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Securing Premium Domains: A Founder’s Guide to Finding the Last Opportunities

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The High Stakes of Premium Domain Acquisition: Why Founders Need Expert Guidance

Table of Contents

Securing the right domain name is no longer a casual decision for businesses; it’s a critical strategic move. The process of transferring a premium domain is complex,demanding robust contracts,secure escrow services,and solid legal protections. A single misstep in this intricate dance can lead to meaningful financial losses.

The Strategic Advantage of Domain Brokers for Founders

Savvy founders recognize the invaluable edge that a skilled domain broker provides. beyond simply connecting buyers and sellers, these professionals offer a potent combination of strategic insight, discreet handling, and formidable negotiating power.

Access to Off-Market Opportunities: Leading brokers often have insight into domains not publicly listed, enabling them to facilitate private transactions that remain inaccessible to the general market.
 Ensuring Anonymity: By keeping the buyer’s identity private, brokers prevent sellers from potentially inflating prices due to perceived demand or emotional attachment.
Driving Efficiency and Structure: In today’s fast-paced business environment, founders lack the time for protracted negotiations. Brokers actively manage the deal lifecycle,adeptly navigate seller psychology,and expedite the closing process.
 Facilitating creative Deal Structures: when cash flow is a constraint, brokers can devise innovative financing solutions, such as lease-to-own arrangements or equity-based trades, to forge mutually beneficial agreements.

The Pitfalls of Navigating Domain Acquisition Solo

Attempting to acquire a premium domain without professional assistance often results in a cascade of negative outcomes:

Overpaying Substantially: Inexperience and a lack of anonymity can lead buyers to overspend by two to three times the domain’s actual value.
 Losing Out to Competitors: Deals can be lost to more prepared and agile buyers who have professional representation.
Entangling in Legal Errors: Inadvertent legal mistakes can jeopardize both the buyer’s capital and ownership of the coveted domain.
 Compromising Brand Identity: Settling for a less suitable, second-tier domain can weaken a brand’s identity and market presence for years to come.

Key Qualities to Seek in a Domain Broker

When engaging a domain broker, due diligence is paramount. Ensure your chosen professional possesses:

A demonstrable history of successfully closing high-value domain transactions.
 Clear fee structures, free from ambiguous commissions or hidden markups.
Extensive industry access and established relationships that can unlock exclusive opportunities.
 Clear dialog protocols and proven expertise in navigating legalities, escrow, and brand protection measures.

Your Domain is Your Digital Identity in 2025

As technologies like AI, cryptocurrency, and global e-commerce continue to expand, digital real estate is becoming increasingly scarce and valuable. The moast desirable domain names are rapidly being acquired by well-funded startups, holding companies, and established corporations.

For entrepreneurs building a serious business,a haphazard approach to domain strategy is a significant liability. A premium domain can significantly elevate a brand’s stature, while the wrong choice, or failure to secure the right one, can create a lasting impediment to growth.

Founders serious about their brand’s future treat domain acquisition with the same strategic rigor and attention to detail as mergers and acquisitions – recognizing its high impact potential and the absolute necessity of getting it right.

What are the key advantages of securing a premium domain name beyond simply having a website address?

Securing premium Domains: A Founder’s Guide to Finding the Last Opportunities

Understanding the Premium Domain Landscape

The digital real estate market, specifically premium domains, is evolving rapidly. What was once a relatively untapped resource is now fiercely competitive, especially for startups and established businesses alike. Securing a memorable, brandable domain name is crucial for online visibility, brand recognition, and ultimately, business success. But finding those truly valuable domains – the “last opportunities” – requires a strategic approach. This guide will equip founders with the knowledge and tools to navigate this complex landscape.

Why Premium Domains Matter in 2025

Beyond just an address for your website, a premium domain offers meaningful advantages:

Brand Authority: A short, memorable domain instantly conveys credibility and professionalism.

SEO benefits: While not a direct ranking factor, exact-match domains (EMDs) or domains containing relevant keywords can provide a subtle SEO boost.More importantly,they improve click-through rates.

Memorability & Direct Navigation: Easier to remember and type, leading to more direct traffic.

investment Potential: Domain investing is a legitimate strategy; valuable domains can appreciate significantly over time.

Competitive Advantage: Owning a strong domain can prevent competitors from leveraging a similar name.

Where to Find Available Premium Domains

The days of easily finding single-word .com domains are largely gone. However, opportunities still exist. Here’s where to look:

Domain Marketplaces:

GoDaddy Auctions: A massive marketplace with a wide range of domains, from common to highly sought-after.

Namecheap Marketplace: offers a curated selection of domains, frequently enough with competitive pricing.

Sedo: A leading global domain marketplace, known for its high-value listings.

Afternic: Integrated with GoDaddy, offering a large inventory and easy transfer process.

Domain Appraisal Services: Services like EstiBot can provide a valuation for a domain, helping you determine a fair offer.

Direct Outreach: Identify owners of perhaps desirable domains and reach out directly with an offer. This requires research and a compelling pitch.

expired Domain Auctions: Platforms like SnapNames and DropCatch.com specialize in auctions for recently expired domains. Requires fast action and often bidding wars.

New TLDs (Top-Level Domains): While .com remains king, consider relevant new TLDs (e.g.,.tech,.io, .app) if they align with your brand and target audience. These can be more affordable and offer unique branding opportunities.

Negotiation Strategies for Premium Domain Purchases

Securing a premium domain frequently enough involves negotiation. Here’s how to approach it:

  1. Research the Domain’s History: Use tools like the Wayback Machine (archive.org) to see how the domain has been used in the past. Previous use can impact its value.
  2. Determine a Fair Value: Use domain appraisal tools,compare similar sales (NameBio is a great resource),and consider the domain’s branding potential.
  3. Start Low (But Respectfully): Make an initial offer below your maximum budget, leaving room for negotiation.
  4. Highlight the Seller’s Potential Benefits: Explain how selling to you will benefit them (e.g., a quick, hassle-free sale).
  5. Be Patient and Persistent: Negotiations can take time. don’t be afraid to walk away if the price isn’t right.
  6. Utilize Escrow Services: Always use a reputable escrow service (e.g., Escrow.com) to ensure a secure transaction.

Beyond .com: Exploring Alternative Domain Extensions

While .com is the most recognizable and often preferred extension, don’t dismiss alternatives. Consider these:

.io: Popular with tech startups and SaaS companies.

.tech: Ideal for technology-focused businesses.

.app: Specifically for mobile applications.

.co: A shorter alternative to .com, gaining popularity.

.net: Historically used for networking companies, but can be suitable for various businesses.

Country-Specific TLDs (ccTLDs): If your business targets a specific country, a ccTLD (e.g., .ca for Canada,.uk for the United Kingdom) can be beneficial.

Protecting Your Brand:

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Technology

Oregon State, Gonzaga: Pac-12’s Rising Women’s Basketball Stars

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Okay,hear’s a breakdown of the details presented in the text,categorized by team and highlighting key takeaways about the new Pac-12 women’s basketball landscape:

Overall Impression:

The article paints a picture of a new Pac-12 that,while undergoing critically important change,has the potential to be a competitive women’s basketball conference.It divides the teams into “rising” and “upper class” tiers, with the “upper class” teams having established national success. The author suggests the conference could realistically become a three-bid league for the NCAA Tournament.“Rising” Teams (Trending Upward):

Boise State:
 Has had consecutive winning seasons and returned to the WNIT.
Most Power 4 wins (5) among the “middle and lower class” teams in the new Pac-12.
 San Diego State:
Under Stacie Terry-Hutson, reached the NCAA Tournament for the first time since 2012. Three consecutive 20+ win seasons.
Added three transfer portal players to bolster the roster.

“Upper Class” Teams (Established National Success):

Oregon State:
Marquee Brand: considered the leading program in the new Pac-12.
 Reached the Final Four in 2016 and two Elite Eights since then. Made 7 NCAA Tournament appearances in the last decade.
 Maintained roster stability (lost 0 players to the portal, gained 2).
Most wins over AP-ranked opponents (43) in the last 10 years.
 Has a history of developing WNBA players (sydney Weise, Mikayla Pivec, Raegen beers).
Coach Scott Rueck emphasizes consistency and player advancement.
 Gonzaga:
7 NCAA Tournament trips in the last 10 years.
 20 wins over Power 4 teams. 8 wins over ranked opponents.
 20+ win seasons in 9 of the last 10 years.
Reached the Sweet 16 in 2024.
 Dominated the west Coast Conference under Lisa Fortier (8 of 9 regular season titles).
Washington State:
 Three straight NCAA Tournament appearances (2021-2023). Won a Pac-12 title.
 20+ win seasons in the past two years (though missed the tournament this year).
14 wins over ranked opponents in the last 10 years.
 Coached by Kamie Ethridge, a former national champion and Wade Trophy winner.

Key Conference Outlook:

Potential for 3 NCAA Bids: The author believes it’s possible for the new Pac-12 to become a three-bid league.
 Importance of Non-Conference Play: Success will depend on the top teams winning tough out-of-conference games to improve their NET rankings.* League-Wide Improvement: The conference’s overall strength will be boosted if the “rising” teams can also achieve success against quality opponents.

Let me know if you’d like me to elaborate on any specific aspect of the article or compare the teams in more detail!

How does Oregon State’s holistic player development philosophy contribute to their success in the competitive Pac-12 Conference?

Table of Contents

Oregon State, Gonzaga: Pac-12’s Rising Women’s Basketball Stars

The Ascent of Oregon State Women’s Basketball

Oregon State University’s women’s basketball program has experienced a remarkable rise in recent years, becoming a consistent contender in the Pac-12 conference and a force in NCAA Women’s Basketball. Key to this success is a combination of strategic recruiting, strong coaching, and a commitment to player development. The Beavers,historically a solid program,have elevated their game,attracting top talent and consistently making deep runs in the NCAA Tournament.

Recent Successes: Oregon State reached the Final Four in 2016, a landmark achievement that propelled the program into the national spotlight.

Key Players to Watch (2024-2025): While rosters are dynamic, anticipate continued strong performances from returning guards and forwards known for their scoring ability and defensive prowess.keep an eye on potential breakout stars during the upcoming season.

Coaching Impact: Head Coach Scott Rueck has been instrumental in the program’s turnaround, fostering a culture of hard work, discipline, and teamwork. His ability to identify and develop talent is a major asset.

Gonzaga’s Emerging Power in Women’s Hoops

Gonzaga university, traditionally known for its men’s basketball program, is rapidly gaining recognition for its women’s basketball team. Located in Spokane, Washington, Gonzaga has built a competitive program through consistent recruiting and a focus on basic skills. Their success is a testament to the growing popularity and investment in women’s college basketball.

West Coast Conference Dominance: Gonzaga consistently competes for the West Coast Conference (WCC) championship, often earning automatic bids to the NCAA Tournament.

Recruiting Hotspots: Gonzaga actively recruits from the Pacific Northwest and beyond, focusing on players with high basketball IQs and strong work ethics.

Strategic Gameplay: The Bulldogs are known for their disciplined offense and tenacious defense, making them a challenging opponent for any team.

Pac-12 Conference Competition & Rivalries

The Pac-12 Conference is renowned for its competitive landscape in women’s basketball. Oregon State and Gonzaga, while not direct conference rivals (gonzaga is in the WCC), frequently enough find themselves on collision courses during non-conference play and in the NCAA Tournament.

Key Pac-12 Opponents: Oregon state faces tough competition from teams like UCLA, USC, stanford, and Arizona. These matchups are frequently enough high-stakes games with critically important implications for conference standings and NCAA Tournament seeding.

Gonzaga vs. Pac-12 Teams: Gonzaga regularly schedules non-conference games against Pac-12 opponents, providing valuable opportunities to test their skills and build their resume. These games are crucial for national recognition.

Impact of Conference Realignment: The recent changes in the Pac-12 landscape will undoubtedly impact the competitive dynamics of women’s basketball, creating new opportunities and challenges for both Oregon State and Gonzaga.

Player Development & Scouting Reports

Both Oregon State and Gonzaga prioritize player development, focusing on improving individual skills and fostering team chemistry. Scouting reports play a vital role in their success, allowing coaches to identify strengths and weaknesses in both their own players and their opponents.

Oregon State’s development Philosophy: The Beavers emphasize a holistic approach to player development, focusing on physical conditioning, skill refinement, and mental toughness.

Gonzaga’s Scouting System: Gonzaga’s scouting team meticulously analyzes opponents, providing detailed reports on individual players, offensive schemes, and defensive strategies.

Transfer Portal Impact: The increasing use of the transfer portal has become a significant factor in college basketball,allowing players to seek opportunities at different programs.Both Oregon State and Gonzaga have strategically utilized the transfer portal to bolster their rosters.

The Future of Women’s Basketball in the pacific Northwest

The success of Oregon State and Gonzaga is contributing to the growing popularity of women’s basketball in the Pacific Northwest. Increased media coverage, fan engagement, and investment in youth programs are all helping to elevate the sport.

Youth Basketball Growth: The rise of women’s basketball stars like Sabrina Ionescu and Kelsey Plum has inspired a new generation of young players in the region.

Media Coverage & Visibility: Increased television coverage and streaming options are making women’s basketball more accessible to fans.

* Community Engagement: Both Oregon State and Gonzaga actively engage with their local communities, hosting youth clinics and promoting the sport.

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Economy

Stanley 1913: More Than Just Cups

by Alexandra Hartman Editor-in-Chief
written by Alexandra Hartman Editor-in-Chief

Stanley and Post Malone Team Up For Major Product Collaboration

Table of Contents

Stanley, The Renowned Brand Known For Its Durable Drinkware, Is Venturing Further Into Pop Culture. The Company’s latest Move Is A High-profile Collaboration With Award-Winning Artist Post Malone.

This Partnership, Which Includes A Range Of Products From Lunchboxes To Beer Cups, Highlights The Brand’s Conversion From Its Blue-Collar Roots To A Lifestyle Brand Appealing To A Wider Audience.

Stanley’s Evolution: From Worksite To Pop Culture Icon

The Stanley Brand Has Undergone A Remarkable Transformation In Recent Years. Historically Favored By Workmen And Outdoor Enthusiasts, The Brand Gained Mainstream popularity After Its 40-Ounce Quencher Tumblers Became A Social Media sensation.

Driven By This Surge In Attention, Stanley Strategically Shifted Its Marketing Focus Toward Women And Gen Z Consumers. This Involved Introducing New Colors, Materials, And Designs That Resonated With These Demographics.

Matt Navarro, Global President Of Pmi Ww Brands, Llc (Stanley’s Parent Company), Noted That 2020 Marked A Crucial Turning Point.The brand Recognized Untapped Potential, Utilizing Innovation to Appeal To A Broader Audience.

Post Malone Collection: A Blend Of Style And Functionality

The Post Malone collection Represents Stanley’s most Ambitious Celebrity Collaboration To Date. Launching On June 16th, The Line Features A Variety Of items, Including A Metal Lunchbox, Flask, Mug, Cooler, Pint-Sized Beer Cup, And The Signature Quencher.

Many Products In The Collection Showcase Camouflage Designs And Accessories That Reflect malone’s Unique Style, Such As A Leather Quencher Wrap With A Pouch And Bolo Tie, Along With Various Keychains. Post Malone Himself Played A significant Role In Co-Designing The Range, Collaborating Closely With Stanley On The Creative aspects.

Key products In The Stanley X Post Malone Collection
Product Description Unique Features
40-Oz quencher Stanley’s Signature Tumbler Leather Wrap, Bolo Tie Accessory
Metal Lunchbox Durable Lunch Storage Camouflage Design
Pint-Sized Beer Cup Insulated Beer container Part Of The Broader Collection

Strategic Vision: Stanley As A Premium Lifestyle Brand

Kate Ridley, Chief Brand Officer Of Pmi Ww Brands, Llc, Is Spearheading The Effort To Transform Stanley into A Premium Lifestyle Brand. Joining Stanley In January 2023 As A Marketing Consultant before Transitioning To A Full-Time Role, Ridley Aims To Leverage Culturally Relevant Collaborations to Showcase Stanley’s Versatility Beyond Hydration Products.

“To Do That, We Have To Be Connected To Culture,” Ridley Told adweek. “We Need To Be Were Our Consumers Are [And] Be focused On What’s inspiring Them, Whether That Is Music, Entertainment, Sports, Fashion, [Or] Beauty.”

This Strategy Builds On Stanley’s Recent Success With Other Celebrity Collaborations, Including Partnerships With Lainey Wilson, Barbie, And The Movie Wicked.

Did You Know? Stanley’s Sales Increased Dramatically From $73 Million To $750 million Between 2019 And 2023, Primarily Due To The Quencher’s Popularity.

future Plans: Sports,Fashion,And Sustainability

looking Ahead,Stanley Plans To Pursue More Partnerships Centered Around Sports and Fashion. The Brand Is Also Committed To Highlighting Its Originality And Sustainability Through Creative Campaigns. With Environmental Awareness On The Rise; These Campaigns Could Significantly Boost Brand Affinity And Sales.

Stanley Aims To Emphasize Its Mission Of “Fueling The Human Experience” through Upcoming Campaigns That Personify This Vision.

Pro Tip: Stay updated On Stanley’s Upcoming collaborations And product Launches By Following Their Official Social Media Channels And Subscribing To Their Newsletter.

What Other Celebrities Do you Think Would Make A great Collaboration with stanley?

How Important Is brand Collaboration In Your Purchasing Decisions?

The Enduring Appeal Of Stanley

Stanley’s Remarkable Transformation From A Provider Of Rugged, Functional Gear To A Coveted Lifestyle Brand Speaks Volumes About Its Adaptability And Marketing Savvy. While Its Core Values Of Durability And Reliability Remain Intact, Stanley Has Successfully Tapped Into Contemporary Trends And Consumer Preferences.

The Brand’s Ability To Forge meaningful Collaborations With cultural Icons Like Post Malone Further Solidifies Its Position As A Trendsetter In The Drinkware Market. As Stanley Continues To Innovate And Expand Its Product Offerings, it is indeed Poised To Maintain Its Relevance And Appeal To A Diverse Audience.

Frequently Asked Questions About Stanley And Its collaborations

  • What Makes the Stanley Post Malone Collaboration Unique? The Stanley Post Malone Collection stands Out Due To Its Fusion Of Stanley’s renowned Durability With Post Malone’s Distinctive style. It Features Camouflage Designs And Custom Accessories Reflective Of Malone’s Aesthetic.
  • How Did Stanley Evolve Into More Than Just A Drinkware Brand? Stanley Evolved By Strategically Targeting New Demographics, Introducing Innovative Designs, And Collaborating With Popular Figures, Transforming Into A Lifestyle Brand.
  • why is The Stanley quencher So Popular?The Stanley Quencher Gained Popularity through Social Media Trends, Its Large Capacity, And Its Appeal To A Broad Audience seeking Stylish And Functional Hydration Solutions.
  • What Other Collaborations Has Stanley Done? Stanley Has Collaborated With Lainey Wilson, Barbie, And The Movie “Wicked,” In Addition To The Post Malone Collection.
  • Who is kate Ridley And What Is Her Role At Stanley? kate ridley Is The Chief Brand officer Of pmi Ww Brands, Llc. She Is Responsible For Transforming Stanley Into A Premium Lifestyle Brand Through Culturally Relevant Collaborations.

Share Your Thoughts! What Do You Think About The Stanley X Post Malone Collaboration? Leave A Comment Below!

how has StanleyS commitment to durability, from its inception in 1913, influenced its product growth and brand perception today?

Stanley 1913: Beyond the Insulated cup – A Legacy of Durability

While the name “Stanley” is synonymous wiht the classic Stanley cup, the brand built its reputation on far more than just holding your beverage. It’s a story of innovation, enduring quality, and an unwavering commitment to creating products built for the long haul. This deep-dive examines the Stanley 1913 story, uncovering the history, the technological leaps, and the lasting impact of this iconic brand, including their current focus on Stanley sustainability.

The Birth of a Legend: William Stanley Jr. and the Vacuum Bottle

The story begins in 1913 with inventor William Stanley Jr. Up until that point, vacuum-insulated bottles were fragile glass creations, a serious problem for anyone heading outdoors. Stanley Jr. revolutionized the design. His invention used welded steel rather of glass, making the container virtually indestructible.

The Technological Breakthrough

The core innovation was the use of vacuum insulation combined with rugged steel. This created a product that could withstand the harshest conditions.This breakthrough led to a boom across industries and the adoption was immediate by many diverse groups and organizations.

  • Innovation: Stainless steel construction replaced then-current fragile glass designs.
  • Durability Factor: Vacuum insulation with a welded steel casing offered unparalleled ruggedness.
  • longevity: Stanley products lasted for years, if not decades, setting higher brand expectations forever.

From The Trenches to the great Outdoors: Stanley’s Versatile Appeal

Initially embraced by the military during World War I, the Stanley bottle quickly found its way into the hands of working-class individuals, adventurers, and outdoor enthusiasts. The bottle provided robust, insulated food and drinks to workers on the move.

A timeline of Expansion

How did Stanley become a beloved brand? Here’s a rapid timeline:

Year Meaningful Event Impact
1913 William Stanley Jr. patents the all-steel vacuum bottle.

 Transforms food and beverage transportation and sets a new standard for the industry.
World War I Stanley bottles are adopted as military supplies

 Proved effectiveness in challenging outdoor environments
Mid-20th Century Stanley products become staples for work,picnics,and outdoor activities.

 Establishment of Stanley products as part of everyday life.
Present Stanley continues innovating with new designs, focusing on sustainability.

 Adaptation to changing customer values of eco-conscious purchasing and sustainability.

The brand’s reputation for withstanding extreme conditions solidified its position as a trusted companion.From construction sites and outdoor adventures to everyday use, the Stanley bottle became a symbol of reliability. The Stanley flask and other accessories also followed, broadening the product range.

Sustainability and the Modern Stanley Brand

Today, Stanley is evolving its brand and commitment to Stanley sustainability, incorporating eco-friendly practices and materials. Environmental sustainability is a major focus given the growing concerns about material waste and environmental damage.

Enduring Practices

  • Durable Design: Products built to last, reducing the need for frequent replacements.
  • Recycled Materials: Introducing components made from recycled stainless steel.
  • Responsible Manufacturing: Focusing on reducing waste and energy consumption in their manufacturing operations.
  • Limited Lifetime Warranty: Demonstrating product confidence.

thes initiatives underscore Stanley’s commitment to reducing environmental impact and appeal to a new generation of eco-conscious consumers. They are actively working on new Stanley water bottles to stay relevant with customer trends, focusing on the Stanley Quencher and Stanley Tumbler lines.

Why Choose Stanley? Case Studies and Real-World Examples

Let’s put the legend into practice. The brand has demonstrated its functionality in real-life scenarios.Here are some examples of Stanley in action:

case study: The Construction Worker’s Companion:

Example: A construction worker relies on a Stanley bottle to endure harsh weather changes, offering a reliable source of hot coffee to power through long shifts.

Real-World Use: The Outdoor Enthusiast’s Advantage:

Example: Campers carrying Stanley bottles for keeping drinks and food cold, withstanding the physical rigors involved in camping.

Durability Testimonial: The Fisherman’s Best Friend:

A fisherman reported falling into icy water; the Stanley bottle, in the pocket of his outerwear, floated alongside him, keeping him afloat for a short time until he could be rescued.

These examples illustrate the real-world benefits & durability that have solidified Stanley’s reputation across multiple use cases and further the appeal of its core products. The brand consistently demonstrates a dedication to providing tools for everyday life.

Beyond the Bottle: Expanding the Stanley Universe

The company’s product range has expanded beyond the original bottle. You can find everything from the Stanley Adventure series to various accessories to match your lifestyle.

Exploring the Stanley Product Line

Here’s a quick overview of some popular Stanley products, organized by category:

  • Bottles and Flasks: The core range, designed for different liquid storage needs.
  • Tumblers and Mugs Designed for the user on the move: designed with insulated materials for hot and cold beverages.
  • Food Containers: For transporting meals, snacks, and soups, like the Stanley food jar.
  • Cookware and Coolers: For outdoor cooking and food refrigeration.
  • Accessories: Including replacement parts and carrying cases.

This diversification has cemented Stanley’s position as a lifestyle brand, offering durable equipment for your adventures.

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Economy

Google’s Civic AI: Beyond Profit

by Alexandra Hartman Editor-in-Chief
written by Alexandra Hartman Editor-in-Chief

Big brands are trying to figure out how to use AI across multiple departments, and tech giants such as Microsoft, Apple, Openaiand Google are all racing to position their solutions within corporate America.

But beneath this fanfare, Google has a little-known tech incubator called Jigsaw that’s trying to develop AI for more civic-minded purposes.

Created in 2011, Jigsaw studies how emerging tech impacts the world, and builds tools to mitigate some of the more harmful effects, like online harassment. It also tries to protect free speech, enhance civic deliberation, and more.

The public emergence of AI products has made this initiative more urgent.

Jigsaw has built new tools off of Google’s AI models like Perspective API and Sensemakerhave been adopted by platforms and publishers like The New York Times, OpenWeb, and Reddit, as well as local governments and universities.

“We’re helping make these divided communities that we live in discuss contested topics together in a way that’s civil, with the hopes that a lot more of us will stop lurking and start participating,” Beth Goldberg, Jigsaw’s head of research and development, said on stage at C2 Montreal on Thursday.

Spencer Baim (left), Jigsaw’s head of brand, creative, and marketing and Beth Goldberg, Jigsaw’s head of research and development, speaking at C2 Montréal.ADWEEK

What Could BG Be?

In February, Jigsaw brought Sensemaker to Bowling Green, Kentucky to pilot the tech and help local leaders gain insights from residents, because the town projected growth to double over the next 25 years.

“What would happen if our technology could really help leaders listen to what their community wanted?” said Spencer Baim, Jigsaw’s head of brand, creative, and marketing, on stage alongside Goldberg. “What if our tech allowed thousands of people to participate in an ongoing conversation about their future?”

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