Anticipating Tomorrow’s Consumption: Future Scenarios for Post-Consumer Society in France by 2035
2023-12-02 00:45:09 “What post-consumer society?” This is the starting point of a study unveiled by the brand and media strategy agencies FutureBrand and UM, supported by France Télévisions Publicité, which attempts to decipher how tomorrow’s consumption can take shape in France, by 2035. Five scenarios have been isolated, at a time when one in two … Read more