Breaking: Mexico Tops Latin America in Hyperconnectivity on World Social Networks Day
MEXICO – In a significant milestone observed on World Social Networks Day, Mexico has solidified its position as one of the most hyperconnected countries in Latin America. According to the Endutih 2023 data published by INEGI, a staggering 90.4% of internet users in the country engage with social networks, equating to 87.5 million people immersed in digital platforms daily.
Sustained Growth and Social Impact
The growth has been consistent: with over 96.8 million internet users in 2024, representing 81.2% of the population aged six and above, social networks have transcended mere entertainment and communication. They have become integral to the cultural, political, and emotional fabric of Mexican society.
Dominant Social Networks in Mexico
According to the 2024 digital report by We Are Social and Statista, WhatsApp leads with 95.3% penetration, followed by Facebook (91.6%), Instagram (78.3%), TikTok (68.5%), and YouTube. Particularly, TikTok has witnessed remarkable growth among young people aged 16 to 24, emerging as a key platform for information and entertainment consumption.
The Cell Phone: The Epicenter of Mexican Digital Life
With 97.1% of Mexican users connecting to the internet through their smartphones, and 77.9% accessing social networks via these devices, the cell phone has become the epicenter of digital life in Mexico. This mobility and connectivity relationship underscores the smartphone’s pivotal role in daily interactions.
Purposeful Usage of Social Networks
Social networks in Mexico serve multiple purposes: communication (93%), entertainment (89%), information search (88.2%), and online training (81.3%). They have also been pivotal in electoral processes and social mobilizations, notably during the 2024 federal elections, where the INE collaborated with technology companies to combat misinformation.
Equal Access, Diverse Consumption
Both men and women access social networks in similar proportions, with 78% of men and 77.1% of women using these platforms. However, studies from the Federal Telecommunications Institute (IFT) reveal differences in usage: women prioritize socialization and communication, while men tend to consume content related to forums and video games.
Digital Ecosystem Challenges
Despite their essential role, social networks present critical challenges. According to the Digital News Report 2024 by the Reuters Institute, 41% of Mexican users have been exposed to false news, and 32% have experienced anxiety or stress due to excessive use. This highlights the urgent need for digital literacy and responsible consumption.
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