Germaine de Cappuccini Ushers in New Era with CEO Appointment, Eyes Global Domination
Madrid, Spain – November 12, 2025 – In a move signaling a bold new chapter for the iconic Spanish skincare brand, Germaine de Cappuccini has announced the appointment of Anke Menkhorst as its new Chief Executive Officer. This breaking news comes as the company accelerates its transformation strategy and aims to significantly expand its international footprint. For those following the beauty industry, this is a pivotal moment – a signal of intent from a brand with a rich history and ambitious future.
A New Leader at the Helm: Anke Menkhorst’s Vision
Menkhorst, a Netherlands native, brings over 20 years of experience in the beauty sector to Germaine de Cappuccini. She joins the group from Douglas Group, where she served as Senior Vice President of Global Marketing. Her proven track record in building brands and driving international growth makes her an ideal fit for the role. Menkhorst will be responsible for overseeing the group’s global strategy, with a particular focus on accelerating expansion into new markets.
“Anke has extensive international experience and a proven track record of leadership in the beauty industry,” stated Torial and Acon Investments, the group’s owners. “Her expertise will be a valuable addition to the Group’s global strategy. We are confident that her contribution will further enhance the brand value and global recognition of Germaine de Cappuccini.”
Continuity and Evolution: Ana Pons’s Role
The leadership transition isn’t a complete overhaul. Ana Pons, previously the Managing Director, will continue to play a crucial role as Executive Director of Global Operations. This ensures a seamless handover and leverages Pons’s deep understanding of the company’s operations and existing market presence. It’s a smart move – retaining institutional knowledge while injecting fresh perspective.
Germaine de Cappuccini: A Legacy of Innovation
Founded in 1964 by the visionary Carmen Vidal, Germaine de Cappuccini has long been a pioneer in the skincare industry. Vidal’s commitment to combining scientific innovation with a holistic approach to beauty laid the foundation for the brand’s success. Today, the group operates in over 70 countries, reaching customers through a network of more than 5,000 salons and spas worldwide. The company boasts dedicated subsidiaries in key markets including the United States, United Kingdom, Italy, the Benelux region, Colombia, and the Dominican Republic.
What This Means for the Future of Skincare
This CEO appointment isn’t just about one company; it reflects broader trends in the global beauty market. Consumers are increasingly seeking sophisticated, science-backed skincare solutions, and brands are responding by investing in international expansion and innovative marketing strategies. Menkhorst’s experience at Douglas Group, a major European retailer, suggests a focus on strengthening Germaine de Cappuccini’s retail partnerships and enhancing its digital presence. Expect to see a more aggressive push into emerging markets and a continued emphasis on personalized skincare experiences. For those interested in SEO and tracking industry shifts, Germaine de Cappuccini’s moves will be a key indicator of future trends. This is a story to watch closely as it unfolds – a true Google News worthy development.
Germaine de Cappuccini’s commitment to quality and innovation, coupled with Menkhorst’s strategic leadership, positions the brand for continued success in the dynamic world of skincare. Stay tuned to Archyde.com for further updates on this developing story and in-depth analysis of the beauty industry.

