Fort Collins, Colorado – October 10, 2025 – Debut Theatre company has initiated a significant expansion project, unveiling a $3 million capital campaign to convert the former AMC Cinema Saver 6, located at 2525 Worthington circle, into a dedicated arts hub. The ambitious plan will establish the Debut Arts Centre, offering expanded facilities for youth theater programs and performances.
A Generous Foundation for Growth
Table of Contents
- 1. A Generous Foundation for Growth
- 2. Phased Development for a Vibrant Arts Future
- 3. Expanding Beyond Current Limitations
- 4. The Growing Importance of Arts Education
- 5. Frequently Asked Questions About debut Theatre Company’s Expansion
- 6. How will MTC’s content strategy contribute to increasing brand awareness beyond the local area?
- 7. Midtown Theater Company Announces Next Phase of Planned Move; Focuses on content Writing Strategy
- 8. Relocation updates & The Power of Storytelling
- 9. Why Content is Central to MTC’s Relocation Success
- 10. Core Content Pillars for the Relocation Campaign
- 11. Content Formats: diversifying the approach
- 12. The Role of SEO in Content Visibility
The project is receiving ample support from Fort Collins developer Les Kaplan, who owns the 18,000-square-foot property. Kaplan will provide the space to Debut Theatre Company rent-free indefinitely and will contribute over $1 million towards essential structural renovations. His wife, Lee Osterhout-Kaplan, serves as the co-founder and artistic director of the theater company.This partnership underscores a strong commitment to fostering the arts within the community.
Phased Development for a Vibrant Arts Future
The capital campaign is structured in two phases spanning three years.The initial phase, scheduled for 2025 and 2026, aims to raise $1 million.These funds will be allocated to creating move-in ready spaces, including offices for staff, a versatile 120-seat “black box” theater designed for intimate and interactive productions, and dedicated classrooms for workshops. The second phase,targeting completion by 2028,seeks to secure $2 million for the construction of a larger 300-seat main performance theater.
Did You Know? According to Americans for the Arts, communities with thriving arts sectors experience increased economic activity and improved quality of life.
Expanding Beyond Current Limitations
Currently, Debut Theatre Company operates from a 4,200-square-foot facility at 827 Riverside Ave. The new location will provide a significant increase in space, addressing the growing needs of the organization. The expanded facilities will also offer dedicated storage for props and equipment, along with year-round rehearsal and performance spaces for students.
| Feature | Current Facility | Debut Arts Centre |
|---|---|---|
| Total space | 4,200 sq ft | 18,000 sq ft |
| Theater Seating | Not Specified | 120-seat Black Box + Future 300-seat Main Theater |
| Dedicated Storage | Limited | Extensive |
Construction work is slated to begin in December. The announcement of the capital campaign coincided with the premiere of Debut Theatre company’s latest production, “Nancy Drew: Detective,” which ran from October 10-17 at the lincoln Center.
Pro Tip: Supporting local arts organizations like Debut Theatre Company is a direct investment in your community’s cultural vitality.
The Growing Importance of Arts Education
Research consistently demonstrates the positive impact of arts education on student development. According to the National Art Education Association, involvement in the arts is linked to improved academic performance, enhanced critical thinking skills, and increased creativity. The Debut Arts Centre’s expanded facilities will allow the company to serve a larger number of students, providing them with valuable opportunities to explore their artistic talents.
Frequently Asked Questions About debut Theatre Company’s Expansion
- what is the primary goal of the Debut Theatre Company campaign? The primary goal is to raise $3 million to renovate a former movie theater into a permanent home for the company.
- Who is contributing to the renovation costs? Les Kaplan, the property owner, is providing the space rent-free and investing over $1 million in structural upgrades.
- What types of performances will the Debut Arts Centre host? The center will host a variety of performances, including those suited for smaller, interactive settings in the black box theater and larger productions in the future main theater.
- When will the renovations begin? Interior renovations are scheduled to begin in December.
- How can I support the Debut Theatre Company’s campaign? Visit the theater company’s website at https://www.debuttheatre.org/ for more facts.
- What impact will the Debut Arts Centre have on the Fort Collins community? The center is expected to enrich the local arts scene, provide educational opportunities for youth, and stimulate economic activity.
- What is a “black box” theater? A black box theater is a simple, adaptable performance space that allows for creative staging and audience configurations.
For those interested in learning more or contributing to the campaign, please visit the Debut Theatre Company’s website at https://www.debuttheatre.org/.
what are your thoughts on the impact of this new arts center on Fort Collins? How crucial is arts education in your community?
How will MTC’s content strategy contribute to increasing brand awareness beyond the local area?
Midtown Theater Company Announces Next Phase of Planned Move; Focuses on content Writing Strategy
Relocation updates & The Power of Storytelling
Midtown Theatre Company (MTC) is moving forward with the next stage of its planned relocation, and a key component of this transition is a significant investment in a robust content writing strategy. This isn’t simply about announcing the move; it’s about building anticipation, engaging the community, and ultimately, driving ticket sales and donor support for the future of MTC. The move, initially announced in Q2 2024, aims to secure a larger, more modern performance space capable of hosting a wider range of productions and community events.
Why Content is Central to MTC’s Relocation Success
Traditionally, theatre marketing relied heavily on print advertising and word-of-mouth. While those methods still hold value, a strong digital marketing strategy, fueled by compelling content, is now essential. MTC recognizes this shift and is prioritizing content creation to:
* Increase Brand Awareness: Expand reach beyond the immediate local area.
* Drive Ticket Sales: Convert online interest into actual attendance.
* Cultivate Donor Relationships: Showcase the impact of philanthropic contributions.
* Build Community Engagement: Foster a loyal audience base.
* Manage Public Perception: Control the narrative surrounding the relocation.
Core Content Pillars for the Relocation Campaign
MTC’s content strategy revolves around several key pillars,each designed to address specific audience needs and objectives.These include:
- Behind-the-Scenes Updates: Regular blog posts, social media updates, and email newsletters detailing the progress of the relocation. This includes architectural renderings, construction updates, and interviews with key personnel. Keywords: theatre renovation, theatre construction, relocation updates, MTC move.
- Artist Spotlights: Featuring interviews and profiles of actors, directors, designers, and crew members. This humanizes the company and highlights the talent involved. Keywords: theatre artists, director interviews, actor profiles, theatre company members.
- Production Previews: Detailed previews of upcoming shows, including synopses, cast lists, and behind-the-scenes glimpses of rehearsals. Keywords: upcoming theatre productions, theatre previews, show synopses, theatre season announcements.
- Impact Stories: Showcasing the positive impact of MTC on the community, including educational programs, outreach initiatives, and economic contributions. Keywords: community theatre, theatre education, arts outreach, local arts impact.
- Donor Recognition: Publicly acknowledging and thanking donors for their support. This reinforces the value of philanthropy and encourages further contributions. Keywords: theatre donations, arts funding, donor recognition, philanthropic support.
Content Formats: diversifying the approach
MTC is employing a diverse range of content formats to maximize engagement:
* Blog Posts: In-depth articles on topics related to the relocation, productions, and the theatre industry.
* Social Media: Short-form updates, images, videos, and interactive polls on platforms like Facebook, Instagram, and Twitter. utilizing relevant hashtags like #MidtownTheatre, #theatrerelocation, #SupportTheArts.
* Email Newsletters: Regular updates delivered directly to subscribers’ inboxes.
* Video Content: Behind-the-scenes footage, interviews, and promotional trailers. Short-form video is prioritized for platforms like TikTok and Instagram Reels.
* Livestreams: Q&A sessions with artistic staff, virtual tours of the new space, and live performances.
* Infographics: Visually appealing representations of data and information, such as timelines of the relocation process or statistics on MTC’s community impact.
The Role of SEO in Content Visibility
A crucial element of MTC’s content strategy is Search Engine Optimization (SEO). This involves optimizing content for relevant keywords to improve its ranking in search engine results pages (SERPs).Key SEO tactics include:
* Keyword Research: Identifying the terms and phrases that potential audiences are using to search for information about theatre, the
