Evergreen Insight: The Rise of Cross‑Platform Action RPGs

Over the past decade, developers have increasingly pursued cross‑platform releases to broaden audience reach. Titles like “Genshin Impact” and “Diablo IV” have demonstrated that synchronized updates across PC and mobile can sustain a vibrant, global community. Mongil: STAR DIVE follows this trend, leveraging Unreal Engine 5 to deliver console‑grade visuals on handheld devices.

For players, this means seamless progression whether they’re at home on a PC or on the move with a smartphone. For studios, it reduces the risk of platform‑specific market saturation and opens multiple revenue streams through in‑game purchases, cosmetics, and seasonal events.

Frequently Asked Questions

## Summary of Netmarble’s AGF 2025 Pop-Up Event – Key Findings

Surprise Guerrilla Event Unfolds at Netmarble’s AGF 2025

What Happened – Overview of the Guerrilla Activation

Timing and Location

• Date: 6 December 2025 (AFternoon session)
• Venue: Hall B, Asia Game Festival (AGF 2025), Singapore Expo
• Trigger: A sudden “flash‑mob” announcement on Netmarble’s official twitter feed (@NetmarbleOfficial) at 14:32 local time, inviting “all attendees with a Netmarble badge to follow the blue light to Gate 7.”

Core elements of the Pop‑Up

1. Hidden Stage Reveal – A concealed arena behind gate 7 unfolded into a 20‑meter mini‑stadium, complete of LED walls displaying the Netmarble logo and upcoming titles.
2. Live Demo Zone – Attendees could test‑drive the unreleased mobile RPG “Seven Kingdoms: Reborn“ on high‑end handheld devices pre‑loaded with the beta build.
3. Limited‑Edition Swag – 500 exclusive “Guerrilla Pack” bundles (t‑shirt, enamel pin, and QR code for in‑game rewards) were handed out on a first‑come, first‑served basis.
4. Influencer Takeover – Prominent Asian gaming influencers (e.g., @MikoPlay, @GamerJae) streamed the surprise live on Twitch and YouTube, generating a real‑time spike of over 250 k concurrent viewers.
5. AR Treasure Hunt – Using Netmarble’s AR app, participants scanned QR markers placed throughout the hall to unlock hidden clues, culminating in a “golden ticket” that granted early access to the upcoming “Marvel Future Fight” expansion.

Impact on Attendees and Media Coverage

Social Media Buzz

• Hashtags: #NetmarbleGuerrilla,#AGF2025,#SevenKingdomsReborn trended on Twitter in Singapore,Malaysia,and South Korea for 12 hours.
• Engagement Metrics:
• 1.8 M total impressions across Twitter, Instagram, and TikTok within the first 24 hours.
• Average tweet sentiment score of +0.86 (positive) according to Brandwatch analysis.
• User‑Generated content: over 3 k Instagram reels featuring the pop‑up stage received an average of 12.4k likes each.

Press Highlights

Strategic Benefits for Netmarble

brand Engagement

• Increased dwell time: Attendees spent an average of 12 minutes at the pop‑up, compared with the typical 3‑minute booth visit.
• memorable experience: The surprise element generated a “wow factor” that participants cited as the most memorable part of AGF 2025 (survey by MobileGamerInsights, 1,200 respondents).

Early Access and Feedback Loop

• Beta data collection: Netmarble captured over 35 k gameplay sessions from the live demo, providing real‑time telemetry on performance, UI/UX, and player retention.
• Community sentiment: Immediate feedback via on‑site tablets yielded a Net Promoter Score (NPS) of +68 for “Seven Kingdoms: Reborn.”

Revenue Upside

• Pre‑registration surge: The guerrilla event drove a 37 % increase in pre‑registrations for the new title within 48 hours (Netmarble internal report).
• Merchandise sales: Limited‑edition swag sold out in 15 minutes,translating to an estimated US$120k in direct merchandise revenue.

Practical Takeaways for Game Publishers

1. Leverage Real‑Time Social Triggers
• Use a timed tweet or push notification to direct traffic to a hidden location.
• Sync the announcement with a visual cue (e.g.,LED lighting) to guide on‑site visitors.

2. create exclusive, Scarcity‑Driven Offers
• Limited‑edition bundles with QR‑linked in‑game rewards encourage immediate participation.
• Monitor inventory closely; a “first‑come, first‑served” approach amplifies urgency.

3. Integrate AR Experiences
• deploy QR markers throughout the expo floor for an interactive treasure hunt.
• Tie AR clues to tangible rewards (early‑access codes, premium skins).

4. Partner with Influencers for Amplified Reach
• Secure on‑site influencer presence to stream the surprise live.
• Provide influencers with exclusive content (e.g., behind‑the‑scenes footage) to share post‑event.

5. Capture Data for Post‑Event Optimization
• Set up analytics on demo devices to record session length, drop‑off points, and feature usage.
• Use on‑site tablets or QR surveys to gather qualitative feedback instantly.

6. Plan for Logistical Flexibility
• Coordinate with venue management for rapid set‑up and dismantle of hidden stages.
• Ensure backup power and network connectivity for live streaming and AR functionality.

Real‑World Example: Netmarble’s Guerrilla success Metrics

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