The Rise of ‘Storyworlding’: How Fantasy & Feminism Are Rewriting Entertainment’s Future
Forget escapism – audiences now crave immersion. The success of projects like Netflix’s Bridgerton, the continued dominance of fantasy franchises, and even the nuanced world-building in films like 100 Nights of Hero signal a shift. We’re entering an era where audiences aren’t just watching stories; they’re actively seeking to inhabit them, and increasingly, they’re demanding those worlds reflect a more equitable vision of the future. This isn’t simply a genre trend; it’s a fundamental recalibration of what entertainment offers – and what it promises.
Beyond the Spectacle: The Power of Immersive World-Building
Julia Jackman’s 100 Nights of Hero, adapted from Isabel Greenberg’s graphic novel, exemplifies this trend. While visually stunning – the costumes, designed by Susie Coulthard, are arguably a character in themselves – the film’s core appeal lies in its construction of a quasi-medieval world where societal norms are deliberately inverted. A world where women are denied literacy, yet storytelling remains a potent force. This deliberate construction isn’t merely aesthetic; it’s a statement. Audiences are responding to narratives that actively *build* worlds, offering depth and internal consistency that transcends simple plot mechanics.
This focus on “storyworlding” – a term coined by narrative strategist Hilary Mason to describe the creation of richly detailed, internally consistent universes – is becoming increasingly crucial. It’s no longer enough to have a compelling plot; the world itself must feel real, lived-in, and capable of supporting endless exploration. Consider the impact of franchises like The Witcher, which have expanded beyond video games into novels, television series, and even themed experiences. Their success isn’t solely based on compelling characters, but on the depth and breadth of the world they inhabit.
Queer Narratives & The Reclaiming of Historical Fantasy
100 Nights of Hero’s queer, feminism-forward romance isn’t an anomaly; it’s indicative of a growing demand for diverse representation within the fantasy genre. For too long, historical fantasy has been dominated by narratives centered on traditional power structures and heteronormative relationships. Now, filmmakers and storytellers are actively reclaiming these spaces, offering alternative visions of the past that challenge conventional narratives. This isn’t about rewriting history; it’s about expanding our understanding of it, and imagining possibilities that were previously excluded.
The inclusion of Charli XCX, while a brief cameo, speaks to a broader trend of blurring the lines between entertainment spheres. Celebrities are increasingly venturing into roles beyond their traditional domains, leveraging their existing platforms to reach wider audiences. This cross-pollination of talent further enriches the storyworld, adding layers of cultural relevance and intrigue.
Costume as Character: The New Language of Visual Storytelling
The film’s emphasis on costume design – from Hero’s minimalist black attire to Cherry’s extravagant gowns and the Birdman disciples’ avian beaks – highlights a crucial element of immersive world-building: visual storytelling. Susie Coulthard’s work isn’t simply about creating beautiful clothes; it’s about communicating character, status, and ideology through fabric and form. The costumes in 100 Nights of Hero are so striking they function as a visual shorthand, instantly conveying information about the characters and the world they inhabit.
This trend extends beyond fantasy. Period dramas, science fiction, and even contemporary narratives are increasingly relying on costume design to enhance storytelling. The rise of “fitfluencers” and fashion-focused social media accounts demonstrates a growing audience interest in the visual language of clothing. The Costume Institute at the Metropolitan Museum of Art, for example, has seen increased attendance and engagement, reflecting a broader cultural appreciation for the art of costume design.
The Future of Entertainment: Participatory Storytelling & Beyond
The success of films like 100 Nights of Hero, and the broader trends they represent, point towards a future of entertainment that is more immersive, diverse, and participatory. Audiences are no longer passive consumers; they want to be active participants in the storyworld, contributing to its evolution and shaping its future. This could manifest in a variety of ways, from interactive narratives and virtual reality experiences to fan-created content and collaborative storytelling platforms.
The key takeaway? The future of entertainment isn’t just about telling stories; it’s about building worlds. And those worlds must be inclusive, imaginative, and capable of inspiring audiences to dream of a better future. What role will AI play in facilitating this new era of immersive storytelling? Share your thoughts in the comments below!
