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Kao Corp.has introduced a new antiperspirant designed for Muslim women in Indonesia.

JAKARTA – Kao Corporation, a leading cosmetics maker, has launched a new antiperspirant specifically designed to offer comfort to Muslim women who wear the hijab in Indonesia.

This initiative addresses the discomfort many women experiance due to sweating under their head coverings, particularly in Indonesia’s consistently hot adn humid climate.

Indonesia, located on the equator, faces warm whether year-round, impacting daily comfort for its population. Nearly 90 percent of the country’s roughly 280 million people are Muslim.

The announcement was made by Kao President Yoshihiro Hasebe on June 10, during the 40th anniversary celebration of the company’s Indonesian subsidiary in Jakarta. the new product features advanced technology that speeds up the drying of perspiration.

Kao’s development process was influenced by feedback from its own hijab-wearing employees who expressed concerns about sweat. The company also conducted a survey among women in their 20s and 30s who wear the hijab prior to the product’s release.

Indonesia is a crucial market for Kao, with the company operating factories and a research center there. Its Biore brand skincare products are particularly popular in the country.

“Indonesia has a large volume of customers and is an important region for our global operations,” stated Hasebe, highlighting Kao’s intention to further expand its sales within the nation. as of 2022, approximately 2,100 Japanese companies were active in Indonesia.

What specific challenges do hijab-wearing women face regarding underarm perspiration that conventional antiperspirants don’t address?

Kao Launches Hijab-Amiable Antiperspirant for Indonesian Women

Understanding the Need for Specialized Deodorants

Indonesia boasts the worldS largest Muslim population, wiht a significant percentage of women choosing to wear the hijab. This practice, while empowering and culturally significant, presents unique challenges regarding personal hygiene, particularly concerning underarm perspiration. Traditional antiperspirants often struggle to provide long-lasting freshness when worn under layers of clothing, and can sometimes leave residue on the hijab itself.This has fueled a demand for hijab-friendly deodorants specifically formulated to address these concerns. The market for halal cosmetics and personal care products is rapidly expanding, and Kao is responding directly to this growing consumer base.

Kao’s New Formulation: Addressing Key Concerns

Kao Corporation, a leading Japanese manufacturer of consumer and chemical products, recently launched a new antiperspirant line tailored for Indonesian women who wear the hijab. This isn’t simply a rebranding exercise; the formulation has been meticulously developed to overcome the limitations of conventional deodorants.

Here’s what sets it apart:

Quick-Drying Technology: The new formula incorporates advanced quick-drying technology, minimizing the chance of transfer to the hijab fabric. This is a crucial feature, as staining or visible residue is a major concern for hijab-wearing women.

Long-Lasting Protection: Designed to withstand the humid Indonesian climate and extended wear under layers, the antiperspirant offers up to 48 hours of protection against odor and wetness.Long-lasting deodorant is a key search term driving demand.

Non-Staining Formula: Rigorous testing has confirmed the formula’s resistance to staining common hijab materials like voile, chiffon, and cotton.

Gentle on Skin: The antiperspirant is dermatologically tested and formulated to be gentle on sensitive underarm skin,minimizing irritation. Sensitive skin deodorant is a related search term.

Halal Certification: Crucially, the product is certified halal, ensuring it meets islamic dietary and lifestyle guidelines, a vital consideration for many Indonesian consumers.

The Science Behind Hijab-Friendly Deodorants

The effectiveness of these specialized antiperspirants lies in their modified chemical composition. Traditional antiperspirants often rely heavily on aluminum salts to block sweat ducts. While effective, these can sometimes leave a white residue. Kao’s new formula utilizes a combination of:

  1. Reduced Aluminum Content: A lower concentration of aluminum salts minimizes residue.
  2. Moisture-Absorbing Polymers: These polymers actively absorb sweat, keeping the underarms dry without relying solely on blocking sweat glands.
  3. Odor-Neutralizing Agents: Advanced odor-neutralizing agents target and eliminate odor-causing bacteria, providing long-lasting freshness.
  4. Fast-Evaporating Solvents: These solvents ensure the formula dries quickly, reducing the risk of transfer.

Market Response and Consumer Feedback

Initial market response to Kao’s hijab-friendly antiperspirant has been overwhelmingly positive. Social media platforms in Indonesia have seen a surge in discussions about the product, with many users praising its effectiveness and the peace of mind it provides. early reviews highlight the product’s ability to maintain freshness throughout the day, even during physical activity.

Online Forums: Discussions on Indonesian beauty forums frequently mention the product’s quick-drying properties as a major benefit.

Retail Sales: Reports from major Indonesian retailers indicate strong sales figures,exceeding initial projections.

Influencer Marketing: Kao has partnered with several Indonesian beauty and lifestyle influencers to promote the product, further driving awareness and demand.

Beyond Kao: The Growing Trend of Inclusive Personal Care

Kao’s launch is part of a broader trend within the personal care industry towards greater inclusivity and the growth of products tailored to specific cultural and lifestyle needs. Other brands are beginning to explore similar formulations,recognizing the significant market potential. This includes:

Wudu-Friendly Nail polish: Nail polish that is permeable to water, allowing for ritual washing (wudu) without removal.

Halal-certified Makeup: Cosmetics formulated without ingredients prohibited in Islamic law.

Breathable Hijab Fabrics: Innovative fabrics designed to enhance airflow and reduce perspiration under the hijab.

Practical Tips for Maintaining Underarm Freshness While Wearing a Hijab

Beyond choosing the right antiperspirant, here are some additional tips for staying fresh:

Wear Breathable Fabrics: Opt for lightweight, breathable fabrics for your base layers.

Shower Regularly: Showering at least once a day, or more frequently in hot weather, is essential.

Keep Underarms Dry: Thoroughly dry your underarms after showering before applying antiperspirant.

Avoid Tight Clothing: Tight clothing can restrict airflow and exacerbate perspiration.

Carry Wet Wipes: Keep a pack of gentle, fragrance-free wet wipes on hand for quick refreshment throughout the day. Underarm wipes are a related search term.

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