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TNT Sports Scores Big with FIFA Club World Cup Ad Sales
Miami, FL – As the highly anticipated FIFA Club World Cup 2025 prepares to kick off, TNT sports is reporting near-complete sell-out of its advertising inventory. The tournament, which starts today, June 14, promises to be a major draw for advertisers seeking high engagement and broad reach.
The FIFA Club World Cup is generating tremendous buzz, and TNT Sports is capitalizing on the excitement through strategic partnerships and innovative advertising options. The network’s collaboration with DAZN for English-language coverage includes broadcasting 24 matches across TNT, TBS, and TruTV, while DAZN streams all 63 matches from June 14 through July 13.
ad Inventory Virtually Sold Out
jon diament, WBD’s Executive Vice President of Ad Sales, revealed that ad inventory for TNT Sports’ FIFA Club World Cup coverage is “virtually sold out.” This news comes ahead of the opening match between Lionel Messi’s Inter Miami and Al alhy, scheduled for 8 P.M. ET on TBS.
“The upfront had a lot of live sports increases, and the second quarter of this year has just been terrific,” Diament stated. He emphasized that the live, multiplatform nature of sports provides advertisers with unparalleled reach and engagement, leading to the sellout position.
Did You Know? According to a recent study by Nielsen, live sports consistently outperforms other programming in terms of ad recall and viewer engagement.
Advertisers Flock to Live Sports
The strong ad sales performance builds on TNT Sports’ successful second quarter, driven by events like March Madness, NHL and NBA playoffs, and the French Open at Roland-Garros. The french open saw a 25% increase in viewership compared to the previous year,further demonstrating the value of live sports.
Official partners of professional leagues are gravitating towards playoff seasons, along with strong scatter demand for live sports. For the FIFA Club World Cup, FIFA partners such as Visa, Bank of America, and Michelob Ultra have secured ad inventory, alongside other major brands like Vanda Pharmaceuticals, DraftKings, Verizon, Lowe’s, Apple, Heineken, Adidas, Nike, Starbucks, Amica, JP Morgan Chase, and Mas+ by Messi.
“Most of the FIFA sponsors took advantage of the new tournament,” Diament noted, highlighting the appeal of TNT Sports to a broad market beyond just DAZN and FIFA.
Innovative In-Game Advertising
The partnership with DAZN has allowed TNT Sports to offer advertisers more dynamic in-game options.These include two-box ad presentations during player substitutions and water breaks, and also a game-clock feature where a brand can take over on-screen graphics for 10 seconds and display its logo next to the clock for two minutes.
Pro Tip: Consider interactive ads during live sports.according to IAB, interactive ads can increase engagement rates by up to 47%.
Digital and Social Media Opportunities
TNT Sports is also leveraging its digital and social media platforms, including Bleacher Report and House of Highlights, to enhance coverage. These platforms provide additional opportunities for advertisers to connect with younger audiences through innovative content and engagement strategies.
The network’s experience with U.S.Soccer coverage and talent like analysts Luke Wileman, Brian Dunseth, and Melissa Ortiz has helped it build rapport with soccer’s younger viewership, creating a day-long event atmosphere similar to March Madness or Roland-Garros.
Capturing Fan Attention
Event advertisers recognize the value of capturing fans’ attention through push notifications and by creating excitement before and after matches. Social media plays a crucial role in maintaining engagement 24/7, keeping fans connected even when live games aren’t happening.
What innovative ad formats do you think are most effective during live sports events? How do you see social media enhancing the viewing experience for sports fans?
The Enduring Appeal of Sports Advertising
The success of TNT Sports in securing ad sales for the FIFA Club world Cup underscores the enduring appeal of live sports advertising. In an era of fragmented media consumption, live sports remain a reliable platform for reaching large, engaged audiences. Advertisers are willing to pay a premium for the opportunity to associate their brands with the excitement and passion of live competition.
Several factors contribute to the continued strength of sports advertising:
- high Engagement: Sports fans are highly engaged with the content they are watching, making them more receptive to advertising messages.
- Broad Reach: major sporting events attract large and diverse audiences, providing advertisers with a valuable opportunity to reach a wide range of consumers.
- Emotional Connection: Sports evoke strong emotions, creating a powerful association between brands and the passion of fans.
- Live Viewing: Unlike many other forms of entertainment, sports are primarily consumed live, making them less susceptible to ad-skipping.
As media consumption habits continue to evolve, live sports are likely to remain a cornerstone of the advertising landscape. Networks and advertisers that can effectively leverage the unique attributes of live sports will be well-positioned to succeed in the competitive media marketplace.
Frequently Asked Questions about FIFA Club World Cup Advertising
- What is the FIFA Club World Cup?
- The FIFA Club World Cup is an international soccer tournament featuring the best clubs from around the globe.
- Who is broadcasting the FIFA Club World cup in the US?
- TNT Sports and DAZN have partnered to broadcast the FIFA Club World Cup in the United States.
- How many FIFA Club World Cup matches will TNT Sports broadcast?
- TNT Sports will broadcast 24 matches on its TNT, TBS, and TruTV channels.
- Where can I stream all 63 FIFA Club World Cup matches?
- All 63 matches of the FIFA Club World Cup will be streamed on DAZN.
- Which advertisers are investing in the FIFA Club World Cup coverage?
- Advertisers include FIFA partners like Visa, Bank of America
What are the projected ROI and potential challenges for advertisers during the 2025 FIFA Club World Cup?
TNT Sports Sells Out FIFA Club World Cup Ads: A Win for sports Advertising TNT Sports Sells Out FIFA Club World cup Ads: A goal for Advertisers
The 2025 FIFA Club World Cup is shaping up to be a major event, and TNT Sports, a subsidiary of Warner Bros. Discovery, is scoring big with its advertising sales. With the tournament taking place in the U.S.from June 14 to July 13, the demand for advertising spots has reached a fever pitch, resulting in a sold-out advertising landscape for the broadcaster.
Understanding the Club World Cup’s Advertising Power
The FIFA Club World Cup presents a unique advertising prospect for brands. Its global appeal and dedicated viewership make it a prime platform for reaching a massive audience. The expansion of the tournament to a 32-team format further amplifies its significance.
Key Factors Driving Ad Sales Success
- increased Visibility: The expanded tournament format attracts a larger audience.
- Global Reach: The Club World Cup draws viewers from around the world.
- Premium Content: High-quality matches keep viewers engaged.
- Strategic Timing: the event’s placement offers optimal advertising opportunities.
TNT Sports & the Broadcast Landscape
TNT Sports is broadcasting a notable portion of the Club World Cup matches. The network’s ability to secure advertising deals is a testament to its strong market position and ability to attract major brands.
TNT Sports’ Broadcasting Strategy:
TNT Sports is set to broadcast 24 of the 63 matches on TNT and TBS,ensuring strong viewership reach.
Platform Matches Broadcast TNT 24 TBS 24 DAZN all matches worldwide Advertiser Benefits and Opportunities
Brands advertising during the FIFA Club World Cup gain significant advantages. These opportunities span across several categories.
Benefits of Advertising on TNT Sports
- High Engagement Rates: sports fans are actively engaged viewers.
- Target audience: Advertisers can target specific demographics.
- Brand Association: advertising alongside premium sports content enhances brand image.
- Cross-platform Exposure: TNT Sports utilizes various platforms to maximize reach.
Advertising Landscape: What to Expect
Advertisers during the Club World Cup can anticipate high engagement and strong ROI, given the audience’s passion. This event provides brands with an excellent environment.
Advertising Formats on TNT Sports
- Commercials: Conventional TV spots strategically placed during the telecasts.
- Sponsorships: Brand integration within pre-game and post-game shows.
- Digital Advertising: Online ads via the TNT Sports website and streaming platforms.
- Social Media Campaigns: Integration on social media platforms for greater reach.
Competition in the Sports Advertising Market
the FIFA Club World Cup is becoming increasingly popular for advertisers which drives competition.
Factors Affecting Competition
- Increased Number of Sports Advertisers
- Demand for limited Ad Space
- Impact of Digital Advertising
The Future of Club World Cup Advertising
As the FIFA Club World Cup continues its growth, advertising opportunities will likely continue to expand.