization Of Her Divorce From Brad Pitt In December 2024,Concluding An eight-Year Legal Battle Over Custody Of Their Six Children: Maddox,Pax,Zahara,Shiloh,and The Twins.

A Long-Awaited Move

Jolie Purchased The Historic Property, Once Owned by Cecil B. Demille, In 2017 For $24.5 Million. The Sprawling Estate Boasts over 1,000 Square Meters Of Living Space, Six Bedrooms, And Ten Bathrooms.

Sources Close To The Actress Reveal That Jolie Never Envisioned A Permanent Life In Los Angeles. Her Continued Residence Was Largely Driven By The Necessities of Co-Parenting and The Custody Arrangements Wiht Pitt.

Cambodia And A Desire For Community

Jolie Has Expressed A Strong Affinity For Cambodia, Where Her Eldest Son, Maddox, Was Born.She Anticipates Spending Ample Time Ther, Alongside Visits to Family Members Worldwide. She Has Previously Spoken About The Importance Of Providing Her Children With Privacy, Peace, and Security.

Interestingly, Jolie Also Shared Her Inclination Towards Communal living, Highlighting Her Joy In Contributing To The Happiness Of Others. She Values Being Among People And Finds Fulfillment In Acts Of Service.

Angelina Jolie’s Career Highlights

Angelina Jolie First Gained Recognition For Her Role In ‘Gia’ (1998), Earning A Golden Globe Award. She Later Starred In Critically Acclaimed Films Such As ‘Girl, Interrupted’ (1999), For Which She Won An Academy Award, And The ‘Lara Croft’ Film Series.

Beyond Acting, Jolie Is A Dedicated Humanitarian And Special Envoy For The United Nations high Commissioner For Refugees (UNHCR). She Has been Recognized For Her Advocacy Work With Numerous Awards and Honors.

Frequently Asked Questions About Angelina Jolie’s Move

  • is angelina Jolie Selling Her House? Yes, Angelina Jolie Plans To Sell Her Los Angeles Estate Once Her Youngest Children Turn 18.
  • Where Is Angelina Jolie Moving To? While A Specific Location Has Not Been Confirmed, She Plans To Spend Significant Time in Cambodia And Travel To Visit Family.
  • What Was The Outcome Of Angelina jolie And Brad Pitt’s Divorce? The Divorce Was Finalized In December 2024 After An Eight-Year Legal Dispute.
  • How many Children Do Angelina Jolie And Brad Pitt Have? They Share Custody Of Six Children: Maddox, Pax, Zahara, Shiloh, Knox, And Vivienne.
  • What Is Angelina Jolie’s Net Worth? Estimates Of Angelina Jolie’s Net worth Vary, But She Is Considered One Of The Highest-Paid Actresses In Hollywood.
  • Is Angelina Jolie Involved In Humanitarian Work? Yes, She Is A Special Envoy For the united Nations High Commissioner For Refugees (UNHCR).
  • what Kind Of Property Did Angelina Jolie Purchase In 2017? She Bought A Historic Estate Previously owned By Cecil B. Demille.

Disclaimer: this Article Provides Information for General Knowledge And Entertainment Purposes Only, And Does Not Constitute Professional Advice. Consult With Qualified Professionals For Specific Guidance Regarding Legal, Financial, Or Health Matters.

Share This Story! What Are Yoru Thoughts On Angelina Jolie’s Decision? Leave A Comment below And let Us Know!

What impact might Angelina Jolie’s relocation have on the Los Angeles film industry and economy?

Angelina Jolie Considers Relocating from Los Angeles

Reasons Behind the Potential Move

Recent reports suggest Angelina Jolie is seriously contemplating a move away from Los Angeles, a city she’s called home for decades. While no final decision has been made, several factors appear to be driving this consideration. The primary motivation seems to be a desire for increased privacy and a more grounded environment for her children. Years of intense media scrutiny in Los Angeles have taken a toll, and Jolie reportedly seeks a location offering a greater sense of normalcy.

Privacy Concerns: Paparazzi presence and constant public attention are significant drawbacks of living in Los Angeles, particularly for high-profile figures like Jolie.

Children’s Well-being: Sources indicate Jolie wants her children to experience a less sensationalized upbringing, focusing on education and personal growth away from the spotlight.

New Career Ventures: Jolie’s expanding philanthropic work and potential new film projects may necessitate a location closer to specific opportunities.

Potential New Locations: Exploring the options

Several locations have been linked to Jolie’s potential relocation. These choices reflect a desire for both privacy and access to resources relevant to her interests.

Europe as a Frontrunner

Europe consistently emerges as a strong possibility. Specifically:

Italy: Jolie has a strong connection to Italy, owning a vineyard in Valpolicella. This existing property and her expressed appreciation for italian culture make it a likely candidate. The region offers relative privacy and a slower pace of life.

France: France, particularly the Provence region, is known for its artistic communities and relaxed lifestyle. Jolie’s interest in art and history aligns with the cultural offerings of France.

United Kingdom: London offers a blend of cultural opportunities and relative privacy, appealing to Jolie’s professional and personal needs.

Other Considered Destinations

Beyond Europe, other locations are being discussed:

New Orleans, louisiana: The city’s vibrant arts scene and unique cultural identity have reportedly attracted Jolie’s attention.

Santa Fe, New Mexico: Known for its artistic community and stunning landscapes, Santa Fe offers a more secluded lifestyle than Los Angeles.

Cambodia: Given Jolie’s long-standing humanitarian work in Cambodia, a more permanent presence there has been speculated, though logistical challenges remain.

Impact on Jolie’s Career & Philanthropy

A relocation, regardless of the final destination, could considerably impact Jolie’s career and philanthropic endeavors.

Film Production: While Los Angeles is a major hub for film production, remote collaboration and international co-productions are increasingly common. Jolie could continue to work on films while based elsewhere.

UNHCR Role: Jolie’s role as a Special Envoy for the UN Refugee Agency (UNHCR) requires frequent international travel, making a fixed base less critical.

Philanthropic Initiatives: A new location could allow Jolie to focus on specific regional issues and expand her philanthropic work in new areas. Such as, a move to Italy could facilitate greater involvement in Mediterranean migration issues.

Real Estate & Lifestyle Considerations

Jolie’s real estate portfolio and lifestyle preferences play a crucial role in her decision-making process.

Property Investments: Her existing properties, including the Italian vineyard and previous homes in Los Angeles, will likely influence her choice.

Educational Needs: The availability of suitable schools for her children is a paramount concern. International schools and boarding options are being considered.

Security: Maintaining a high level of security is essential, and Jolie will prioritize locations with robust security infrastructure.

The Broader Trend: Celebrity Relocation

angelina Jolie’s potential move is part of a broader trend of celebrities seeking choice lifestyles outside of Los Angeles and New York.

Increased Privacy: The desire for privacy is a common motivator,as celebrities increasingly value a more normal life away from the constant glare of the media.

Tax Benefits: relocating to states with lower taxes can offer significant financial advantages.

Lifestyle Changes: Many celebrities are seeking a slower pace of life and a closer connection to nature.

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