Banijay

October 13, 2025

Paris – Johannes Jensen, a veteran television executive with a career spanning over three decades, is central to Banijay Entertainment’s aspiring plans for scripted content. jensen, alongside Steve Matthews, is navigating a complex media landscape with a focus on fostering creativity and securing sustainable growth for the global production giant.

From ‘Survivor’ Origins to Banijay’s Helm

Jensen’s journey in the television industry began in 1992 at Strix Television in Sweden, where he played a pivotal role in the creation of the original “Survivor” format, initially known as “Expedition: Robinson” in 1997. His career trajectory led him to leadership positions at Jarowskij and yellow Bird, which now operate as Jarowskij/Yellow Bird under the Banijay umbrella. Banijay’s expansive portfolio includes globally recognized franchises such as “Survivor,” “Black Mirror,” “Peaky Blinders,” “MasterChef,” and “Big Brother.”

A Dual Approach to Scripted Content

Early this year, Jensen’s role expanded to Head of Scripted, Business, reporting to Chief Business Officer Frédéric Balmary.He now collaborates closely with Steve Matthews, Head of Scripted, Creative, to support and enhance Banijay’s network of over 60 production labels. Their combined expertise aims to uplift scripted slates through strategic co-production, navigating industry shifts, and driving long-term expansion.

“We see ourselves not as the ones that point out the direction or prescribe the future for the labels,but rather the ones nurturing the talents,the creativity,supporting where we think we can,” Jensen explained,highlighting a hands-off approach that encourages independent creative vision. Matthews focuses on the creative aspects, engaging directly with script advancement, while Jensen concentrates on financing strategies and global market analysis, creating a complementary partnership.

Banijay’s Production Powerhouse

Banijay’s output is ample. The company has produced over 1,000 hours of scripted content encompassing more than 100 titles in recent years, establishing itself as the leading scripted studio in Europe. This notable output demonstrates Banijay’s commitment to delivering a diverse range of high-quality programming to audiences worldwide.

Did You Know? The global scripted content market is projected to reach $359.90 billion by 2029, highlighting the immense potential for growth and innovation in the industry.

Prioritizing Creativity and Collaboration

Jensen emphasizes a dedication to bold and innovative storytelling. “We always say that we put creativity first.We want bold, new stories,” he stated. A key component of their strategy involves fostering collaboration between the various production labels within the Banijay ecosystem, facilitating knowledge sharing and funding opportunities. This collaborative environment aims to unlock new possibilities and accelerate development.

The company is also focused on sustainable growth,prioritizing strategic investments over rapid expansion. “We’re not going to be over-investing. We’re not deficit funding in a lot of things,” Jensen affirmed, underscoring a responsible approach to financial management.

Key Markets and Streamer Partnerships

Currently, the united Kingdom, Italy, and Spain represent Banijay’s strongest markets, with France, Germany, and the Nordic region also contributing significantly to its success. The company is increasingly focused on partnerships with global streamers, recognizing their growing influence in the entertainment industry.

Here’s a snapshot of Banijay’s key markets and content output:

Upcoming Projects and the Future of Scripted TV

At MIPCOM, Banijay is showcasing a diverse slate of projects, including returning hits like House of Guinness (Netflix) and The Buccaneers (Apple TV+), as well as new offerings such as the historical drama Montmartre and the concluding film in the Culpa trilogy for Prime Video. A notable upcoming series is Half Man, a co-production between the BBC and HBO starring richard Gadd and Jamie bell, exploring complex familial relationships.

Looking ahead, Jensen acknowledges the challenges of financing high-end drama in the current market but remains optimistic about the long-term sustainability of premium content. He also highlighted the growing role of Artificial Intelligence (AI) as a supportive tool for creatives,rather than a replacement for human artistry.

Pro Tip: Staying adaptable and embracing new technologies,like AI,will be crucial for success in the evolving television industry.

“Sustainable growth is something super important for us,” Jensen concluded. “It means staying ambitious, but being smart, balancing risk and funding and having the focus on creativity.”

What are your thoughts on the future of scripted television? Share your opinions in the comments below!