Polestar Drives into Football with Borussia Dortmund Partnership

Gothenburg, Sweden & dortmund, Germany – Premium electric vehicle manufacturer Polestar has announced a significant partnership with German football powerhouse Borussia Dortmund (BVB), beginning with the 2025-26 season and extending throughout the UEFA Champions League. The multi-faceted deal positions Polestar as an official partner of the club, going beyond conventional branding to encompass a commitment to lasting mobility.

The collaboration will see Polestar providing BVB’s players, coaching staff, and executives with a fleet of 60 fully electric vehicles.This initiative, already underway during the team’s pre-season training in Austria, underscores both organizations’ dedication to reducing their carbon footprint.

“Germany is a key market for Polestar’s European growth, and borussia Dortmund represents an ideal partner – a club that shares our progressive values and emotional connection with fans,” stated Polestar CEO Michael Lohscheller. “We’re confident that experiencing our vehicles firsthand will demonstrate that electric driving doesn’t require compromise; it is the future of attractive, sustainable mobility.”

Borussia Dortmund’s leadership echoed this sentiment.CEO Hans-Joachim Watzke praised Polestar’s commitment to sustainability and the appealing design of its vehicles. Managing Director Carsten Cramer highlighted the synergy between the two brands,noting the enthusiastic response from BVB professionals following test drives.

“The blend of sustainability, innovation, Swedish design, and performance makes Polestar a natural fit for Borussia Dortmund,” Cramer explained. “The excitement we’ve seen internally speaks volumes.”

Polestar’s Chief Marketing and Communications Officer,Michael Manske,emphasized the partnership’s potential to reach a vast audience. “This collaboration allows us to inspire millions within a passionate and culturally relevant surroundings. Test drives are just the starting point – we’re launching a full-scale campaign to showcase how Polestar outperforms traditional automotive manufacturers.”

Founded in 1909, Borussia Dortmund boasts a rich history and a fiercely loyal fanbase.This partnership adds Polestar to a roster of prominent BVB sponsors including Vodafone, kobler, and Puma, demonstrating the club’s commitment to both commercial success and environmental responsibility.

Polestar, established by Volvo Cars and Geely Holding, is rapidly establishing itself as a leader in the electric vehicle market, known for its innovative design and dedication to sustainable engineering. This partnership with Borussia Dortmund marks a significant step in expanding Polestar’s brand visibility and accelerating the adoption of electric mobility across Europe.

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How does Polestar’s partnership with Borussia Dortmund align with the broader trend of automotive sponsorships in football?

Polestar and Borussia Dortmund Forge European Partnership

A New Era of Sustainable Mobility in Football

polestar, the Swedish performance electric vehicle manufacturer, has announced a notable partnership with one of Germany’s most iconic football clubs, Borussia Dortmund (BVB). This collaboration marks a strategic move for Polestar,expanding its brand presence within the lucrative European sports market and aligning it with a team renowned for its passionate fanbase and competitive spirit. The partnership officially kicks off with the 2025/26 season.

Details of the Collaboration: What to Expect

The multi-year agreement designates Polestar as the official mobility partner of Borussia Dortmund. Key elements of the partnership include:

Sleeve Sponsorship: The most visible aspect of the deal is the prominent display of the Polestar logo on the sleeve of the BVB jersey across all competitions – Bundesliga, DFB-Pokal, and UEFA Champions League. This provides substantial brand exposure to a global audience.

Integrated Marketing Campaigns: Polestar and BVB will collaborate on a range of integrated marketing campaigns designed to engage fans and promote sustainable mobility solutions. Expect to see co-branded content, digital activations, and potentially experiential events.

Fleet Electrification: While details are still emerging, a key component of the partnership likely involves Polestar providing electric vehicles for use by the BVB team, staff, and potentially for club operations, furthering the commitment to sustainability.

Fan Engagement Initiatives: Both Polestar and Borussia Dortmund are keen on creating unique experiences for fans,potentially including exclusive access,behind-the-scenes content,and opportunities to learn more about electric vehicles.

Why This partnership Matters: Strategic Alignment

This isn’t simply a branding exercise. The partnership represents a strong strategic alignment between Polestar and Borussia Dortmund.

shared Values: Both organizations emphasize performance, innovation, and a commitment to a sustainable future.Polestar’s focus on electric vehicles aligns with growing environmental consciousness, while BVB is a club with a rich history and a forward-thinking approach.

Target Audience Overlap: The demographics of Polestar’s target customer – tech-savvy, environmentally conscious, and seeking premium experiences – closely mirror the profile of many Borussia Dortmund fans.

Expanding Brand Reach: For Polestar, the partnership provides access to BVB’s massive and loyal fanbase, significantly boosting brand awareness and consideration within the German and European markets.

german Market Focus: Polestar is strategically focusing on growth within the German automotive market, and partnering with a powerhouse like Borussia Dortmund is a powerful way to establish a strong foothold.

The Growing trend of Automotive Sponsorship in Football

The collaboration between Polestar and Borussia Dortmund is part of a broader trend of automotive brands investing heavily in football sponsorships. This is driven by several factors:

Global Reach: Football, especially the UEFA Champions League and major domestic leagues like the Bundesliga, offers unparalleled global reach and exposure.

Brand Building: Sponsorships allow automotive brands to associate themselves with the passion, excitement, and prestige of football, enhancing brand image and loyalty.

Targeted Marketing: Football provides a highly targeted marketing platform, allowing brands to reach specific demographics and engage with potential customers.

Technological Synergy: The automotive and sports industries are increasingly intertwined,with both focusing on innovation,performance,and technology. Electric vehicle manufacturers, in particular, see football as a natural fit for promoting their sustainable technologies.

Polestar’s Broader Sponsorship Portfolio

While the Borussia Dortmund partnership is a major highlight,Polestar has been actively building its sponsorship portfolio. This demonstrates a clear commitment to leveraging sports marketing to drive brand growth. Further details on other sponsorships are currently limited, but this partnership signals a long-term strategy.

Impact on Borussia Dortmund

The partnership also benefits Borussia Dortmund:

Financial Boost: The sponsorship deal provides a significant revenue stream for the club, which can be reinvested in player growth, infrastructure, and other key areas.

Enhanced Brand Image: Associating with a premium, innovative brand like Polestar enhances BVB’s own brand image and reinforces its commitment to sustainability.

* Access to New Technologies: The partnership may provide BVB with access to Polestar’s cutting-edge technologies and expertise in electric mobility.