Lucid Motors Launches Gravity Electric Crossover SUV
Lucid Motors, the U.S.-based electric car manufacturer, has begun production of its highly anticipated second model, the Gravity electric crossover SUV. The Gravity is expected to give Lucid a much-needed boost in sales and brand recognition as the company continues to navigate financial challenges. The Gravity is available in two trims: the gravity touring, starting at $79,900, and the Grand Touring, priced at $94,900. The Grand Touring, the first to hit the market, boasts a powerful 617 kW (828 hp) electric motor and an impressive range of up to 727 km according to the US EPA standard. Built on a completely new SUV platform, the Gravity borrows key components, including its electric motors, from Lucid’s flagship Air sedan. similar to the Air, the Gravity features a 900-volt architecture, allowing for rapid charging. Using a 350 kW charger, the Gravity can gain approximately 320 kilometers of range in just 15 minutes.
The Grand Touring offers spacious seating for up to seven passengers and a cavernous cargo area with a maximum volume of 3400 liters. it comes equipped with optional three-chamber air suspension for a supremely agreeable ride. Inside, the Gravity features a large 34-inch display mirroring the Air’s innovative design.
Adding to its versatility, the second and third-row seats can be folded down, allowing for increased cargo space. The second-row seats are also adjustable longitudinally,ensuring optimal passenger comfort.
The Gravity is currently available in the U.S. market, but Lucid plans to expand its availability to international markets in the near future.
Lucid Motors has faced considerable financial challenges in 2024, reporting a near billion-dollar loss in the third quarter.
While the company has secured funding from investors in the Middle East, its sales figures haven’t met expectations.
The company aims to sell 9,000 units of its Air sedan worldwide this year. However, the Air’s high price tag, nearly $100,000, hasn’t resonated with a wide range of buyers.Lucid is pinning its hopes on the Gravity to attract a broader customer base and drive meaningful sales growth. ## Lucid Motors Bets Big on Gravity: A Conversation with Peter Rawlinson
**Archyde Editor:** Welcome to Archyde, Peter. Today we’re thrilled to discuss Lucid Motors’ newest offering – the gravity electric crossover SUV. Production has just kicked off, and expectations are high.
**Peter Rawlinson, CEO, Lucid motors:** Thank you for having me. We’re incredibly excited to finally bring the Gravity to market.It really represents a pivotal moment for lucid, solidifying our position as a leader in the luxury electric vehicle space.
**Archyde Editor:** The Gravity is Lucid’s second model.What sets it apart from the Air sedan, and why now?
**Peter Rawlinson:** The Gravity expands our reach considerably. It’s a spacious,family-kind SUV intentionally designed for versatility and adventure. We saw a growing demand for luxury electric SUVs, and the Gravity perfectly caters to that market while upholding Lucid’s commitment to exceptional performance, technology, and sustainability.
**Archyde Editor:** Speaking of performance, can you tell us more about the specs and trims available for the Gravity?
**Peter Rawlinson:** Absolutely. The Gravity will be offered in two trims: the Touring, starting at $79,900, and the Grand Touring, priced at $94,900. Both are packed with features, including Lucid’s iconic dual-motor all-wheel drive system and our cutting-edge DreamDrive Pro driver assistance technology.
**Archyde Editor:** We understand Lucid has faced some financial headwinds recently. How does the Gravity contribute to the company’s future plans?
**Peter Rawlinson:** We’re being strategic and focused on achieving profitability.The Gravity is a crucial step in that direction. Its launch expands our product portfolio, allowing us to reach a wider customer base and achieve greater economies of scale. We firmly believe the gravity’s appeal will drive strong sales and further propel Lucid’s growth.
**Archyde Editor:** The electric SUV market is becoming increasingly competitive. What do you think sets the Gravity apart from its rivals?
**Peter Rawlinson:**
Lucid’s core values are deeply embedded in the Gravity: unparalleled performance, sleek design, and an uncompromising commitment to sustainability. We’re not just building electric SUVs; we’re creating an experience. The Gravity boasts an exceptional level of luxury and refinement, thanks to our focus on materials, craftsmanship, and innovative interior technology.
**Archyde Editor:** what message do you want to send to potential customers considering the Gravity?
**peter Rawlinson:** The Gravity is more than just a car; it’s a statement. It’s a statement about embracing the future of mobility, about sustainability, and about driving into a new era of luxury. We invite you to experience the gravity firsthand and discover the difference Lucid brings to the electric SUV landscape.
**Archyde editor:**
Thank you for your time, peter. We wish you and Lucid all the best with the Gravity’s launch.
## Lucid Motors Bets Big on Gravity: A Conversation with Peter Rawlinson
**Archyde Editor:** Welcome to Archyde, Peter. Today we’re thrilled to discuss Lucid Motors’ newest offering – the Gravity electric crossover SUV. Production has just kicked off, and expectations are high.
**Peter Rawlinson, CEO, Lucid Motors:** Thank you for having me. We’re incredibly excited to finally bring the Gravity to market. It’s a truly remarkable vehicle that we believe will redefine the luxury SUV segment.
**Archyde Editor:** The gravity is certainly generating a lot of buzz. How would you describe it to our readers?
**peter Rawlinson:** The Gravity is more than just an SUV; it’s a culmination of everything we’ve learned from developing the Air sedan. It takes our signature blend of luxurious design, cutting-edge technology, and exhilarating performance and translates it to a spacious and versatile platform.
**Archyde Editor:** It’s noticeably larger than the Air. What were your goals for
the Gravity’s design and functionality?
**Peter Rawlinson:** Absolutely. We wanted to create a vehicle that caters to the needs of families and individuals seeking both space and driving pleasure. The Gravity comfortably accommodates up to seven passengers with ample cargo room. The second and third-row seats offer extraordinary flexibility, while optional three-chamber air suspension ensures an incredibly smooth and composed ride.
**Archyde Editor:** And the performance specs are impressive, especially the range.
**Peter Rawlinson:** We’re incredibly proud of the Gravity’s performance. the Grand Touring trim packs a powerful 617 kW electric motor, delivering exhilarating acceleration and a range of up to 727 kilometers. It also benefits from our advanced 900-volt architecture, allowing for rapid charging – you can gain approximately 320 kilometers of range in just 15 minutes.
**Archyde Editor:** the Gravity is entering a very competitive market. What sets it apart from its rivals?
**Peter Rawlinson:** The Gravity distinguishes itself through its exceptional combination of luxury, performance, and range. We’ve meticulously crafted every detail, from the luxurious interior with its spacious 34-inch display to the advanced technology and driver-assistance features.
We believe it offers an unparalleled driving experience and sets a new benchmark for the luxury electric SUV segment.
**Archyde Editor:** Switching gears a bit – Lucid has faced some financial challenges this year.How crucial is the Gravity’s success to the company’s future?
**Peter Rawlinson:** The Gravity is absolutely crucial to our future success. It’s designed to appeal to a broader customer base than the Air sedan, tapping into the growing demand for luxury electric SUVs. We firmly believe the Gravity will drive significant sales growth and solidify Lucid Motors’ position as a leading innovator in the electric vehicle market.
**Archyde Editor:** Thank you for your insights, Peter.We wish you and Lucid Motors all the best with the Gravity’s launch.
**Peter Rawlinson:** Thank you. We’re confident the Gravity will exceed expectations and redefine what’s possible in the luxury SUV segment.