Bangkok, Thailand – The Standard, Bangkok Mahanakhon, has joined forces with Italian luggage brand Crash Baggage to introduce the “Icon Luggage” – a distinctive, limited-edition collection available in a striking Standard-red hue.
The collaboration, announced October 22, 2025, represents a shared philosophy of unconventional design and a reimagining of travel beyond mere leisure. The luggage is deliberately designed to be instantly recognizable,even amidst the hustle of an airport baggage carousel.
A Festivity of Imperfection and Individual Style
Crash Baggage, known for it’s deliberately dented exteriors, champions the notion that luggage should reflect the journey itself – embracing wear and tear as a badge of honor. This ethos aligns seamlessly with The Standard’s brand identity, which values playful comfort and a willingness to defy norms.
Influential creatives gathered for a seminar within the launch event, discussing the evolving landscape of culture and travel. Francesco Pavia of Crash Baggage engaged in conversation, moderated by Urasha Chaiyapinan, with Polly Sirisan and Horoscope Posayanon, all agreeing on travel’s potent ability to spark innovation and inspire creativity.
Luggage Reimagined: Embracing the Journey
The Icon Luggage collection doesn’t shy away from imperfections. Rather, it celebrates them, transforming dents and scratches into symbols of adventure and lived experiences. This represents a departure from the conventional emphasis on pristine, unused travel gear. The suitcase embodies freedom, individuality and a rejection of conformity.
Did You Know? According to a recent report by Statista, the global luggage market is projected to reach $32.87 billion in 2025, reflecting a growing demand for durable and stylish travel accessories.
Availability and Pricing
| Feature | Details |
|---|---|
| Product Name | The Standard x Crash Baggage Icon Luggage |
| Color | Standard Red |
| Availability | The Standard,Bangkok Mahanakhon & Worldwide Online |
| Online Store | The Standard Shop |
| Launch Date | November 10, 2025 |
| Price | 13,900 Baht |
The Standard x Crash Baggage Icon Luggage is available for purchase now at The standard, Bangkok Mahanakhon. Worldwide distribution will follow thru The Standard Shop online and at select partner hotels beginning November 10, 2025, priced at 13,900 Baht.
Pro Tip: Consider purchasing luggage insurance to protect your investment against damage or loss during travel.
the Rise of Experiential Travel and Personalized Accessories
This collaboration taps into a broader trend of experiential travel, where consumers prioritize unique experiences and self-expression. The demand for personalized and distinctive travel accessories is surging as travelers seek items that reflect their individual journeys and values. Luxury brands are responding by increasingly offering limited-edition collaborations and customization options.
The luggage industry is also seeing greater emphasis on sustainability, with brands exploring the use of recycled materials and ethical manufacturing practices. This reflects a growing consumer awareness of the environmental and social impact of their purchases.
Frequently Asked questions about the Icon Luggage
What are your thoughts on the trend of distressed or intentionally-worn luggage? Do you prefer a pristine suitcase or one that reflects your travels?
Share your opinion in the comments below!