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Economy

Omoda & Jaecoo: New Chery Cars Arriving in Peru by 2026

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

Chinese Automakers Accelerate into Peru: A 2026 Market Disruption

Peru is bracing for a significant shift in its automotive landscape. While initial plans pointed to a 2024 entry, Chinese automakers Omoda and Jaecoo are now firmly targeting the first half of 2026 to establish a foothold in the Peruvian market. This delay, revealed at the Omoda and Jaecoo International User Summit 2025 in Wuhu, doesn’t signal a retreat, but rather a strategic recalibration – and a signal of the growing ambition of Chinese automotive brands globally.

The Rising Tide of Chinese Automotive in Latin America

The impending arrival of Omoda and Jaecoo is not an isolated event. Peru is experiencing a surge in Chinese automotive brands, with 103 of the 153 light vehicle brands registered in the country originating from China as of 2024 – a dramatic increase from an estimated 80 in 2021. This influx isn’t just about quantity; it’s about market share. Through July 2025, Chinese-made vehicles accounted for a remarkable 44.2% of all light vehicle sales in Peru, a 37% jump from the same period last year. This rapid growth begs the question: what’s driving this automotive revolution, and what does it mean for Peruvian consumers?

Omoda & Jaecoo: Distinct Brands, Shared Ambition

Both Omoda and Jaecoo fall under the umbrella of the Chery Group, a rapidly expanding automotive manufacturer ranked 233rd in the Fortune Global 500. However, they are deliberately positioned to appeal to different segments. Omoda is aiming for a youthful, urban demographic with its crossover designs, emphasizing innovation and style. Think Mazda CX-30, Hyundai Kona, and Kia Seltos as initial competitors with the Omoda C5 (potentially rebranded as the C4). Jaecoo, on the other hand, is carving out a niche in the sophisticated off-road segment, targeting drivers who desire a blend of elegance, technology, and capability – directly challenging established players like the Mazda CX-5 and Hyundai Tucson.

Beyond Combustion: A Multi-Powertrain Strategy

The brands aren’t betting all their chips on a single technology. Omoda and Jaecoo are deploying a diverse powertrain strategy encompassing internal combustion engine (ICE) vehicles, battery electric vehicles (BEV), hybrid electric vehicles (HEV), and plug-in hybrid electric vehicles (PHEV). This flexibility allows them to cater to the evolving needs and preferences of the Peruvian market, and adapt to potential changes in fuel prices and environmental regulations. This is a smart move, considering Peru’s developing EV infrastructure.

The Role of the User Summit & Co-Creation

The Omoda and Jaecoo International User Summit isn’t just a product launch event; it’s a demonstration of a customer-centric approach. By inviting customers to become “co-creators” of their ecosystem, the brands are fostering brand loyalty and gathering valuable feedback. This collaborative model is increasingly common among successful automotive companies, recognizing that understanding customer needs is paramount in a rapidly changing market.

The Implications for the Peruvian Automotive Market

The arrival of Omoda and Jaecoo will intensify competition in the Peruvian SUV segment. Established brands will need to respond with competitive pricing, innovative features, and enhanced customer service. We can expect to see increased marketing efforts and potentially, a shift in consumer expectations regarding vehicle features and affordability. The influx of Chinese brands is also likely to drive down prices, benefiting consumers.

The Rise of Smart Technology & Cabin Innovation

The Omoda C7, for example, showcases a commitment to intelligent driving systems and a cabin constructed with 72.1% high-strength steel, highlighting a focus on safety and technology. This emphasis on advanced features is a key differentiator for Chinese automakers, who are rapidly closing the gap with established brands in terms of technological sophistication. This trend will likely accelerate as Chinese manufacturers continue to invest heavily in research and development.

Future Trends: Beyond 2026

The entry of Omoda and Jaecoo is just the beginning. Several key trends will shape the future of the Peruvian automotive market:

  • Increased Electrification: While the pace of EV adoption will depend on infrastructure development and government incentives, the long-term trend towards electrification is undeniable.
  • Connected Car Services: Expect to see more vehicles equipped with advanced connectivity features, offering services like over-the-air updates, remote diagnostics, and integrated infotainment systems.
  • Autonomous Driving Features: While fully autonomous vehicles are still some years away, we can expect to see a gradual introduction of advanced driver-assistance systems (ADAS) in more affordable vehicles.
  • Direct-to-Consumer Sales Models: Some Chinese automakers are experimenting with direct-to-consumer sales models, bypassing traditional dealerships. This could disrupt the existing distribution network and offer consumers more transparency and convenience.

Navigating the New Automotive Landscape

For Peruvian consumers, the influx of Chinese automakers presents both opportunities and challenges. It’s crucial to research different brands and models, compare features and pricing, and consider long-term ownership costs. Don’t be afraid to test drive vehicles and seek out independent reviews. The increased competition will ultimately benefit buyers, but informed decision-making is key.

Frequently Asked Questions

Q: Will Omoda and Jaecoo vehicles be more affordable than existing brands?

A: Generally, Chinese automakers are known for offering competitive pricing. While specific pricing for the Peruvian market hasn’t been announced, it’s likely that Omoda and Jaecoo vehicles will be positioned as value-for-money options.

Q: What about after-sales service and parts availability?

A: This is a valid concern. Omoda and Jaecoo will need to establish a robust service network and ensure readily available parts to build trust with Peruvian consumers. They are actively working on this infrastructure.

Q: Are Chinese cars reliable?

A: Recent studies, like the one referenced in the initial report, suggest that some Chinese brands, including FAW Hongqi, Chery, and Geely, are achieving high reliability ratings. However, it’s important to note that reliability can vary between brands and models.

The automotive landscape in Peru is on the cusp of a transformation. The arrival of Omoda and Jaecoo in 2026 isn’t just about two new brands; it’s a harbinger of a more competitive, innovative, and consumer-focused automotive future. What impact will this have on your next car purchase?

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Economy

Indonesia’s ‘Mysterious’ Car on the Road: Is It a Prototype Model?

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

Camouflaged Electric Vehicle spotted Testing on Indonesian Highways

Camouflaged Electric Vehicle Spotted Testing on Indonesian Highways

Table of Contents

Jakarta – A mysterious vehicle, concealed under camouflage, was recently observed undergoing testing on an Indonesian highway during nighttime hours. Automotive enthusiasts are speculating about the identity of this vehicle, with strong indications pointing towards the Icar V23, an electric model already available in China.

Frist Glimpses of the Mystery Car

Recent sightings of the camouflaged vehicle have generated buzz among local motorists. Reports and images shared online suggest the car was spotted in the Jakarta area. Despite the extensive camouflage, key design elements have provided clues to its potential identity.

Identifying the Potential Model: The Icar V23

Observers have noted distinct features, including the headlight design, body lines, and rear structure, that closely resemble the Icar V23 currently sold in the Chinese market. The Icar V23, an increasingly popular electric vehicle, is known for its robust design and competitive features.

Feature Icar V23 (China Spec)
Motor Power (2WD) 136 PS / 180 Nm
Motor Power (4WD) 211 PS / 292 nm
Range (2WD) 360 km
Range (4WD) 430 km
Current Market China, Thailand

Potential Launch at gaikindo Jakarta Auto Week 2025

industry analysts believe the Icar V23 could be unveiled at the Gaikindo Jakarta Auto Week (GJAW) 2025. However, it remains uncertain whether the vehicle will be marketed under the Chery or Jaecoo brand in Indonesia. The Thai market currently offers the Chery V23, which is essentially the same model, as a Wholly Built Up (CBU) import.

The Chery V23 in Thailand is available in three variants, priced starting at approximately 689,900 Baht (around Rp. 350 million). The variants include 2WD Play, 2WD Plus, and Peak 4WD, each offering varying levels of performance and range.

Did You Know? Electric vehicle sales in Indonesia have been steadily increasing, with a 25% growth reported in the first quarter of 2024, according to data from the Indonesian Automotive Association (GAIKINDO).

The potential introduction of the Icar V23/Chery V23 would add another compelling option to the growing Indonesian EV market.The vehicle’s features and potential price point could appeal to a wide range of consumers.

Pro Tip: When considering an electric vehicle, research available charging infrastructure in yoru area and factor in potential charging costs.

The Expanding Indonesian Electric Vehicle Market

Indonesia is actively promoting the adoption of electric vehicles to reduce emissions and improve air quality. The government offers incentives for EV purchases and is investing in charging infrastructure growth. Several international automakers are exploring opportunities in the Indonesian EV market, recognizing its significant potential.

The rise of electric vehicles globally is driven by growing environmental concerns and advancements in battery technology. As battery prices continue to fall and charging infrastructure expands, electric vehicles are becoming increasingly accessible and practical for consumers.

Frequently asked Questions about the Icar V23 and Indonesian EV Market

  1. What is the Icar V23? The Icar V23 is an electric vehicle model currently sold in China and Thailand, known for its design and performance.
  2. Will the Icar V23 be available in Indonesia? It is indeed speculated that the vehicle might potentially be launched at GJAW 2025,but the brand remains uncertain.
  3. What are the price expectations for the Icar V23 in Indonesia? Based on the Thai pricing, it could start around Rp. 350 million, but this is subject to change.
  4. What incentives are available for electric vehicle buyers in Indonesia? the Indonesian government offers various incentives, including tax reductions and subsidies.
  5. Is the charging infrastructure in Indonesia sufficient for electric vehicles? The charging infrastructure is still developing, but investments are being made to expand its availability.

What are your thoughts on the potential arrival of the Icar V23 in Indonesia? Do you think this model could disrupt the current EV market? share your opinions in the comments below!

What visual cues, as described in the article, might indicate the spotted vehicle is a prototype undergoing testing?

Indonesia’s ‘Mysterious’ Car on the Road: Is It a Prototype Model?

The Spotted Vehicle & Initial Reactions

Over the past few weeks, images and videos of a heavily camouflaged vehicle circulating on Indonesian roads have sparked intense speculation. Dubbed the “mysterious car” by local automotive enthusiasts, the vehicle’s unusual shape and extensive covering have led to widespread theories – ranging from a new national car project to a disguised import undergoing road testing. Social media platforms like Instagram and TikTok are flooded with sightings, fueling the debate about its true identity.Initial observations suggest a compact SUV or crossover body style,but definitive details remain elusive due to the thick camouflage.Key search terms driving interest include “Indonesia new car,” “prototype vehicle Indonesia,” and “camouflaged car jakarta.”

Potential Manufacturers & Speculation

Several automotive manufacturers operating in Indonesia have become the focus of speculation. Here’s a breakdown of the leading contenders:

* Toyota: Toyota motor Manufacturing Indonesia (TMMIN) is a major player, and a new SUV model fits within their product roadmap. Rumors suggest a potential hybrid or electric vehicle (EV) being developed for the Southeast Asian market.

* Daihatsu: As a subsidiary of Toyota, Daihatsu is known for its affordable and practical vehicles. A new compact SUV could target a similar segment.

* hyundai: Hyundai’s recent investment in Indonesia and commitment to EV production make them a strong possibility. The vehicle’s silhouette could align with a future Hyundai crossover.

* Wuling: The Chinese-owned brand has gained notable traction in Indonesia with its affordable EVs.A new model, possibly a larger SUV, isn’t out of the question.

* National Car Project (Mobil Nasional): Recurring discussions about a domestically produced national car have resurfaced, with some believing this vehicle could be a prototype for such a project. this ties into searches for “Indonesia national car project” and “Mobil Nasional.”

Analyzing the camouflage & Design Clues

The level of camouflage suggests a significant design overhaul or a completely new model. Automotive experts analyzing the available footage point to several key features:

* Aggressive Front Fascia: Despite the covering,glimpses suggest a bolder front grille and sharper headlight design.

* Sleek Roofline: The vehicle appears to have a sloping roofline, indicative of a modern crossover aesthetic.

* Hidden rear Lights: The rear lights are completely obscured, making it tough to determine their shape or technology (LED vs. halogen).

* Wheel Arch Design: The wheel arches appear wider than those found on existing Indonesian market vehicles, hinting at a more robust suspension system.

These design elements are driving searches for “SUV design trends 2025” and “crossover vehicle features.”

Road Testing & Regulatory Compliance

Automotive manufacturers routinely conduct road tests of prototype vehicles to assess performance, handling, and durability in real-world conditions. Indonesia’s diverse road network – from congested city streets to challenging rural terrain – provides an ideal testing ground.

* Homologation Process: Before a new vehicle can be sold in Indonesia, it must undergo a rigorous homologation process to ensure it meets safety and environmental standards. This involves testing by relevant authorities and obtaining necessary certifications.

* import Regulations: If the vehicle is an import, it must comply with Indonesian import regulations, including tariffs and licensing requirements.

* Testing Locations: Sightings have been concentrated around automotive testing facilities in the Karawang and Bekasi regions, near Jakarta, further supporting the prototype theory.

Related keywords include “Indonesia vehicle regulations,” “automotive homologation Indonesia,” and “car testing facilities Jakarta.”

The Rise of EVs in Indonesia & Potential Implications

Indonesia is actively promoting the adoption of electric vehicles (EVs) through government incentives and infrastructure growth.This context is crucial when considering the identity of the “mysterious car.”

* Government Incentives: The Indonesian government offers tax breaks and subsidies for EV purchases, encouraging both manufacturers and consumers.

* Battery Supply chain: Indonesia possesses significant reserves of nickel, a key component in EV batteries, making it a strategic location for EV production.

* Charging Infrastructure: The government is investing in expanding the EV charging infrastructure across the country.

if the vehicle is an EV prototype, it would align with Indonesia’s broader strategy to become a regional hub for EV manufacturing and adoption. Searches like “Indonesia EV market,” “electric car incentives Indonesia,” and “EV battery production Indonesia” are increasingly common.

Case Study: Previous Prototype Sightings in Indonesia

This isn’t the first time prototype vehicles have been spotted in Indonesia. In 2022, camouflaged images of the new Toyota Raize were circulating months before its official launch. This precedent demonstrates that manufacturers frequently enough use indonesian roads for testing purposes. The Raize case study highlights the effectiveness of social media in uncovering these early sightings and generating pre-launch buzz.

Practical Tips for Identifying Prototype Vehicles

If you encounter a camouflaged vehicle on the road, here are some things to look for:

  1. Heavy Camouflage: Extensive covering, frequently enough with disruptive patterns, is a clear indicator.
  2. Temporary license Plates: Prototype vehicles often use temporary or manufacturer-issued license plates.
  3. Unusual Equipment: Look for sensors, cameras, or other testing equipment attached to the vehicle.
  4. Professional Drivers: The vehicle may be driven by a test driver
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Economy

Chery France Welcomes Thomas Chrétien: Embracing His Role as a Content Writer, Not a Virtual Assistant

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

Chery Appoints New Branding chief for Omoda and Jaecoo France

Table of Contents

Paris, France – The Chery group is bolstering its European launch strategy with the appointment of Thomas Chrétien as Director of Branding, Marketing, and Dialog for omoda and Jaecoo France. This move, announced recently, aims to build brand awareness ahead of the planned market entry in the first half of 2026.

Chrétien brings extensive experience to the role having previously contributed to the European rollout of VinFast. He will be responsible for shaping the image of the Omoda and jaecoo brands to resonate with French consumers.

The appointments follow recent hires, including Antoine Roussel as Commercial Director and Guillaume Cohen as BtoB Sales Manager, signaling a concerted effort to establish a robust team for the Chery brands in France.

Chrétien’s prior roles include eight years with Nissan, where he progressed from Product Marketing Specialist to Director of the Electric Range in France, and later Marketing Manager for the Nissan Ariya across Europe. he also served as Product Marketing Manager for Alfa Romeo within Fiat France, and spent time at Ford France.

“Joining a recognized player, established worldwide and engaged in the democratization of electrification is a notably significant decision for me: we must continue to push the limits to allow more people to move to clean mobility, thanks to high-quality and high-tech, but accessible electrified cars,” Chrétien stated following his appointment.

This strategic investment in marketing and branding underscores Chery’s commitment to a successful and impactful entrance into the competitive French automotive market. The expansion will leverage brought expertise from veteran players with experience in the European market to build brand recognition and to drive sales.

What specific content marketing strategies will Thomas Chrétien employ to differentiate Chery France from competitors?

Chery France Welcomes Thomas Chrétien: Embracing His Role as a Content Writer, Not a Virtual Assistant

The Strategic Shift: Content Creation at Chery France

Chery France has recently bolstered its marketing team with the addition of Thomas Chrétien, specifically onboarded as a dedicated content writer. This isn’t simply a headcount increase; it represents a deliberate strategic shift towards prioritizing high-quality,engaging content as a core component of their brand building and customer acquisition efforts. The distinction – emphasizing content writer over the broader “virtual assistant” role – is crucial. It signals a commitment to nuanced storytelling, SEO-driven content marketing, and a deeper understanding of the French automotive market.

Why a Dedicated Content Writer Matters for Automotive Brands

The automotive industry is fiercely competitive. Customary advertising is becoming less effective, and consumers are increasingly turning to online research before making purchasing decisions. This is were strategic content marketing becomes invaluable.

Here’s why a dedicated content writer, like Thomas Chrétien, is a vital asset:

* SEO Enhancement: Targeted content, optimized for relevant automotive keywords (e.g., “Chery Tiggo 8 Pro review,” “electric SUV France,” “best family car 2025”), significantly improves search engine rankings.

* Brand Authority: Consistent, informative content establishes Chery France as a thought leader in the automotive space.

* Lead generation: Compelling content attracts potential customers and nurtures them through the sales funnel. Think detailed vehicle comparisons, informative blog posts about electric vehicle incentives in France, and engaging video scripts.

* Customer Engagement: Content fosters a connection with the audience,building brand loyalty and advocacy.

* Localized Content: A native French speaker understands the cultural nuances and language preferences of the target audience, crucial for effective communication.

The Difference: Content Writer vs.Virtual Assistant

While a virtual assistant can handle a wide range of tasks, a content writer possesses specialized skills. The core difference lies in the focus:

Feature Virtual Assistant Content Writer
Primary Skillset Administrative, organizational, task-based Writing, editing, storytelling, SEO
Content Focus May assist with content, but doesn’t lead creation Leads the creation of all content – blog posts, website copy, social media updates, email newsletters, scripts, etc.
Strategic Input Limited Significant – contributes to content strategy and brand messaging
SEO Knowledge basic Advanced – understands keyword research,on-page optimization,and content performance analysis
Industry Expertise General Develops expertise in the automotive industry and target audience

Chery France’s decision to hire a dedicated content writer demonstrates an understanding of this distinction. They aren’t simply looking for someone to manage tasks; they’re seeking a creative professional to shape their brand narrative.

thomas Chrétien’s Role: Content Pillars for Chery France

Thomas Chrétien’s initial focus will likely revolve around establishing key content pillars for Chery France. These pillars will serve as the foundation for all content creation efforts. Potential pillars include:

  1. Vehicle Reviews & Comparisons: In-depth reviews of Chery models (Tiggo series,etc.), comparing them to competitors like Peugeot, renault, and citroën. Focus on features, performance, and value.
  2. Electric Vehicle (EV) Education: France is actively promoting EV adoption. Content addressing common EV questions, charging infrastructure, government incentives (bonus écologique), and the benefits of electric driving will be crucial.
  3. Chery Technology & Innovation: highlighting Chery’s advancements in areas like autonomous driving, connectivity, and safety features.
  4. Lifestyle & Ownership: content showcasing how Chery vehicles fit into the lives of French families and individuals – road trip ideas,family-amiable features,and community events.
  5. Brand Storytelling: Sharing the history and values of Chery, building a stronger emotional connection with the audience.

SEO Strategy & Keyword Targeting

A accomplished content strategy requires a robust SEO strategy. Thomas Chrétien will be responsible for:

* Keyword Research: Identifying high-volume, relevant keywords that potential customers are searching for. Tools like SEMrush, Ahrefs, and Google Keyword Planner will be essential.

* on-Page Optimization: Optimizing website content with target keywords, meta descriptions, and image alt text.

* Content Calendar: developing a content calendar to ensure a consistent flow of fresh, engaging content.

* Performance Analysis: Tracking content performance using Google Analytics and other tools to identify what’s working and what needs improvement.

* Local SEO: Optimizing content for local search terms (e.g., “Chery dealer Paris,” “

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Economy

Lotus Decline: Can the Sports Car Icon Be Saved?

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

Can Geely Revive the Lotus Legacy? A Luxury Brand on the Brink

Just 1.5% separated Lotus from a successful IPO in 2022, a margin that underscored the precarious position of the iconic British sports car maker. For decades, Lotus has been synonymous with lightweight engineering and racing prowess, but a history of ownership changes and financial struggles has left its future hanging in the balance. Now, under the ownership of Chinese automotive giant Geely, the question isn’t just about preserving a legacy – it’s about whether Lotus can truly compete in the rapidly evolving luxury car market.

From Racing Roots to Luxury Aspirations: A Troubled Transition

Lotus’s story is one of contrasts. Founded in 1951 by Colin Chapman, the brand quickly gained fame for its innovative, minimalist approach to racing car design. This ethos translated into road cars like the Elan and Esprit, which captivated enthusiasts with their handling and performance. However, Chapman’s relentless pursuit of innovation often came at the expense of build quality and financial stability. Subsequent owners – including General Motors and Proton – struggled to reconcile Lotus’s racing DNA with the demands of the luxury car segment. Each attempted to elevate the brand, but none could consistently deliver profitability.

The IPO That Wasn’t: A Symptom of Deeper Issues

The failed IPO was a stark warning. While demand for high-end sports cars remains strong, investors were hesitant about Lotus’s long-term viability. Concerns centered around its relatively small production volumes, reliance on a limited number of models, and the substantial investment required to transition to electric vehicles. The market signaled that a compelling vision for the future was needed – a vision that previous owners hadn’t been able to articulate effectively.

Geely’s Play: Electrification and Expansion

Geely, which also owns Volvo and Polestar, appears to be taking a different tack. Their strategy hinges on a three-pronged approach: electrification, expansion into new segments, and leveraging synergies within the Geely automotive group. The launch of the Evija, Lotus’s all-electric hypercar, signaled a commitment to embracing the future of automotive technology. More importantly, Geely is investing heavily in expanding Lotus’s model range, including the Eletre, an electric SUV – a segment far removed from the brand’s traditional focus. This expansion is crucial for increasing sales volume and establishing Lotus as a broader luxury brand.

The SUV Gamble: Dilution or Diversification?

The decision to enter the SUV market has been met with mixed reactions from Lotus purists. Critics argue that an SUV compromises the brand’s core values of lightweight performance and driver engagement. However, Geely’s rationale is sound. The global SUV market is booming, and a well-executed electric SUV could significantly boost Lotus’s sales and brand awareness. The key will be maintaining a distinct Lotus character – ensuring that even its SUVs offer a dynamic driving experience. This is where Geely’s investment in advanced materials and engineering will be critical.

The Competitive Landscape: A Crowded Field

Lotus isn’t operating in a vacuum. The luxury car market is fiercely competitive, with established players like Porsche, Ferrari, and Aston Martin all vying for market share. Furthermore, a wave of new electric vehicle startups – such as Rivian and Lucid – are challenging the status quo. To succeed, Lotus must differentiate itself not only through performance but also through design, technology, and brand storytelling. The brand’s heritage is a valuable asset, but it needs to be presented in a way that resonates with modern luxury consumers.

Supply Chain Resilience and Geopolitical Factors

Beyond the competitive pressures, Lotus faces the same supply chain challenges as the rest of the automotive industry. The ongoing semiconductor shortage and geopolitical instability could disrupt production and increase costs. Geely’s strong financial position and established supply chain relationships will be advantageous in navigating these challenges, but they won’t be immune to the broader economic headwinds. McKinsey’s analysis of automotive supply chains highlights the need for proactive risk management and diversification.

The Future of Lotus: A Balancing Act

Geely’s stewardship represents Lotus’s best chance for survival and, potentially, a renaissance. The company is making the right moves – investing in electrification, expanding its model range, and leveraging the resources of a larger automotive group. However, the path forward won’t be easy. Lotus must carefully balance its racing heritage with the demands of the modern luxury market, navigate a complex competitive landscape, and manage the risks associated with global supply chains. The success of the Eletre and future electric models will be pivotal in determining whether **Lotus** can finally shed its image as a perpetually struggling icon and become a sustainable, profitable luxury brand.

What are your predictions for Lotus under Geely’s ownership? Share your thoughts in the comments below!

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